Case Study: Targeting Your Best Clients With FindLaw
One of the toughest things to do in marketing is limit yourself. Choosing to highlight any one aspect of your law firm’s services can feel like cutting out every other potential client. And for some law firms, this is true. But in the case of DarrasLaw, a singular focus and highly targeted marketing was exactly what the firm needed.
This recent case study from FindLaw highlights how our marketing experts worked with DarrasLaw to identify not only their most valuable clients, but the topics that were most relevant to them. Armed with this knowledge, FindLaw helped launch a marketing plan that leveraged content, advertising and an active network of industry influencers to dramatically raise the profile of the firm over a matter of weeks.
From start to finish, the campaign reached over 80,000 people on Facebook, garnering nearly 2,000 likes and hundreds of shares for their content.
Or, if you’re ready to bring a similar campaign to your law firm, contact your FindLaw consultant today. We’re looking forward to helping you find your next clients.