The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Tailoring Your Firm’s Website to the Blended Search Landscape
Category: Lawyer Marketing Insights
Even with blended search, your firm’s website is still a powerful attractor of business. What makes it different is this: Your website is just a part of your online marketing strategy. But it’s still a very important one.
Flexing Your Thought Leadership Muscles Via Blogging
Category: Lawyer Marketing Insights
Given the work demands and time constraints attorneys like you face, it’s no wonder that things like writing and regularly contributing to a firm’s blog, tend to fall way down, or completely off, the priority list.
Get Validated: How Awards and Recognitions Give You a Marketing Edge
Category: Lawyer Marketing Insights
Whatever the nature of your practice, a third-party validation offers an unparalleled opportunity to differentiate your firm in a competitive legal marketplace. Awards and recognitions help you make a stronger case to legal consumers looking for advice and representation.
3 Ways to Celebrate Love Your Lawyer Day
Category: Legal Marketing News
It’s that time of year again! Love Your Lawyer Day is coming Friday, November 1, 2019. Do you have a plan to benefit from it this year? Love Your Lawyer Day was created back in 2001...
Don’t Hesitate to Share the Love on Love Your Lawyer Day
Category: Legal Marketing News
First established in 2001 by Fort Lauderdale business attorney Nader Anise, Love Your Lawyer Day has grown to become a global recognition of law firms’ contributions to their clients and their communities. This year, it falls on November 1. And now is the time to sign up for alerts and early access promotions to win…
3 Things to Consider When Budgeting Your Firm’s Marketing Dollars
Category: Lawyer Marketing Insights
Does the thought of creating a strategic marketing budget for your law firm throw you into a case of analysis paralysis? You’re not alone. It’s one of the most important decisions you will make for the future of your firm, and the number of options can seem overwhelming.
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Why you need the 2020 Law Firm Business Planner
Category: Lawyer Marketing Insights
As 2019 comes to a close, it’s time to think about the direction you want your firm to take next year. What are your goals? What do you want to accomplish in the next 12 months? If you need a helping hand defining your vision for growth, speak with a FindLaw legal marketing expert to…
Surviving Slip-Ups: Why the Vocal Minority is Wrong About Facebook Marketing
Category: Lawyer Marketing Insights
Despite the controversies swirling around Facebook, people are still using it. As of February 2019, 69 percent of American adults regularly click on their Facebook feed, and 74 percent of users access it daily. What’s more, those percentages have been remarkably consistent since 2016.
The Fundamentals of Blended Search
Category: Lawyer Marketing Insights
The idea behind blended search is to return more useful search results by drawing from multiple online sources -- not just websites. It reflects search engines’ ongoing goal of giving people the kind of information they are really seeking.
5 Tips To Optimize Your Law Blog For SEO
Category: Lawyer Marketing Insights
Writing valuable blog posts is a critical aspect of online legal marketing. A good law blog can help boost SEO, raise a law firm’s brand awareness and prove your expertise to legal consumers interested in hiring you.But starting a blog is one thing. Most attorneys have the knowledge and talent to go on at length…
First Impressions Matter … What Do Prospective Clients Think Of Your Firm?
Category: Lawyer Marketing Insights
There is no magic formula to turn every prospective client into a paying client. There are, however, several steps you can take to highlight and promote your firm’s best attributes to win over prospective clients.
What is Legal SEO and why should attorneys care about it?
Category: Lawyer Marketing Insights
While the world of SEO moves quickly, it's necessary to keep up. By developing a solid foundation and understanding of key elements, your firm will be well on its way to showing up when – and where – it counts.