The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Social media for law firms: 4 tips to stay up-to-date
Social media marketing is an excellent way to promote your practice and your services, but it's best when it works as part of a larger marketing plan.
Marketing a law firm: How to measure important KPIs
This blog post touches on some questions posed by webcast attendees along with answers from our seasoned legal marketing pros.
Being in the right place at the right time: How to find future clients
By understanding the process a legal consumer goes through before they hire an attorney, you can take steps to make sure your firm is well-positioned to meet their needs.
How integrated legal marketing works when you’re off the clock
This post highlights four digital legal marketing techniques that can keep your business development efforts running smoothly while you get your well-deserved R&R.
Google analytics is changing. What does that mean for law firms?
When Google announced a significant change to its analytics platform that will go into effect in July 2023, panic set in for many – but not for FindLaw. Learn why that is the case.
What if law firms could cherry-pick their clients? Maybe they can
With some fine-tuning of your firm's digital legal marketing strategy, you can use the power of the internet to attract not just any client, but the kind of client you want.
Never miss a beat.
Get FindLaw legal marketing tips directly in your inbox.
Bringing balance back: How small law firms and solo attorneys can keep the scales level
In the interest of helping you maintain the delicate balance between practicing law and taking care of business (literally and figuratively), here are four tips to try.
Your website isn’t there to impress other attorneys
A list of awards and accolades on your firm's website isn't as valuable as explaining who your law firm is and what you stand for. This blog examines the idea.
Pitfalls to avoid when marketing your small law firm
Even law firms with extensive histories and excellent reputations struggle with implementing effective marketing strategies and end up making serious, yet avoidable, mistakes. Here some things to avoid.
Making a game plan for your law firm’s blog
It's a good idea to think of a law firm blog as a professional space that should serve your business interests, not your own personal soapbox. This post explains.
The legal consumer isn’t just any consumer
In this post, we share three principal distinguishing traits of legal consumers and identify how lawyers can and should respond to them.
Overcoming 5 law firm marketing myths
You've heard it time and time again: you need to invest in law firm marketing. But where do you start? Here are five myths to overcome and start marketing.