Google’s Great Big Mobile-Friendly Day
It’s finally here. Google’s long-awaited update is scheduled to arrive today. And with it, mobile friendliness transforms from a commonly held best practice to a core tenet of website design.
We’ve known this change was coming since earlier this year, and FindLaw’s own research has illustrated the scope of mobile web use in the legal marketplace. Perhaps most importantly, our own marketing solutions already reflect this reality. In fact, attorneys who host their websites with FindLaw have benefitted from mobile-friendly designs for more than two years.
So what’s your status?
If you’re not sure about how your website will fare in this new reality, take a moment to run your URL through our Mobile-Friendly Test. If things aren’t looking like they should, give us a call to discuss how we can help.
And finally, take a moment to think about the big picture here. This change might represent a temporary challenge for some law firms, but it’s actually a logical step forward. One that will have real-world benefits for your business.
Consider these two statistics: As many as a third of your website visitors are using a mobile device. Meanwhile 72 percent of legal consumers choose to work with the first attorney they contact. Put the data together and you’ll see that a significant portion of your website traffic could convert (or not) based on your firm’s mobile experience.
So welcome to the present! Where four-inch screens are just as important as 21-inch monitors. Now go make sure your website works on both.