The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Planning to expand your legal offerings? The importance of protecting your law firm’s brand.
Category: Lawyer Marketing Insights
If you make the decision to expand your brand to include a new area of law, you should have a clear and compelling message that speaks to why you’re the right attorney to hire, and that message needs to be part of a comprehensive marketing plan.
Making Legal Directories Part of Your Law Firm’s Marketing Mix
Category: Lawyer Marketing Insights
Once you’ve decided which directory (or directories) makes the most sense to you, it should not require ongoing time and energy from you beyond making sure your listing or listings stay accurate. It’s one of the very few aspects of marketing your law firm that can be “set it and forget it.”
2020 is Right Around the Corner – Now is the Time to Future-Proof Your Solo or Small Law Firm
Category: Lawyer Marketing Insights
As an attorney, you need to make sure that your online brand matches or exceeds your offline brand. Here's how.
You Can’t Predict, But You Can Prepare: Managing Your Firm’s Brand in the Face of Uncertainty
Category: Legal Marketing News
Your practice doesn’t look the exact same way it did five years ago, so what is it going to look like five years from now? It’s hard to say— and, you might think, equally as hard to position your law firm for a future you can’t predict.
Debunking SEO Myths in the Age of Blended Search
Category: Lawyer Marketing Insights
As we’ve noted, the goal of blended search is to give the user personalized and accurate results. Page ranks are only a small part of the SEO.
5 Facts to Help Clients Find You Online
Category: Lawyer Marketing Insights
Legal issues are stressful affairs. Consumers today want to find a good lawyer who can alleviate that stress as quickly as possible. It should be no surprise then, that they are looking for legal help online more than ever before.
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Tailoring Your Firm’s Website to the Blended Search Landscape
Category: Lawyer Marketing Insights
Even with blended search, your firm’s website is still a powerful attractor of business. What makes it different is this: Your website is just a part of your online marketing strategy. But it’s still a very important one.
Flexing Your Thought Leadership Muscles Via Blogging
Category: Lawyer Marketing Insights
Given the work demands and time constraints attorneys like you face, it’s no wonder that things like writing and regularly contributing to a firm’s blog, tend to fall way down, or completely off, the priority list.
Get Validated: How Awards and Recognitions Give You a Marketing Edge
Category: Lawyer Marketing Insights
Whatever the nature of your practice, a third-party validation offers an unparalleled opportunity to differentiate your firm in a competitive legal marketplace. Awards and recognitions help you make a stronger case to legal consumers looking for advice and representation.
3 Ways to Celebrate Love Your Lawyer Day
Category: Legal Marketing News
It’s that time of year again! Love Your Lawyer Day is coming Friday, November 1, 2019. Do you have a plan to benefit from it this year? Love Your Lawyer Day was created back in 2001...
Don’t Hesitate to Share the Love on Love Your Lawyer Day
Category: Legal Marketing News
First established in 2001 by Fort Lauderdale business attorney Nader Anise, Love Your Lawyer Day has grown to become a global recognition of law firms’ contributions to their clients and their communities. This year, it falls on November 1. And now is the time to sign up for alerts and early access promotions to win…
3 Things to Consider When Budgeting Your Firm’s Marketing Dollars
Category: Lawyer Marketing Insights
Does the thought of creating a strategic marketing budget for your law firm throw you into a case of analysis paralysis? You’re not alone. It’s one of the most important decisions you will make for the future of your firm, and the number of options can seem overwhelming.