The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Driving the success of your firm’s website, through the power of empathy
Category: Lawyer Marketing Insights
During this pandemic, it's crucial to have a customer-centric website that communicates empathy for the legal situations your potential clients are facing.
Finding your bubble: What attorneys need to do their jobs and be ok
Category: Lawyer Marketing Insights
Given current circumstances, even the most even-keeled attorney may be struggling. Here are tips to hopefully help make this time less stressful.
Becoming a virtual virtuoso: Tips for attorneys on how to conduct video consultations
Category: Lawyer Marketing Insights
Virtual consultations provide a safe, easy, and cost-effective way to see, communicate, and connect with current and prospective clients. See tips for how to build and maintain rapport while servicing clients virtually.
Digital marketing tools for law firms: Getting off on the right foot
Category: Lawyer Marketing Insights
See answers to questions posed during our recent webcast, Making The Most Of It: Optimizing Your Firm’s Digital Marketing In Uncertain Times. Get tips on how small law firms can maintain relevancy and visibility and get the most out of their digital marketing efforts and investments.
Using social media to connect with legal consumers today
Category: Lawyer Marketing Insights
As social media becomes the place where legal consumers go to connect and share news and information at the local level, how can solo and small law firms respond?
What’s in a picture? Three tips for selecting images for your firm’s social media
Category: Lawyer Marketing Insights
During this uncertain time, it’s essential to post imagery on your social media channels that calms fears and evokes a sense of security.
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Branching out: Practice area pivots that make sense
Category: Lawyer Marketing Insights
Has business dipped at your small firm due to COVID-19? Learn more about how to determine if a practice area pivot makes sense.
Back to basics: Stretching digital marketing dollars during COVID-19
Category: Lawyer Marketing Insights
While small law firms are being forced to make budget cuts, they still need to promote their services and offerings. Here are three effective and affordable marketing tactics.
Help Where It’s Needed Most: Shifting Practice Areas In Response To COVID-19
Category: Lawyer Marketing Insights
In the midst of an impending economic downturn, what steps can attorneys take to strengthen firm operations and help legal consumers?
Connecting with Legal Consumers Amid COVID-19
Category: Lawyer Marketing Insights
Learn more about how the COVID-19 crisis is affecting legal consumers and how attorneys can respond in appropriate and human ways.
Five Ways to Meet Clients’ Needs When You Can’t Meet Face To Face
Category: Lawyer Marketing Insights
In the midst of COVID-19, as an attorney, how can you ensure you’re meeting your clients’ needs right now? Five ways to help you and your clients navigate this challenging time.
Why Website Accessibility Should Matter to Your Law Firm
Category: Lawyer Marketing Insights
Courts are moving toward the position that reasonable steps must be taken to ensure that all people are equally able to use the internet. Is your website ADA-compliant?