Category: Legal Marketing News
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Make Facebook’s New Advertising Rules Work for You
Category: FindLaw Solutions
The new rules Facebook put in place this past summer have had a big impact on how law firms use it for advertising. But here’s the good news: The changes can actually make your firm’s advertising stronger.
Why Has “Issues Advertising” Become a Big Issue for Law Firms on Facebook?
Category: FindLaw News
This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”
Facebook Has Started Rejecting Law Firm’s Ads. FindLaw’s Research Reveals Why
Category: FindLaw News
Through extensive experimentation and analysis, FindLaw has identified patterns in rejected ads, vulnerable practice areas and ways to work around Facebook’s newer, stricter guidelines.
Two Upcoming Opportunities to Build Your Law Firm’s Online Reputation
Category: Legal Marketing News
A common question that we often hear from attorneys is how to generate more reviews or improve their online reputations. Two great opportunities are right around the corner and now is the time to start planning your course of action to make the most of them.
Three Ways to Celebrate Love Your Lawyer Day
Category: Legal Marketing News
It’s that time of year again! Love Your Lawyer Day is coming Friday, November 2, 2018. Do you have a plan to benefit from it this year? Love Your Lawyer Day was created back in 2001...
How To Avoid Being a Business Development Casualty
Category: Legal Marketing News
Legal leaders think their attorneys are underperforming, and they blame poor business development skills. Here's what you can do to avoid being
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How Law Firms Find Clients in the New Normal
Category: Legal Marketing News
The internet age has made it both harder and easier than ever to reach potential clients. Unfortunately, the new normal is a world where all of your competitors are in the same arena.
Ongoing Performance: Disavowing Bad Links To Attorney Websites
Category: Lawyer Marketing Insights
There’s more to a high-visibility website than a nice layout and good information. To deliver clients, a law firm’s website site needs to keep performing after the initial launch. It needs to stay up-to-date with ever-changing requirements of clients and of search engines. This is no simple task. One of the many regular maintenance processes…
Taking Your Legal Skills Out Of The Office? You’re Not Alone.
Category: Legal Marketing News
Ed Stevens was not your typical lawyer. First off, he was a fictional character on aneponymous TV show – chock full of all the usual lawyer clichés. Second, he was fired from a prestigious law firm and hung up his shingle in a bowling alley in his hometown. Throughout the series…
Fast. Relevant. Easy.
Pick Three.
Category: FindLaw News
Tired of reading about marketing that doesn’t relate to your law firm? Want to spend less time scouring the web for relevant information? Looking to gain an edge on the competition? Maybe you should get to know Legal Marketing Snapshot. This email dispatch from FindLaw was specifically designed as a marketing resource for busy attorneys.…
Understanding Website Traffic (Part 2)
Category: Legal Marketing News
Do you think most of your online visitors find you after searching your firm’s name or by some other phrase such as “truck driver DUI California?” A vital factor in building your search engine optimization (SEO) strategy starts with an understanding of where your traffic and contacts come from. From that foundation…
FindLaw Study: Understanding Website Traffic (Part 1)
Category: Legal Marketing News
If you’re like the growing number of attorneys, your law firm’s website is increasingly becoming the centerpiece of your marketing efforts. Understanding the nature of the traffic your site receives has never been more important. FindLaw recently completed a large-scale study that provides an unprecedented window into law firm website traffic patterns.