The Lawyer Marketing Blog
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Going local – Understanding the importance of local search optimization
Category: Lawyer Marketing Insights
Your law firm needs to think hyper-local in order for potential clients to find it on Google and other search engines. Here’s how.
Open for Business: Enhancing Your Firm’s Visibility on Google
Category: Lawyer Marketing Insights
Wondering how to ensure your business appears at the top of Google’s search results? These simple strategies remove the guesswork.
Making sure your solo firm’s marketing sings in harmony
Category: Lawyer Marketing Insights
Learn how integrated digital marketing can improve your law firm’s online presence to better reach potential clients.
Show don’t tell: Using KPIs to evaluate your marketing strategy
Category: Lawyer Marketing Insights
When it comes to evaluating the success of your marketing strategy, KPIs allow you to quickly determine if your marketing was worth the cost.
What’s your referral strategy?
Category: Lawyer Marketing Insights
Referrals can be a cost-effective way to get business in the door. But you need a strong strategy to ensure you are doing it the right way.
How to be the trusted resource prospective clients want to hire
Category: Lawyer Marketing Insights
Every legal consumer is looking for a lawyer they can trust, not just an expert. Learn how to be the trusted resource prospective clients want to hire.
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Why Google loves Q&As and why that’s good for your firm
Category: Lawyer Marketing Insights
To meet prospective clients’ needs and get the attention of search engines, displaying content in a simple question and answer or FAQs format can be very effective.
Law Firm Website Design Must-Haves
Category: Lawyer Marketing Insights
Your firm's website needs to accomplish a lot. Take time to audit and evaluate your site and make necessary updates and changes.
Positioning your firm to meet the challenge
Category: Lawyer Marketing Insights
In the coming months, legal consumers who are facing new challenges are going to need your knowledge, advice, and help. Take steps today to ensure that your firm is well-positioned to rise to the challenge.
Practice area shifts to meet clients’ needs
Category: Lawyer Marketing Insights
Practice areas that are ancillary to your firm’s primary focus may surge in the coming months. How can you prepare to meet the needs of these legal consumers?
Driving the success of your firm’s website, through the power of empathy
Category: Lawyer Marketing Insights
During this pandemic, it's crucial to have a customer-centric website that communicates empathy for the legal situations your potential clients are facing.
Finding your bubble: What attorneys need to do their jobs and be ok
Category: Lawyer Marketing Insights
Given current circumstances, even the most even-keeled attorney may be struggling. Here are tips to hopefully help make this time less stressful.