Don’t Let Your Law Firm’s Brand Go To Waste

If your law firm is like most, you’ve done some branding activities in the past. Maybe you created a logo or masthead for your firm. It’s probably featured on your website and your business cards. If you’re a reader of this blog, you might even be ahead of the competition by expanding your brand via social media or paid search advertising.

The reality is, branding is an aspect of law firm marketing that is severely undervalued for many small law practices and solo attorneys. These businesses are missing out on opportunities, only putting in a small portion of the work they should and generally letting their brands go to waste.

In our upcoming webcast on July 29th, we will discuss exactly what value a well-developed brand has to offer to small law firms. In addition, we will address the various aspects of a brand. (Here’s a hint, logos or “identity assets” are only one of the five aspects we’ll be covering.) Finally, we’ll tie these brand concepts to real-world examples that law firms across the nation are likely to face.

Join us on Wednesday, July 29th at 11 a.m. or 1 p.m. CST and learn how to get the most of your law firm’s brand.

An opportunity like this is a terrible thing to waste.

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