How law firms can achieve award-worthy website design
This is the first in a two-part blog series.
Have you ever used a website that looked really nice, but then turned out to function poorly? Maybe it was for a restaurant and had beautiful photos, but the reservation booking feature didn’t work. Or maybe it was for a new local bookstore, but it didn’t display the hours or phone number. Chances are good that you were put off by such a frustrating experience, maybe to the point of not patronizing the business.
Many digital legal marketing providers can make a website look really nice, but don’t have the background, knowledge of best practices, or quality assurance and testing to make a website do what it really needs to do – attract and appeal to potential new clients. FindLaw, however, knows exactly what’s needed when it comes to law firm website design. The more than 20 national digital awards we won in 2023 and our thousands of satisfied clients amply make this point.
This post, the first in a two-part series, will highlight a few important reasons why FindLaw’s websites are the best choice for law firms:
|Click-to-call comes standard|
|Professionally created content|
Let’s start with the most obvious element of any website: How it looks. A website has to be visually appealing if it’s going to encourage a viewer to spend time on it and eventually take action. FindLaw’s websites are created by professional designers using best practices that have been proven not just to look nice, but to function optimally. That we earned 50 national awards in 2022 shows that the industry recognizes the quality of our product.
Click-to-call comes standard
Do you remember how we referred to taking action in the previous item? The action you want a potential client to take is to call you, and FindLaw’s websites make that an easy step to take with a click-to-call feature. This may sound like a simple aspect of a website, but the worst thing would be to have a potential client want to get in touch with you, get frustrated and give up, and hire someone else. Far too many websites cut corners and skip this step, and that’s to the detriment of the website owner.
Today, you don’t know whether your next client is viewing your website on a desktop, tablet, or mobile phone. Furthermore, many people who are looking for an attorney pay more than one visit to a law firm’s website and don’t necessarily use the same device each time.
FindLaw’s websites look great and work well no matter how they’re accessed, and that’s not something every digital marketing provider can say.
Professionally created content
The copy on a website serves a twofold purpose. First, it establishes your brand message and forms an impression of you in a viewer’s mind. Second, it’s fodder for search engine algorithms, which scan it and try to determine whether you’re an authoritative and relevant result to show users.
FindLaw’s professional writers are trained in search engine optimization and Internet user behavior, so they blend art and science to create copy that is compelling, engaging and appealing to humans and search engines alike. You’ll be put in the best position possible to attract relevant, high-quality visits — visits that can become new clients.
Website architecture isn’t something easily understood by the average person, or even the average lawyer. To put it in the plainest terms possible, FindLaw structures its websites so that users find them to be intuitive, smooth, and easy to use. Plenty of flashy websites look snazzy, but then are frustrating to navigate. FindLaw’s websites marry beautiful graphic design with a structure that has been tested for user experience and effectiveness, which helps them succeed on both fronts.
In our digital landscape, where first impressions precede in-person interactions, the importance of a thoughtfully designed and smoothly operating website can’t be overstated. Read the second post in our series to see more examples of award-winning website designs, and to learn more about what makes FindLaw’s websites the best in the industry, download our guide below.
9 law firm website design must-haves
Learn about the website elements that can help your firm get (and keep) search engines’ attention, convey your brand and value proposition, and connect with prospective clients.