The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Connecting with Legal Consumers Amid COVID-19
Category: Lawyer Marketing Insights
Learn more about how the COVID-19 crisis is affecting legal consumers and how attorneys can respond in appropriate and human ways.
Five Ways to Meet Clients’ Needs When You Can’t Meet Face To Face
Category: Lawyer Marketing Insights
In the midst of COVID-19, as an attorney, how can you ensure you’re meeting your clients’ needs right now? Five ways to help you and your clients navigate this challenging time.
Why Website Accessibility Should Matter to Your Law Firm
Category: Lawyer Marketing Insights
Courts are moving toward the position that reasonable steps must be taken to ensure that all people are equally able to use the internet. Is your website ADA-compliant?
The very real benefits of a virtual legal office
Category: Lawyer Marketing Insights
During these unprecedented times, attorneys need flexibility and may need to work remotely. Discover the benefits of working virtually.
Balancing act: Mastering the business and practice of law
Category: Lawyer Marketing Insights
Is it possible for small law firms and solo attorneys to find and maintain balance while practicing law and running a business?
Appealing to the next generation of clients
Category: Lawyer Marketing Insights
To future-proof your law firm, you must develop a strategy to market and appeal to younger consumers. Here are three tips to help you get started.
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Three Things Your Solo or Small Law Firm Needs to Know About Legal Consumers
Category: Lawyer Marketing Insights
As legal consumers continue to become savvier and change how they research and respond to legal issues, your firm needs to tailor and adjust your marketing tactics. Learn how.
The Multi-Faceted Internet Journey of Spanish-Speaking Consumers
Category: Lawyer Marketing Insights
To be successful in reaching Spanish-speaking consumers online, a law firm’s marketing plan must be holistic and comprehensive. Learn more about how Spanish-speaking consumers behave online.
Overcoming the Language Barrier: Three Reasons Why You Don’t Need to Speak Spanish to Appeal to Spanish-Speaking Consumers
Category: Lawyer Marketing Insights
How is your law firm connecting with Spanish-speaking prospective clients? Don't let the fact that you aren't fluent in Spanish hold you back.
The five questions prospective clients want answered
Category: Legal Marketing News
By understanding the questions prospective clients are likely to ask and having prepared answers, attorneys can meet their needs and win them over.
How market research can benefit your law firm
Category: Lawyer Marketing Insights
If your firm isn’t enjoying the level of success you know it could or should, you probably don’t know enough about your target market.
How healthy is your law firm’s brand?
Category: Lawyer Marketing Insights
Do you know if your current law firm brand is strong? Discover three simple ways to assess the overall health and success of your law firm’s current brand strategy.