The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

February 13, 2020 | 4 min read

Overcoming the Language Barrier: Three Reasons Why You Don’t Need to Speak Spanish to Appeal to Spanish-Speaking Consumers

How is your law firm connecting with Spanish-speaking prospective clients? Don't let the fact that you aren't fluent in Spanish hold you back.

February 5, 2020 | 4 min read

The five questions prospective clients want answered

By understanding the questions prospective clients are likely to ask and having prepared answers, attorneys can meet their needs and win them over.

January 29, 2020 | 3 min read

How market research can benefit your law firm

If your firm isn’t enjoying the level of success you know it could or should, you probably don’t know enough about your target market.

January 24, 2020 | 4 min read

How healthy is your law firm’s brand?

Do you know if your current law firm brand is strong? Discover three simple ways to assess the overall health and success of your law firm’s current brand strategy.

January 15, 2020 | 4 min read

Planning to expand your legal offerings? The importance of protecting your law firm’s brand.

If you make the decision to expand your brand to include a new area of law, you should have a clear and compelling message that speaks to why you’re the right attorney to hire, and that message needs to be part of a comprehensive marketing plan.

January 8, 2020 | 3 min read

Making Legal Directories Part of Your Law Firm’s Marketing Mix

Once you’ve decided which directory (or directories) makes the most sense to you, it should not require ongoing time and energy from you beyond making sure your listing or listings stay accurate. It’s one of the very few aspects of marketing your law firm that can be “set it and forget it.”

December 18, 2019 | 8 min read

2020 is Right Around the Corner – Now is the Time to Future-Proof Your Solo or Small Law Firm

As an attorney, you need to make sure that your online brand matches or exceeds your offline brand. Here's how.

December 11, 2019 | 7 min read

You Can’t Predict, But You Can Prepare: Managing Your Firm’s Brand in the Face of Uncertainty

Your practice doesn’t look the exact same way it did five years ago, so what is it going to look like five years from now? It’s hard to say— and, you might think, equally as hard to position your law firm for a future you can’t predict.

December 4, 2019 | 5 min read

Debunking SEO Myths in the Age of Blended Search

As we’ve noted, the goal of blended search is to give the user personalized and accurate results. Page ranks are only a small part of the SEO.

November 20, 2019 | 4 min read

5 Facts to Help Clients Find You Online

Legal issues are stressful affairs. Consumers today want to find a good lawyer who can alleviate that stress as quickly as possible. It should be no surprise then, that they are looking for legal help online more than ever before.

November 13, 2019 | 5 min read

Tailoring Your Firm’s Website to the Blended Search Landscape

Even with blended search, your firm’s website is still a powerful attractor of business. What makes it different is this: Your website is just a part of your online marketing strategy. But it’s still a very important one.

November 6, 2019 | 5 min read

Flexing Your Thought Leadership Muscles Via Blogging

Given the work demands and time constraints attorneys like you face, it’s no wonder that things like writing and regularly contributing to a firm’s blog, tend to fall way down, or completely off, the priority list.

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