While five years ago many of your prospects were searching for an attorney on their desktop, today they’re mobile. Now that Google search results are mobile oriented and there’s a smartphone in every pocket, it’s past time your firm implemented marketing plans based on Apple and Samsung, not Dell and HP. This isn’t as hard…

What performance metric matters the most? Opinions may vary, but for most attorneys, the number they really want to watch is Click-to-Call.

Consumer journeys are wildly different, even if potential clients calling your firm seem similar. That’s why a diversified approach to online legal marketing is so essential to your firm’s success.

Learn practical tips on how to adapt your law firm's marketing to voice search.

Attorneys need to see the connection between smart speakers, voice-driven searches and legal consumers with disabilities.

Generating new business doesn’t always require more marketing or more time spent away from clients.

Voice searches are different from traditional searches in several ways. Thankfully, there are things your law firm can do now to prepare for the future of spoken-word web searches.

Reach more gen x legal consumers with a mix of old-school tactics and modern online marketing.

Businesses outside of the legal field know how good client intake leads to more sales and more volume. What can law firms learn from other industries?

Want to get better at Twitter? Follow the lead of some of the NBA's most social-savvy examples.

There's a strong connection between your law firm's intake practices and your online reputation. Get a grip on the former, and watch the latter improve.

Bringing video content to your law firm's marketing one of the most effective ways to engage audiences on social media.