Category: Legal Marketing News

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

February 5, 2020 | 4 min read

The five questions prospective clients want answered

By understanding the questions prospective clients are likely to ask and having prepared answers, attorneys can meet their needs and win them over.

December 11, 2019 | 7 min read

You Can’t Predict, But You Can Prepare: Managing Your Firm’s Brand in the Face of Uncertainty

Your practice doesn’t look the exact same way it did five years ago, so what is it going to look like five years from now? It’s hard to say— and, you might think, equally as hard to position your law firm for a future you can’t predict.

October 16, 2019 | 5 min read

3 Ways to Celebrate Love Your Lawyer Day

It’s that time of year again! Love Your Lawyer Day is coming Friday, November 1, 2019. Do you have a plan to benefit from it this year? Love Your Lawyer Day was created back in 2001...

October 9, 2019 | 5 min read

Don’t Hesitate to Share the Love on Love Your Lawyer Day

First established in 2001 by Fort Lauderdale business attorney Nader Anise, Love Your Lawyer Day has grown to become a global recognition of law firms’ contributions to their clients and their communities. This year, it falls on November 1. And now is the time to sign up for alerts and early access promotions to win…

November 21, 2018 | 8 min read

Make Facebook’s New Advertising Rules Work for You

The new rules Facebook put in place this past summer have had a big impact on how law firms use it for advertising. But here’s the good news: The changes can actually make your firm’s advertising stronger.

November 14, 2018 | 4 min read

Why Has “Issues Advertising” Become a Big Issue for Law Firms on Facebook?

This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”

October 31, 2018 | 5 min read

Facebook Has Started Rejecting Law Firm’s Ads. FindLaw’s Research Reveals Why

Through extensive experimentation and analysis, FindLaw has identified patterns in rejected ads, vulnerable practice areas and ways to work around Facebook’s newer, stricter guidelines.

October 15, 2018 | 5 min read

Two Upcoming Opportunities to Build Your Law Firm’s Online Reputation

A common question that we often hear from attorneys is how to generate more reviews or improve their online reputations. Two great opportunities are right around the corner and now is the time to start planning your course of action to make the most of them.

June 7, 2017 | 3 min read

How To Avoid Being a Business Development Casualty

Legal leaders think their attorneys are underperforming, and they blame poor business development skills. Here's what you can do to avoid being

April 14, 2017 | 2 min read

How Law Firms Find Clients in the New Normal

The internet age has made it both harder and easier than ever to reach potential clients. Unfortunately, the new normal is a world where all of your competitors are in the same arena.

March 24, 2016 | 2 min read

Ongoing Performance: Disavowing Bad Links To Attorney Websites

There’s more to a high-visibility website than a nice layout and good information. To deliver clients, a law firm’s website site needs to keep performing after the initial launch. It needs to stay up-to-date with ever-changing requirements of clients and of search engines. This is no simple task. One of the many regular maintenance processes…

March 3, 2016 | 2 min read

Taking Your Legal Skills Out Of The Office? You’re Not Alone.

Ed Stevens was not your typical lawyer. First off, he was a fictional character on aneponymous TV show – chock full of all the usual lawyer clichés. Second, he was fired from a prestigious law firm and hung up his shingle in a bowling alley in his hometown. Throughout the series…

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