Balancing act: Mastering the business and practice of law
While midsize and larger law firms have dedicated staff to handle many of the administrative and operational tasks associated with running a legal practice, smaller law firms and solo attorneys often don’t.
Finding the time to attend to client matters while running a business, is challenging and attorneys at solo and small law firms face tremendous amounts of pressure — putting them at increased risk for suffering stress-related health issues and burnout.
Thankfully, there are ways that attorneys can create more balance in their lives and make the reality of practicing law and running a business more manageable.
Leverage data: If your law firm has taken the time to implement a digital marketing strategy, you should also be pulling and reviewing a monthly performance report. This report should include metrics related to social media engagement, website visits and how many visitors are using your click-to-call feature. Having a monthly rundown related to the effectiveness of specific marketing tactics provides valuable insight. Hard data via a monthly analytics report can help you quickly assess specific digital marketing tactics and, if necessary, course correct so you don’t waste time, money or effort on things that aren’t working.
Outsource where appropriate: When it comes to digital marketing, there’s no reason you need to do it all yourself. Enlisting the assistance of a legal or digital marketing vendor can save you time and stress and ensure you get the best ROI for your marketing dollars. Outsourcing can apply to other areas of running your business too — from accounting to office services to billing. While it can be difficult to justify the expense, remember that your time, sanity, and well-being are also extremely important. If outsourcing portions of running your business reduces your stress and helps you focus and be a better attorney, it’s worth it.
Set aside time: Many attorneys at solo and small law firms struggle with the reality that day-to-day business operation matters get in the way of actual legal work. One strategy to overcome these disruptions is to set aside time each week or month to address issues that aren’t specifically related to your legal practice. Designating a chunk of time to focus on non-legal work helps you be more efficient and whittle away at your non-legal do-to list so you can get back to practicing law and helping clients.
Get perspective: When you feel overwhelmed, it’s easy to lose sight of the bigger picture and end goal. If you’re struggling to maintain perspective in the face of mounting tasks, it’s important to take a deep breath and think about what you’re doing and why you’re doing it. Yes, everything you do that’s in service of helping your law firm is important, but some things are more important than others. Prioritizing your to-do list can help you reset and understand what needs to get done and what can wait.
By leveraging information, turning to the experts, and getting clear on what is and is not a priority, you can find and maintain balance while helping with your clients and running your business.