The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Facebook Insights 101: How to Use Facebook Analytics to Shape your Social Strategy
Category: FindLaw Solutions
Follow along to learn about some of the most valuable insights measured in Facebook and how you can use these to build a healthy and strong social media presence for your firm.
Five Steps for Writing an Engaging Bio (with template!)
Category: Lawyer Marketing Insights
If you’re like most people, writing a bio can be an intimidating exercise that commonly results in frequent taps of the backspace key. Follow these tips (and download the free template) to get a great bio on your firm's website.
Google Maps is More Than Just Your Firm’s Address
Category: FindLaw Solutions
The one place many people turn when searching for an attorney is the same they use for directions—Google Maps. So how do you make sure your Google Maps presence is optimized to reach the most legal consumers? Here are a few tips.
Understanding the Details of Law Firm Pay-per-click
Category: FindLaw Solutions
Many people ask how to increase their pay-per-click success rate without increasing their budget. Luckily there are ways to do so.
How to Create a Social Media Style Guide for Your Law Firm (with template!)
Category: Solo Practitioner Tips
While no one is immune to online fumbles, having a well-defined style guide can help you navigate the waters of social media when things get murky.
Audit Your Firm’s Website with the New Legal Marketing Scorecard
Category: FindLaw Solutions
It’s common to bring your car in for routine maintenance, make an appointment for an annual physical or stop by the dentist for that six-month cleaning. But why stop there? Give your law firm’s website a checkup with the new Legal Marketing Scorecard from FindLaw. Because things are constantly changing on the world wide web,…
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What PPC Strategy is Right for You?
Category: FindLaw Solutions
The truth is, pay-per-click is complicated. But figuring out which PPC strategy your firm should pursue doesn’t have to be a difficult exercise.
Make Facebook’s New Advertising Rules Work for You
Category: FindLaw Solutions
The new rules Facebook put in place this past summer have had a big impact on how law firms use it for advertising. But here’s the good news: The changes can actually make your firm’s advertising stronger.
Why Has “Issues Advertising” Become a Big Issue for Law Firms on Facebook?
Category: FindLaw News
This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”
Social Video: Consumers Want It, Law Firms Need It
Category: FindLaw Solutions
Both your prospects and Facebook want videos of your firm. To capture their attention, you’ll need to embrace the ten-second approach to shooting for social media.
A Beginner’s Guide to Calculating Your Law Firm’s Marketing ROI
Category: Lawyer Marketing Insights
What are you going to do? Next year I mean. Do you have a plan already outlined for your law firm’s marketing in 2019? Odds are, you have some idea of what you’re going to do. You might even have a list of things you wish you could do. But to move ahead with confidence,…
Facebook Has Started Rejecting Law Firm’s Ads. FindLaw’s Research Reveals Why
Category: FindLaw News
Through extensive experimentation and analysis, FindLaw has identified patterns in rejected ads, vulnerable practice areas and ways to work around Facebook’s newer, stricter guidelines.