The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Brand-Building 101: Law Firms and Expressing Identity
In this post, we’ll continue our exploration of brand – put simply, a concept of who you are and what it’s like to work with you that distinguishes you from competitor law firms.
Selling Yourself: How Lawyers and Law Firms Can Express Unique Brands
In this post we’ll explore the concept of brand and how solo attorneys and small law firms can use it to set themselves apart from other legal providers.
6 Tips for Legal Content Optimization
A good digital marketing partner will take care of legal content optimization for you. But in the event you want to dip your toe in it, here are six key considerations for strong legal content optimization.
4 Idea-Starters for Celebrating Love Your Lawyer Day
On Love Your Lawyer Day, here are 4 ideas to celebrate this special day.
What Can Law Firms Learn from Other Businesses on Marketing to Hispanics? Your Questions Answered
This blog provides answers to four questions submitted by attendees that expand upon the insights from our recent Hispanic audience webcast.
Start Building a Better Tomorrow Today: The 2022 Annual Law Firm Business Planner
As part of our commitment to helping law firms attract the clients they want, we're pleased to once again offer complimentary law firm business growth kits.
Never miss a beat.
Get FindLaw legal marketing tips directly in your inbox.
On Love Your Lawyer Day, 3 ways to generate hope for the future
After a difficult 2021, lawyers should look for ways to nurture optimism on Love Your Lawyer Day, including pro bono, future planning, and self-care.
Top 10 reasons to give LawInfo.com the second look it deserves
There are 10 reasons your law firm would do well to think about incorporating LawInfo.com into its marketing mix.
Ready, set, grow: Priming your law firm for expansion
Here are five things you should think about if you’ve been mulling over the idea of going after a new type of work to expand your practice.
How to make your clients more comfortable
It's important that clients feel comfortable at your firm. A good first impression on them, both online and in the office, can help.
Out of office, not out of luck: How to keep your law firm running smoothly while you’re away
Taking some time off work is good for your well-being. These tools can keep your practice humming while your out-of-office notice is on.
How attorneys can thrive in a hybrid work environment
There are a lot of good reasons for law firms to maintain what's being called a hybrid work environment.