Attorney Referrals – Your Offline Marketing MVP

While these pages typically focus on the strategies and tactics of online lawyer marketing, there’s no denying that a lot of legal consumers still use “the old ways” to discover an attorney. Top among these offline resources, referrals are just as essential as a solid website for most law firms.

Consider this: In FindLaw’s recent 2015 U.S. Consumer Legal Needs Survey, referrals were the most widely used offline resource to learn about an attorney. Forty percent of those surveyed received a referral from friends, family or coworkers. Among professional networks, referrals from other attorneys were used by eight percent of the group. Likewise, other businesspersons like doctors, accountants and the like were consulted by 17 percent of consumers. In the end, a successful law firm marries an effective online marketing strategy with an equally solid effort offline.

In a nutshell: For your practice to thrive, you have to master the art of cultivating referrals. Fortunately, our colleagues at Super Lawyers have recently released a free digital playbook on just this issue.

Free to anyone, Master The Art Of Referrals is a simple but thorough look at what goes into a fully-developed referral program – both in-person and online.

Remember, referrals are extremely valuable. They represent a tacit endorsement of your practice. That’s marketing that can’t be bought. Download the playbook from Super Lawyers today and start taking advantage of your hard-earned reputation.

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