Blog Category: Product Spotlights

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

September 16, 2015

The Most Expensive Mistakes in PPC – Part 2

Category: In The News
Last week, I introduced two of the most expensive mistakes in PPC, leaving off with targeting “expensive” keywords that aren’t even likely to bear fruit. But while some PPC advertisers aim too high with their keyword goals, the opposite can be just as problematic. Mistake #3: Setting your sights on being mediocre (or worse)…

September 11, 2015

The Most Expensive PPC Mistakes Law Firms Make – Part 1

Category: In The News
In the 15 years since Google launched their proprietary pay-per-click (PPC) management platform, Google AdWords, it has become a favorite pastime of many a digital marketing company to compile lists of the “most expensive” keywords on Google. A simple Google search yields dozens of them. When taken at face value…

September 3, 2015

You Can Lead A Legal Consumer To Your Website…

Category: FindLaw Solutions
It’s been said, “You can lead a horse to water, but you can’t make him drink.” This is true for online marketing as well. You can do everything right to bring prospective clients to your law firm’s website, but you can’t force them to contact you. But you can make it easier…..

September 2, 2015

How to Choose the Right Legal Directory for Your Law Firm

As you’ve probably already heard, listing your attorney profile in an online directory is a smart move. Legal directories place your profile in front of consumers actively looking to hire an attorney. More importantly, directories are a foundation for building a comprehensive online presence. But how do you choose the right…..

August 14, 2015

Albert Einstein and Intelligently Marketing Your Firm

Category: FindLaw Solutions
The measure of intelligence is the ability to change.” ― Albert Einstein I won’t be the first to turn this quote to my own purposes, but there’s no denying that it’s a powerful concept. Change is omnipresent in the world of digital marketing. Sometimes it’s big, like when….

February 6, 2015

Three Questions To Ask Before Purchasing Leads

Category: FindLaw Solutions
Generating new inbound leads is one of the hardest aspects of law firm marketing. Smart attorneys everywhere can build an online presence that checks off all the boxes, yet still sees fluctuation in traffic and clients. That’s the nature of business; it requires patience and fortitude. But weathering the doldrums isn’t a growth strategy.

January 12, 2015

Objections To Social Media From Lawyers

Category:
Objections are as much a part of legal arguments as the argument itself. It is no wonder then that lawyers seem to have objections to things beyond the courtroom. When it comes to social media, concerns surrounding benefits, time commitment and unique content creation are common among lawyers and law firms concerned about moving into…

December 18, 2014

Just another Pretty Law Firm Website? Not Anymore

Category:
There was a time when attorney website design was mostly about aesthetics, about creating a presence that would turn heads and elicit compliments from your colleagues. It was all about the art of design, leaving functionality pushed to the margins. While pleasing looks will always remain important, attorneys need to broaden their focus…

December 4, 2014

FindLaw Study: Understanding Website Traffic (Part 3)

Category:
With the intimidating complexity of today’s online marketing world, the adage “work smarter, not harder” couldn’t be more relevant for attorneys. You only have so many dollars to spend and so much time to take away from your practice. So it’s important that you get maximum impact from every action you take, especially...

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