How To Win More Clients Online
What’s your bounce rate?
Do you have a rough idea of how many visitors to your website leave without bothering to contact your firm? This number will always be higher than you’d like, but what if you could reduce it by simply adjusting the message your website sends?
It really can be that simple. This is because there are certain psychological factors that drive consumer behavior. Understand these factors, and tailoring your website to address them, is sometimes all it takes to make a difference in your online marketing.
Now, you might have missed this in the past, but our white paper, Why Most Law Firm Websites are Designed to Fail, explained these factors in great detail. But if you’re not in the mood for another long read, or you’re more of a multimedia learner, I’d encourage you to register for our upcoming encore webcast on December 9th.
The webcast is titled, Psychological Factors That Drive Website Success, and it covers the same ground as the white paper, but with added insight from my colleague, Michael Owen Hill. Michael and I will reveal the science behind website conversion – the act of getting website visitors to contact your firm. We’ll discuss how your website can appeal to a potential client’s risk aversion or sense of scarcity in order to send a clear signal to the visitor: You need to contact my firm immediately.
We at FindLaw have been beating this drum for a while now, but our customers keep telling and showing us that the message is relevant. So if you haven’t taken the time to understand what makes your clients tick, make some time to attend this webcast next month. Your bottom line just may thank you in 2016.