Expand Your Presence with Integrated Marketing Suite
It’s common business sense: Your marketing needs to deliver consistent, meaningful value. Small bumps and erratic results simply do not cut it.
It’s also well known that the best way to do this is through integrated tactics that support one another. When your marketing is spread across multiple channels and fine-tuned regularly, you can more easily endure the changes inherent in running a business.
With that in mind, FindLaw has created the Integrated Marketing Suite (IMS). This solution combines our most effective marketing tools into a single, comprehensive package. IMS makes it easy for you to be everywhere that legal consumers are looking – all while keeping you relevant as the online landscape evolves.
The goal of this new solution is to combine several proven components to consistently attract and engage legal consumers, encouraging them to connect with your firm. At its core, IMS contains the following:
IMS begins with a custom website that is carefully crafted to position you as a leader in your field. We create a web content strategy that includes new copy and monthly blog posts, as well as optimization of your existing website content. A content strategist also provides compelling content for local profiles and a paid search campaign landing page.
CUTTING EDGE DESIGN ELEMENTS
In addition to being custom designed to reflect your firm’s brand, your website will be mobile-responsive. This modern design standard enables legal consumers to easily engage with your site from any device.
Because organic search visibility can ebb and flow, IMS also includes paid advertising campaigns each month. FindLaw experts manage these campaigns which, when combined with a standard web presence, deliver consistent visibility in search engines and social platforms.
24/7 ONLINE CHAT
Legal consumers often look for attorneys during non-business hours, so IMS includes round-the-clock chat staffing to ensure that visitors to your website can connect with your law firm at any time. The online operator will capture key details about the visitor’s legal issue and email you a transcript of the chat encounter so that you can review and contact the potential client.
ONGOING STRATEGIC SERVICES
As online legal consumers develop higher expectations, your marketing must evolve to keep up. Our digital marketing experts will re-optimize your site as needed based on recurring performance alerts built into IMS. We will also connect with you on an annual basis to keep you informed about what we are doing to maintain the visibility and engagement of your web presence.
Keeping up to speed with the latest trends and changes in online marketing is a daunting task for any small business. FindLaw’s Integrated Marketing Suite was designed to remove that challenge. If you’re ready to start seeing consistent meaningful results without having to become a web marketing expert, reach out to us today. We’d love to talk to you about what our Integrated Marketing Suite can do.