The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Marketing vs. business development for law firms (and why you should care)
What's the difference between business development vs. marketing? Definitions of both and why they matter to small law firms and solo attorneys.
3 ways your small law firm can meet today’s legal consumer needs
A 2022 Thomson Reuters State of Small Law firms report reveals three priorities leaders mentioned.
How to lay the groundwork for a solid referral pipeline
Three major considerations you can't forget when creating a referral pipeline for your small law firm.
5 legal blog writing tips for your law firm
Five legal blog tips by seasoned legal marketing experts to ensure your content gets noticed by consumers and search engines.
How to make your law firm’s blog posts search friendly
If you're going to devote the time and effort it takes to develop and regularly contribute to a blog, you want to make sure you're doing everything you can so people can find it.
Super Lawyers website redesign improves navigation, highlights vetted attorneys
In this post, we provide the need-to-know information about what's happening and what it means for the peer-recognized, research-vetted attorneys who become Super Lawyers selectees.
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4 ways small law firms and solo attorneys can finish 2022 strong
Small law firms and solo attorneys can take advantage of these 4 easy but thoughtful ways to finish strong in 2022.
Stop me if you’ve heard this one: For Love Your Lawyer Day, quick responses to lawyer jokes
To celebrate Love Your Lawyer Day, here are some clever (and factual) responses to common lawyer jokes.
Is that a fact? Trivia for Love Your Lawyer Day
Here are some trivia facts about the legal profession in the United States to celebrate Love your Lawyer Day.
What the pandemic taught small law firms about resilience in uncertain economic times
The pandemic forced change upon small law firms, causing them to adapt with resilience. The firms that survived had an integrated marketing strategy.
5 considerations to review before starting a law firm blog
Planning to start a legal blog at your small law firm? We share five questions lawyers should consider to help set their firms up for blogging success.
Social media for law firms: 4 tips to stay up-to-date
Social media marketing is an excellent way to promote your practice and your services, but it's best when it works as part of a larger marketing plan.