Category: Solo Practitioner Tips

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

November 28, 2018 | 5 min read

What PPC Strategy is Right for You?

The truth is, pay-per-click is complicated. But figuring out which PPC strategy your firm should pursue doesn’t have to be a difficult exercise.

November 7, 2018 | 5 min read

Social Video: Consumers Want It, Law Firms Need It

Both your prospects and Facebook want videos of your firm. To capture their attention, you’ll need to embrace the ten-second approach to shooting for social media.

| 8 min read

A Beginner’s Guide to Calculating Your Law Firm’s Marketing ROI

What are you going to do? Next year I mean. Do you have a plan already outlined for your law firm’s marketing in 2019? Odds are, you have some idea of what you’re going to do. You might even have a list of things you wish you could do. But to move ahead with confidence,…

October 24, 2018 | 6 min read

The Importance of Law Firm Reviews

Online reviews help expand the scope of your reputation by allowing more people access to the opinions of former clients, distinguishing you from the law firm down the road. We take a look at where to gather reviews and how to ask former clients to rate your firm.

October 16, 2018 | 7 min read

4 Tips for Creating Your 2019 Legal Marketing Budget

Whether personal or professional, creating a budget is one of the more stressful moments of the year.

October 15, 2018 | 5 min read

Two Upcoming Opportunities to Build Your Law Firm’s Online Reputation

A common question that we often hear from attorneys is how to generate more reviews or improve their online reputations. Two great opportunities are right around the corner and now is the time to start planning your course of action to make the most of them.

October 9, 2018 | 9 min read

7 Marketing Tips to Start Next Year Off Right

The leaves have changed and the temperature has dropped, which means 2019 is just around the corner. Have you finalized next year’s marketing plan yet?

October 2, 2018 | 8 min read

Make the Most Out of Your Law Firm’s 2018 Tax Write-Off

If you’re planning for 2019, you may be waiting until January to start spending money on your business. But that might not be the best course of action, especially if there’s still money left on the table this year.

August 1, 2018 | 3 min read

5 Low-Cost, High-Impact Networking Strategies for New Solo Attorneys

Attracting a steady stream of ideal clients is an obstacle that many solo attorneys face at some point in their careers, especially when launching a new practice. Whether you’re fresh out of law school or taking your next step professionally, finding the right clients is essential for long-term success. While there are many tactics ranging…

January 31, 2018 | 3 min read

4 Ways to Stay Healthy While Managing Your Solo Practice

Solo attorneys struggle to focus on their health. Let’s look at a few small changes that will relieve stress and help you feel better throughout the year.

December 6, 2017 | 3 min read

Case Study: Growing a Solo Law Firm with Smart Legal Directory Advertising

How did a small investment in a FindLaw directory profile and strategic advertising cause one attorney's phone to start ringing off the hook? Read today's blog to find out.

September 6, 2017 | 5 min read

Starting Your Own Practice: Tips for Success From a Budget-Savvy Solo

Solo lawyers face a challenge maximizing their limited budgets for advertising, client acquisition, and even shared workspaces. Rochester attorney Lorenzo Napolitano did it on his own. Find out how.

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