The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
3 Questions Your Firm Should Be Asking Before Hiring a Marketing Vendor
Category: Solo Practitioner Tips
The average day of a marketing coordinator at a law firm is far from average. At this point, you may be an expert at the balancing act of time management – juggling deadlines, schedules, timelines and meetings, all while trying to find new clients and market the firm. Sometimes you need a little help clearing your…
Part 1: Build Your Law Firm Website’s Online Authority with Quality, Informative Content
Category: Lawyer Marketing Insights
Find out what exactly quality content is and why it's important to your firm's website.
How “pillar” content can positively affect your firm’s content marketing strategy
Category: Lawyer Marketing Insights
Content marketing is hard work. By the time you publish your firm’s latest blog, it’s time to write another. And social media is a whole other ballgame. The way to stay ahead and be successful with your content marketing approach is to be smart with your time – and ideas.
FindLaw’s Guide to Hosting the Perfect Law Firm Event
Category: Lawyer Marketing Insights
There’s power in face-to-face interaction, and one of the best ways to cultivate relationships with your clients and peers is by hosting an event. Stick to this guide closely to help stay organized and stress-free the next time your firm hosts an event.
Three Things To Consider, When Considering Your Attorney LinkedIn Profile
Category: Lawyer Marketing Insights
Your LinkedIn profile is the cornerstone of your professional social brand. A well thought out profile allows you to make a good first impression with referring attorneys and those in search of legal services.
Reaching the Hispanic Market for Legal Services: Four Tips
Category: Lawyer Marketing Insights
58.9 million people. That’s the US Census Bureau’s estimate for the number of Hispanic Americans in the United States as of mid-2017. Not only is there a large number of Spanish-speaking individuals already, Hispanics are now the fastest growing demographic in the U.S. By 2060, Hispanics are predicted to make up approximately one third of…
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3 Tips for Managing Your Firm’s Reputation and Building Trust on Instagram
Category: Lawyer Marketing Insights
As the fastest growing network with the highest engagement rate, Instagram can assist you in reaching your target market and improving public perception for your firm.
The Best Way to Find New Law Firm Clients Is to Make Sure They Can Find You
Category: Lawyer Marketing Insights
You can build a website with the most compelling content that tells prospective clients why your firm is the best choice. But, without a sound SEO strategy, those prospects may not find you at all.
Tailoring Your Website (And Your Ads) for Hispanic Consumers
If you’re over the age of 34, the idea of tossing out your desktop or laptop computer and moving to a mobile-only experience probably seems crazy. Then again, ten years ago, we thought people who had ditched their land-line telephone were outliers. But if you want a sense of what the future holds…
Looking to Bolster Your Firm’s Digital Footprint? Look No Further Than LinkedIn
Category: Lawyer Marketing Insights
With so many options out there, what is the best social media platform to shape and mold a firm’s brand? Spend the vast majority of your time on the channel with the most qualified professional audience: LinkedIn.
FindLaw Q&A: The best way to ask for reviews
Category: FindLaw Solutions
One of the best ways to get a clear picture of who someone is and what they do is by reading reviews. But when it comes to getting this kind of feedback, what’s the best approach? We answer the most common questions about asking for online reviews.
The Mobile Takeover: It’s time to think mobile first
Category: FindLaw Solutions
While desktop searches are still taking place, the majority of people are typing and tapping on five-inch screens, meaning your content, images and video should be created with this small real estate in mind.