Why FindLaw? Why hiring a qualified legal marketing expert matters
This is the second in a three-part blog series.
Let’s visualize a solo attorney in Houston named Ana. She went to law school because she wanted to help people, and she knew Houston had a large legal market, so it seemed like a good place to start out. After graduation, she opened her own practice. Now, five years later, Ana finds herself on the brink of burnout and with less to show for her tremendous efforts than she’d like. She knows there are plenty of Houston residents who need legal representation, but it seems like not enough of them are coming to her, and keeping her head above water year after year has grown immensely tiring.
If it does, it’s because Ana’s story — imaginary as it is — is not unique. Solo and small law attorneys tend to be passionate and driven people who open their own practices because they want to get in the mix of things right away, and many quickly find themselves overwhelmed by the demands of practicing law, running a small business, and trying to maintain something of a life outside of work.
Luckily for Ana — and for you — it doesn’t have to be this way. FindLaw is your one-stop legal marketing expert that works with solo and small law attorneys across the country to handle their marketing needs so they can practice law, have a life beyond their desks, and be confident that prospective new clients are being reached.
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The first post in our blog series detailed how a lawyer marketing vendor like FindLaw stands above the rest. In this second post, we’ll highlight what you get when you work with FindLaw:
You get a trained, dedicated individual working on your behalf.
FindLaw consultants receive training and education on the legal market, the needs of small law firms and solo attorneys, and the ways consumers behave online. Their goal is not to sell you something. Rather, it’s to align closely with you, help you identify your goals, track marketing performance, and select the right mix of products and services that will exceed your expectations. Your FindLaw consultant is invested in your success and is there for you as long as you’re with FindLaw.
25 years of research and development.
You know that training and education we mentioned in the previous point? It’s drawn from a quarter-century of consistently studying the needs of solo attorneys and small law firms and what works — and, just as importantly, what does not work — in the digital legal marketing field. FindLaw is backed by Thomson Reuters, meaning we invest time and resources in learning so that we can fine-tune our products, calibrate our strategy, track new website development standards, and retain our market-leader position. You never have to worry about receiving out-of-date information or subpar service.
Everything you need, all in one place.
Many small businesses have to work with:
- An SEO vendor
- A content creation vendor
- A social media vendor
And so on and so forth. It’s a lot to manage, and inevitably, the pieces rarely come together as seamlessly as they should. The result is a handful of decently performing products that don’t live up to their full potential. That isn’t the case at FindLaw. We have every digital legal marketing product and service a solo attorney or small law firm could need, and each is designed to perform optimally on its own and function as a component of a larger marketing plan that is greater than the sum of its parts. That last element is unique to FindLaw. We don’t just build one-off products you can buy off the metaphorical sales floor. We thoughtfully design solutions that deliver results and pair them with a strategic, consultative approach to maximize value.
Strategically designed, high-value products.
It isn’t hard to find someone who can make you a bare-bones website. What is hard, unless you work with FindLaw, is to find products and services like contemporary websites, social media management, content creation, and SEO that have intention and strategy behind them. FindLaw’s products are regularly cited at industry awards for their excellence, and we are fully staffed by professionals who are always tailoring them so their performance remains optimal (just like our recent Super Lawyers redesign). When you work with FindLaw, you can be assured you’re entering a partnership with a qualified team of marketing experts where top performance comes standard.
More of your time to yourself.
When FindLaw handles your digital legal marketing needs, you don’t have to worry about drawing in new businesses or the longevity of your practice. What would you do with the time you spend on that now? You could devote more of yourself to actually practicing law (which is why you earned your JD in the first place), or you could have a better, more sustainable work-life balance. Many solo and small law attorneys we work with are better able to have the kind of careers and lives they want, because we take care of so much for them.
To turn back to the example of Ana, if she chose to work with FindLaw, she’d be entering a partnership that would allow her to focus on her work (and herself!) and have far less to worry about when it comes to competing for new clients in a tight legal market — and the same could be true for you.
FindLaw delivers more of what matters to you. To learn more about what we offer and how we can help you, schedule a complimentary, no-obligation consultation today.