A Look Back At Our Greatest Misses Of 2015
Folks, they’re not all going to be hits. You’ve probably already heard the “inspirational” statistic that Babe Ruth struck out 1,330 times during his career. The lesson being: Don’t be afraid to “go for it” and risk failure. Well, with that indomitable spirit in mind, we’ve taken a look back at our least popular posts of 2015. These entries may not have gotten the most clicks this year, but the information they contain is worth revisiting.
#5 Finding Your Attorney Voice (read it) Maybe it was the title. This post about defining the voice of your law firm’s brand just didn’t get a lot of clicks. Ironically, the language and audience it contained was a deviation from the norm for lawyermarketing.com – proving the point of the whole piece.
#4 Targeting Your Core For Stronger Online Marketing (read it) Back-to-basics content typically performs well. After all, many of our readers are new to legal marketing and even veteran attorneys find value in revisiting the fundamentals. While this one fell on deaf ears, the core lessons are still relevant as we head into 2016.
#3 Successful PPC Needs More Than Luck (read it) Advice for getting good results from pay-per-click advertising abounds on the Internet. While this post provided a brief overview of what it takes to win at PPC, blogging success was found in other posts that went into greater detail went into greater detail.
#2 What’s Mobile Traffic to Your Law Firm’s Website Like? (read it) So maybe this title could use a little more pizzazz, but the inspiration behind this post remains valid. For many legal consumers, the mobile version of your website is your whole website. That can be a blessing or a curse depending on whether you’ve been paying attention.
#1 Death and Taxes (and Changes in the Legal Marketplace) (read it) Sadly, one of our favorite posts for the year wasn’t your favorite. This post announcing the 2015 Report on the State of the Legal Market deserves more credit than it received. If you want real insight into how the market for legal services has changed over the past six years, you owe it to yourself to revisit this post.
We’re comfortable admitting these challenges because our blog isn’t designed to get clicks. It’s designed to educate attorneys on how to successfully market their law firms. That’s been our goal throughout 2015 and we’re looking forward to delivering that same value in the coming year.