The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Overcoming 5 law firm marketing myths
You've heard it time and time again: you need to invest in law firm marketing. But where do you start? Here are five myths to overcome and start marketing.
5 degrees you don’t need: Findlaw covers what they didn’t teach you in law school
They didn't teach you the finer points of digital marketing in law school. But FindLaw can help you find success online without earning another degree.
Pro Bono Power: How Pro Bono Services is an Unexpected Wellness Tool
At the end of the day, pro bono work is a significant positive, and not just for the client receiving free legal services.
Why do small law firms need a website?
Instead of just being an online ad for your law firm, a website in today’s marketplace should serve several purposes.
Financial Statements 101: A guide for lawyers
Understanding financial statements makes it easier for you to keep track of cash flow and receivables. This blog takes a look.
Top 5 Considerations When Starting Your Small or Solo Law Firm
Thinking of starting your own small or solo law firm? Read this post and get squared away with the need-to-knows.
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Developing Your Law Firm’s Unique Positioning Statement
In order to create a unique positioning statement, you need to clearly identify your firm’s brand and market differentiators. So where do you begin?
Need Some Law Firm Advertising Ideas? Here’s a Hint: Think ‘Marketing’ Instead
Instead of wracking your brain to come up with good advertising ideas, take a look through these digital legal marketing tools.
4 simple marketing strategies for a team of one
Whether you're a solo attorney or a second-year associate, law firm marketing doesn't have to take up most of your time.
How Does a Boutique Law Firm Use Social Media Marketing
It makes sense for a boutique law firm to rely on social media marketing because it's more affordable than traditional marketing and readily customizable.
Brand-Building 101: Law Firms and Expressing Identity
In this post, we’ll continue our exploration of brand – put simply, a concept of who you are and what it’s like to work with you that distinguishes you from competitor law firms.
Selling Yourself: How Lawyers and Law Firms Can Express Unique Brands
In this post we’ll explore the concept of brand and how solo attorneys and small law firms can use it to set themselves apart from other legal providers.