If you want to communicate effectively to your prospects, you need to understand them.

People trust the opinions of others. Is your law firm equipped to benefit from the social proof of past clients across the internet?

Sometimes, the path to more clients means presenting yourself to a smaller audience. Find out how celebrating your niche can lift your firm in the long run.

The social media landscape is slowly shifting, and the next big opportunity for law firms may be here already.

A Google My Business listing has every essential nugget of information someone would need to research, contact or locate a law firm. Here's how to claim your listing.

Feel like digital marketing is a moving target? You're not alone. We recently updated one of our more popular playbooks, Promoting Your Firm With Pay-per-click for that very reason. The 2018 edition of our pay-per-click playbook explores the difference between digital ads and PPC ads, and how to design a marketing campaign that creates a…

Writing evergreen content means your message will continue to stay relevant to readers long after you post it online.

Attracting a steady stream of ideal clients is an obstacle that many solo attorneys face at some point in their careers, especially when launching a new practice. Whether you’re fresh out of law school or taking your next step professionally, finding the right clients is essential for long-term success. While there are many tactics ranging…

Legal consumers and moviegoers have something in common. They both notice quality and thoughtfulness. Does that describe your law firm videos?

People are asking questions when searching online. Make sure your firm’s website is providing them with satisfying answers.

Video marketing is quickly becoming the go-to source for the mobile consumer. Find out why.

Sadly, small law firms across the country still struggle with prospect intake, leaving many potential clients on the table.