How to Choose the Right Legal Directory for Your Law Firm
As you’ve probably already heard, listing your attorney profile in an online directory is a smart move. Legal directories place your profile in front of consumers actively looking to hire an attorney. More importantly, directories are a foundation for building a comprehensive online presence.
But how do you choose the right directory for your law firm? FindLaw’s online legal network – the largest in the industry – features four distinct opportunities to showcase your firm: FindLaw, Super Lawyers, LawInfo and LawInfo Abogados. Each one of our directories serves a different audience and offers a distinct value for attorneys seeking to connect with consumers.
So if you’re faced with a multiple-choice marketing problem, make the decision easier by asking just one question: Am I more interested in my reach, or my law firm’s brand?
WIDEN YOUR REACH
If your primary goal for directory advertising is to acquire new clients who aren’t searching for you by name, choose directories that will provide you with the most exposure across relevant audiences. For many attorneys, this means choosing the FindLaw Lawyer Directory. This highly competitive listing offers the most traffic volume of any online lawyer directory with more than 8 million visitors to FindLaw.com each month.
On the other hand, attorneys looking to serve the growing Hispanic consumer market, should look no further than abogado.com. Meanwhile, lawinfo.com provides an efficient value in a high-growth environment – perfect for lawyers looking for a new opportunity online.
EXPAND YOUR BRAND
If you are most interested in growing your credibility and name recognition, look for directories that provide an opportunity to highlight your achievements. In this case, start at the top with a Super Lawyers online profile. If you are a Super Lawyers selectee, there is no more exclusive place to promote your achievement online.
And if you’re not selected to the Super Lawyers list, consider becoming Lead Counsel certified as part of the LawInfo Attorney Directories or leverage FindLaw’s client recommendation service – part of the FindLaw Lawyer Directory.
DON’T GET BOXED IN
Finally, remember that you don’t have to choose just one of these options. Different directories serve different audiences, so advertising your law firm in multiple locations is not redundant. If your law practice has a diversified approach to its marketing, multiple directory listings might be a valid part of your strategy.
Ready to get your name in front of your next client? Schedule an appointment with your local consultant today.