The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

November 14, 2018 | 4 min read

Why Has “Issues Advertising” Become a Big Issue for Law Firms on Facebook?

Category: FindLaw News
This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”

November 7, 2018 | 5 min read

Social Video: Consumers Want It, Law Firms Need It

Category: FindLaw Solutions
Both your prospects and Facebook want videos of your firm. To capture their attention, you’ll need to embrace the ten-second approach to shooting for social media.

| 8 min read

A Beginner’s Guide to Calculating Your Law Firm’s Marketing ROI

What are you going to do? Next year I mean. Do you have a plan already outlined for your law firm’s marketing in 2019? Odds are, you have some idea of what you’re going to do. You might even have a list of things you wish you could do. But to move ahead with confidence,…

October 31, 2018 | 5 min read

Facebook Has Started Rejecting Law Firm’s Ads. FindLaw’s Research Reveals Why

Category: FindLaw News
Through extensive experimentation and analysis, FindLaw has identified patterns in rejected ads, vulnerable practice areas and ways to work around Facebook’s newer, stricter guidelines.

October 24, 2018 | 5 min read

The Importance of Law Firm Reviews

Category: FindLaw Solutions
Online reviews help expand the scope of your reputation by allowing more people access to the opinions of former clients, distinguishing you from the law firm down the road. We take a look at where to gather reviews and how to ask former clients to rate your firm.

October 23, 2018 | 8 min read

Why you need the 2019 Law Firm Business Planner

As 2018 comes to a close, it’s time to think about the direction you want your firm to take next year. What are your goals? What do you want to accomplish in the next 12 months? If you need a helping hand defining your vision for growth, speak with a FindLaw legal marketing expert to…

October 16, 2018 | 7 min read

4 Tips for Creating Your 2019 Legal Marketing Budget

Whether personal or professional, creating a budget is one of the more stressful moments of the year.

October 15, 2018 | 7 min read

Two Upcoming Opportunities to Build Your Law Firm’s Online Reputation

A common question that we often hear from attorneys is how to generate more reviews or improve their online reputations. Two great opportunities are right around the corner and now is the time to start planning your course of action to make the most of them.

October 10, 2018 | 8 min read

Three Ways to Celebrate Love Your Lawyer Day

It’s that time of year again! Love Your Lawyer Day is coming Friday, November 2, 2018. Do you have a plan to benefit from it this year? Love Your Lawyer Day was created back in 2001...

October 9, 2018 | 9 min read

7 Marketing Tips to Start Next Year Off Right

The leaves have changed and the temperature has dropped, which means 2019 is just around the corner. Have you finalized next year’s marketing plan yet?

October 2, 2018 | 8 min read

Make the Most Out of Your Law Firm’s 2018 Tax Write-Off

If you’re planning for 2019, you may be waiting until January to start spending money on your business. But that might not be the best course of action, especially if there’s still money left on the table this year.

September 26, 2018 | 3 min read

Giving People What They Want – the Rising Popularity of Web Chat

Category:
Discover the five benefits of adding online chat to your law firm's website. Your future clients will love it, and so will your book of business.

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