The Consequences of Safer Driving
Forty years ago in the United States, “Jive Talkin'” by The Bee Gees was a top five song on the radio and The Godfather II swept the Academy Awards. If that feels like a long time ago, it’s because it was. A lot has changed in the world since then, including America’s relationship with automobiles. More of us are driving more miles than ever before, but we’re also the safest we’ve been since the era of disco. It’s time to think about what this could mean for your law firm.
FindLaw dove deep into the statistics of motor vehicle accidents and what we came up with is an eye-opening message for personal injury attorneys. The details are available in our report, Traffic Signals: What Safer Roads Could Mean for Your Personal Injury Practice.
The report outlines a challenging reality for the MVA market. While the numbers of drivers and miles traveled are higher than ever before, injuries and deaths due to auto accidents are at their lowest rate in 40 years. There is no single definitive reason for this change, but advancements in technology and better roads presumably play a large part.
This is surely a good thing as more and more people survive and “walk away” from crashes on the road. But it does have an effect on the business of personal injury and motor vehicle accidents. Moreover, if the declining rate of injuries and deaths is linked to technology – and it’s hard to presume it’s not – the future implications could be big. Attorneys looking another 40 years down the road have plenty to think about.
For now, the data shows a challenging, competitive marketplace becoming even more so. In the FindLaw report, you’ll see the hard numbers behind declining motor vehicle injuries and our conclusions on what this may mean for attorneys. While each firm’s situation is unique, the report also includes some general considerations for businesses to overcome these challenges.