The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

June 8, 2021 | 4 min read

How to set up your law firm’s Google My Business page

By properly optimizing your law firm's GMB page, you can ensure that clients can find you when they need your services most.

June 1, 2021 | 3 min read

How the legal needs of small businesses change over time

Small law firms that serve small businesses can anticipate what legal issues may be approaching by learning about the five stages of the business lifecycle.

May 25, 2021 | 4 min read

3 reasons your firm needs a legal SEO and advertising manager

You know your law firm needs a website. But if you want clients to be able to find it online, you also need someone who knows legal SEO.

May 19, 2021 | 3 min read

Serving small businesses: A deep well of opportunities

Small business owners have an endless supply of legal needs that small law firms can meet.

May 11, 2021 | 3 min read

Trust signals: A sign of a solid legal hiring decision

Generally speaking, a trust signal is an indication that the online information a consumer is viewing is reliable and accurate.

May 3, 2021 | 3 min read

The 2021 Consumer Legal Needs Survey: What Attorneys Need to Know, Part II

The results of this recent survey offer insightful information for law firms on how potential clients behave online and what they look for in attorneys.

April 26, 2021 | 3 min read

The 2021 Consumer Legal Needs Survey: What Attorneys Need to Know, Part I

The 2021 Consumer Legal Needs Survey shows that clients move quickly and want their attorney to be responsive and attentive. But there is more to learn.

April 19, 2021 | 4 min read

5 best practices for connecting with Hispanic legal clients

When attempting to reach Hispanic Americans there are certain best practices your firm can follow to overcome common barriers.

April 12, 2021 | 3 min read

5 key takeaways from our updated PPC guide for lawyers

PPC is one of the most valuable marketing tools at a law firm’s disposal, but it isn’t always easy. Here are five valuable tips from our PPC Guide.

April 5, 2021 | 4 min read

Why you are your firm’s best competitive advantage

When it comes to winning over legal consumers in need, the things that make you unique and set you apart can be your biggest asset.

March 31, 2021 | 3 min read

Using video to expand your law firm’s online reach

Video is a powerful medium that attorneys can use to connect with potential clients. Is your firm using video to its fullest potential?

March 29, 2021 | 3 min read

3 reasons your firm should be partnering with Hispanic clients

Law firms would be wise to find ways to engage clients within the U.S. Hispanic population given the growing demand that already exists.

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