Free Playbook: Getting More Out of Legal Directories

Some law firms aren’t exactly fully-engaged in their marketing. They participate with minimal effort, doing no more than they must to simply stay afloat let alone grow.

You’ve seen it before. Think back to the ol’ phone book. Nestled deep in each category, hidden among the ads and boxes, you could always count on some under-promoted company to have a single line or two showing their business name and phone number. Occasionally you’d find a listing with some anemic call to action.

Why even bother?

Well times have changed. Advertising has moved online and become far more sophisticated. Unfortunately though, many lawyers and law firms are still thinking small.

They do little or nothing to maximize their listings on legal directories like FindLaw, LawInfo or even Super Lawyers.

Look, when you choose to advertise on a legitimate legal directory, you’re not just paying for presence. You’re tapping into an excellent opportunity.

Consider that FindLaw.com alone hosts nine million visitors each month.

Understand that people browsing attorneys on these directories aren’t simply researching the law; they’re actively looking for a lawyer.

Imagine the results for your firm if you took full advantage of a medium that turns visitors into clients at over twice the rate of traditional web searches.

That’s the power of legal directories and it’s the message behind FindLaw’s latest playbook: Legal Marketing 110 – Getting More Out of Legal Directories. Download your free copy today.

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