The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

March 21, 2023 | 3 min read

Promoting your competitive advantage as a solo attorney

Some of the best strategies to help solo attorneys promote their competitive advantage. Follow these recommendations to build a steady stream of clients.

March 14, 2023 | 5 min read

Have questions about law firm websites? We have answers.

Expert answers to several questions about law firm websites and their integration into a marketing mix. Content based on a webcast hosted by Thomson Reuters.

March 8, 2023 | 6 min read

How solo firms can prioritize work-life balance and still remain profitable

A few tips for solo law firms and attorneys taken from a State of U.S. Small Law Firms Report from Thomson Reuters Institute.

February 15, 2023 | 4 min read

Four-part harmony: An integrated digital legal marketing plan for solos

Learn how integrated digital marketing can improve your law firm’s online presence to better reach potential clients.

February 8, 2023 | 3 min read

4 tips for a lawyer changing practice areas

These considerations should help you take the next step in a smart, carefully considered way.

January 31, 2023 | 3 min read

Marketing vs. business development for law firms (and why you should care)

What's the difference between business development vs. marketing? Definitions of both and why they matter to small law firms and solo attorneys.

January 24, 2023 | 4 min read

3 ways your small law firm can meet today’s legal consumer needs

A 2022 Thomson Reuters State of Small Law firms report reveals three priorities leaders mentioned.

January 10, 2023 | 4 min read

How to lay the groundwork for a solid referral pipeline

Three major considerations you can't forget when creating a referral pipeline for your small law firm.

December 27, 2022 | 3 min read

5 legal blog writing tips for your law firm

Five legal blog tips by seasoned legal marketing experts to ensure your content gets noticed by consumers and search engines.

December 22, 2022 | 3 min read

How to make your law firm’s blog posts search friendly

If you're going to devote the time and effort it takes to develop and regularly contribute to a blog, you want to make sure you're doing everything you can so people can find it.

December 7, 2022 | 3 min read

Super Lawyers website redesign improves navigation, highlights vetted attorneys

In this post, we provide the need-to-know information about what's happening and what it means for the peer-recognized, research-vetted attorneys who become Super Lawyers selectees.

November 17, 2022 | 3 min read

4 ways small law firms and solo attorneys can finish 2022 strong

Small law firms and solo attorneys can take advantage of these 4 easy but thoughtful ways to finish strong in 2022.

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