Category: Legal Marketing News

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

February 5, 2020 | 4 min read

The five questions prospective clients want answered

By understanding the questions prospective clients are likely to ask and having prepared answers, attorneys can meet their needs and win them over.

October 9, 2019 | 5 min read

Don’t Hesitate to Share the Love on Love Your Lawyer Day

First established in 2001 by Fort Lauderdale business attorney Nader Anise, Love Your Lawyer Day has grown to become a global recognition of law firms’ contributions to their clients and their communities. This year, it falls on November 1. And now is the time to sign up for alerts and early access promotions to win…

November 14, 2018 | 4 min read

Why Has “Issues Advertising” Become a Big Issue for Law Firms on Facebook?

This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”

October 31, 2018 | 5 min read

Facebook Has Started Rejecting Law Firm’s Ads. FindLaw’s Research Reveals Why

Through extensive experimentation and analysis, FindLaw has identified patterns in rejected ads, vulnerable practice areas and ways to work around Facebook’s newer, stricter guidelines.

June 7, 2017 | 3 min read

How To Avoid Being a Business Development Casualty

Legal leaders think their attorneys are underperforming, and they blame poor business development skills. Here's what you can do to avoid being

April 14, 2017 | 2 min read

How Law Firms Find Clients in the New Normal

The internet age has made it both harder and easier than ever to reach potential clients. Unfortunately, the new normal is a world where all of your competitors are in the same arena.

March 24, 2016 | 2 min read

Ongoing Performance: Disavowing Bad Links To Attorney Websites

There’s more to a high-visibility website than a nice layout and good information. To deliver clients, a law firm’s website site needs to keep performing after the initial launch. It needs to stay up-to-date with ever-changing requirements of clients and of search engines. This is no simple task. One of the many regular maintenance processes…

May 5, 2015 | 1 min read

Fast. Relevant. Easy.
Pick Three.

Tired of reading about marketing that doesn’t relate to your law firm? Want to spend less time scouring the web for relevant information? Looking to gain an edge on the competition? Maybe you should get to know Legal Marketing Snapshot. This email dispatch from FindLaw was specifically designed as a marketing resource for busy attorneys.…

November 13, 2014 | 2 min read

Understanding Website Traffic (Part 2)

Do you think most of your online visitors find you after searching your firm’s name or by some other phrase such as “truck driver DUI California?” A vital factor in building your search engine optimization (SEO) strategy starts with an understanding of where your traffic and contacts come from. From that foundation…

October 30, 2014 | 2 min read

FindLaw Study: Understanding Website Traffic (Part 1)

If you’re like the growing number of attorneys, your law firm’s website is increasingly becoming the centerpiece of your marketing efforts. Understanding the nature of the traffic your site receives has never been more important. FindLaw recently completed a large-scale study that provides an unprecedented window into law firm website traffic patterns.

August 1, 2014 | 1 min read

FindLaw and Google Legal Market Trends Infographic

The web is crucial for those seeking legal services. From the devices consumers are using to how they are searching online, this infographic from FindLaw and Google shows how today’s attorney-seekers are behaving.

July 16, 2014 | 1 min read

Podcast: Do Silver Bullets Exist with Digital Marketing?

What’s the newest trick to get law firms to the top of search results? The program that anticipates what Google will do next? The keyword generator that spits out the magic phrases? It’s a trick question. There are no silver bullets when it comes to legal digital marketing. That’s the message that FindLaw…

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