The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
How to set up your law firm’s Google My Business page
By properly optimizing your law firm's GMB page, you can ensure that clients can find you when they need your services most.
How the legal needs of small businesses change over time
Small law firms that serve small businesses can anticipate what legal issues may be approaching by learning about the five stages of the business lifecycle.
3 reasons your firm needs a legal SEO and advertising manager
You know your law firm needs a website. But if you want clients to be able to find it online, you also need someone who knows legal SEO.
Serving small businesses: A deep well of opportunities
Small business owners have an endless supply of legal needs that small law firms can meet.
Trust signals: A sign of a solid legal hiring decision
Generally speaking, a trust signal is an indication that the online information a consumer is viewing is reliable and accurate.
The 2021 Consumer Legal Needs Survey: What Attorneys Need to Know, Part II
The results of this recent survey offer insightful information for law firms on how potential clients behave online and what they look for in attorneys.
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The 2021 Consumer Legal Needs Survey: What Attorneys Need to Know, Part I
The 2021 Consumer Legal Needs Survey shows that clients move quickly and want their attorney to be responsive and attentive. But there is more to learn.
5 best practices for connecting with Hispanic legal clients
When attempting to reach Hispanic Americans there are certain best practices your firm can follow to overcome common barriers.
5 key takeaways from our updated PPC guide for lawyers
PPC is one of the most valuable marketing tools at a law firm’s disposal, but it isn’t always easy. Here are five valuable tips from our PPC Guide.
Why you are your firm’s best competitive advantage
When it comes to winning over legal consumers in need, the things that make you unique and set you apart can be your biggest asset.
Using video to expand your law firm’s online reach
Video is a powerful medium that attorneys can use to connect with potential clients. Is your firm using video to its fullest potential?
3 reasons your firm should be partnering with Hispanic clients
Law firms would be wise to find ways to engage clients within the U.S. Hispanic population given the growing demand that already exists.