Fire Your Nephew: Leave Web Design to the Professionals
You’re an attorney, not a designer. You know your law firm needs a good website. You also don’t have a lot of money to spend. You know your nephew’s good at this stuff, and he’s eager for work. He’s not a professional, but how hard can it be?
Here’s a pro tip: Hire a pro. In this digital age, a website is no longer an afterthought. It’s a key part of how you get business. It’s how more and more potential clients find you. So if you’re serious about building your law practice, getting a serious designer to build your site is essential.
What does a professional know that your nephew probably doesn’t? Just a few examples:
- A pro knows how to design with your brand in mind. Your nephew may have a talent for digital animation and other amusing bells and whistles. But a seasoned web designer will know how to restrain her creative impulses so that the site presents your law firm with dignity, while not sacrificing visual distinctiveness.
- A pro knows that your site has to work on multiple screens. Consumers are increasingly using mobile devices to search for an attorney. A website that fits a desktop computer won’t cut it on a smartphone. A good designer knows how to create sites that scale to each type of screen.
- A pro knows how to create a consistent look. A professional will create a site whose custom design coordinates with your other marketing materials (brochures, ads, etc.). A consistent user experience across all your marketing platforms builds a bridge of trustworthiness to a potential client.
There’s much more, but you get the point. A professional can deliver a site that delivers new clients to your law firm, not just a boost to their portfolio. At FindLaw, we combine expert design skills with a deep knowledge of the legal market. Can your nephew make the same claim?
Still curious about how to get the most out of your law firm’s website? Download “Legal Marketing 102: Websites for Small Law Firms” – the free book from FindLaw.