The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Promoting your competitive advantage as a solo attorney
Some of the best strategies to help solo attorneys promote their competitive advantage. Follow these recommendations to build a steady stream of clients.
Have questions about law firm websites? We have answers.
Expert answers to several questions about law firm websites and their integration into a marketing mix. Content based on a webcast hosted by Thomson Reuters.
How solo firms can prioritize work-life balance and still remain profitable
A few tips for solo law firms and attorneys taken from a State of U.S. Small Law Firms Report from Thomson Reuters Institute.
Four-part harmony: An integrated digital legal marketing plan for solos
Learn how integrated digital marketing can improve your law firm’s online presence to better reach potential clients.
4 tips for a lawyer changing practice areas
These considerations should help you take the next step in a smart, carefully considered way.
Marketing vs. business development for law firms (and why you should care)
What's the difference between business development vs. marketing? Definitions of both and why they matter to small law firms and solo attorneys.
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3 ways your small law firm can meet today’s legal consumer needs
A 2022 Thomson Reuters State of Small Law firms report reveals three priorities leaders mentioned.
How to lay the groundwork for a solid referral pipeline
Three major considerations you can't forget when creating a referral pipeline for your small law firm.
5 legal blog writing tips for your law firm
Five legal blog tips by seasoned legal marketing experts to ensure your content gets noticed by consumers and search engines.
How to make your law firm’s blog posts search friendly
If you're going to devote the time and effort it takes to develop and regularly contribute to a blog, you want to make sure you're doing everything you can so people can find it.
Super Lawyers website redesign improves navigation, highlights vetted attorneys
In this post, we provide the need-to-know information about what's happening and what it means for the peer-recognized, research-vetted attorneys who become Super Lawyers selectees.
4 ways small law firms and solo attorneys can finish 2022 strong
Small law firms and solo attorneys can take advantage of these 4 easy but thoughtful ways to finish strong in 2022.