The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

September 6, 2022 | 3 min read

Social media for law firms: 4 tips to stay up-to-date

Social media marketing is an excellent way to promote your practice and your services, but it's best when it works as part of a larger marketing plan.

August 24, 2022 | 3 min read

Marketing a law firm: How to measure important KPIs

This blog post touches on some questions posed by webcast attendees along with answers from our seasoned legal marketing pros.

August 10, 2022 | 3 min read

Being in the right place at the right time: How to find future clients

By understanding the process a legal consumer goes through before they hire an attorney, you can take steps to make sure your firm is well-positioned to meet their needs.

July 27, 2022 | 3 min read

How integrated legal marketing works when you’re off the clock

This post highlights four digital legal marketing techniques that can keep your business development efforts running smoothly while you get your well-deserved R&R.

July 20, 2022 | 3 min read

Google analytics is changing. What does that mean for law firms?

When Google announced a significant change to its analytics platform that will go into effect in July 2023, panic set in for many – but not for FindLaw. Learn why that is the case.

July 6, 2022 | 3 min read

What if law firms could cherry-pick their clients? Maybe they can

With some fine-tuning of your firm's digital legal marketing strategy, you can use the power of the internet to attract not just any client, but the kind of client you want.

June 22, 2022 | 3 min read

Bringing balance back: How small law firms and solo attorneys can keep the scales level

In the interest of helping you maintain the delicate balance between practicing law and taking care of business (literally and figuratively), here are four tips to try.

June 15, 2022 | 3 min read

Your website isn’t there to impress other attorneys

A list of awards and accolades on your firm's website isn't as valuable as explaining who your law firm is and what you stand for. This blog examines the idea.

June 8, 2022 | 3 min read

Pitfalls to avoid when marketing your small law firm

Even law firms with extensive histories and excellent reputations struggle with implementing effective marketing strategies and end up making serious, yet avoidable, mistakes. Here some things to avoid.

May 25, 2022 | 3 min read

Making a game plan for your law firm’s blog

It's a good idea to think of a law firm blog as a professional space that should serve your business interests, not your own personal soapbox. This post explains.

May 18, 2022 | 3 min read

The legal consumer isn’t just any consumer

In this post, we share three principal distinguishing traits of legal consumers and identify how lawyers can and should respond to them.

May 11, 2022 | 3 min read

Overcoming 5 law firm marketing myths

You've heard it time and time again: you need to invest in law firm marketing. But where do you start? Here are five myths to overcome and start marketing.

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