If you haven’t already, resolve to make this a breakthrough year for your law firm’s social media presence. It’s easier than you might think. In fact, some of the most effective resolutions are simply a matter of dedicating time and structure to your current activities. • Develop a consistent social presence

How did your legal marketing go in 2014? Was it the year of the blog? The year you started getting serious about social media? The year nothing really changed at all? Well don’t let 2015 drift by in a haze of good intentions. The world of law firm marketing has changed…

Odds are, you’ve encountered the term integrated marketing before. If it sounded like a buzzword, that’s understandable. But the idea has merit and it’s an important one for small law firms to understand. Thankfully, integrated marketing is aptly named – it’s a unified approach to marketing where multiple tactics work together.

Feel like making a major shift in your law firm marketing philosophy? Over the past year I’ve worked with attorneys across the country on improving their online marketing. I’m convinced that a few outdated ideas and practices are limiting the success of some firms. It’s time for a change. To help you adjust…

In the world of online marketing, aiming to position your firm as the “best DUI/divorce/criminal lawyers in (insert name of city here)” is like showing up at a movie audition with a hundred other actors. You may indeed be the most talented, but against such fierce competition, you’re still a long shot at best.

It’s already underway. People across the country have begun lining up outside of stores waiting for the doorbusting to begin. Whatever your personal opinion on Black Friday, there’s no denying its nationwide influence on retail stores and their promotional strategies. Fortunately for you, law firms aren’t subject to the same market forces. If you’re looking…

A famous scene in the Marx Brothers classic 1935 movie, “A Night at the Opera,” features Groucho reading contract language to Chico: “The party of the first part should be known in this contract as the party of the first part.” Even 80 years ago, poking fun at the verbosity of lawyers was comedy gold.

It takes a lot of phone calls to find a new client. If only a certain percentage of callers turn into clients, that should tell you something about the importance of that ringing phone. So tell us this: Who’s answering your phone? All your marketing efforts are leading up to this moment.

Over the past year, Google has made several significant changes to its authorship program and how it affects search results. What started with a reduction in author images progressed to the complete removal of authors from bylines and other rich snippet features. This finally culminated in the complete discontinuation of authorship features within Google results.

Can’t think of anything interesting to publish on your law firm’s Facebook page? Then it’s time to re-think the type of content your firm is sharing on the world’s largest social network. The good news is that there’s likely an abundance of content ideas readily available that your audience wants

You might call him or her a lead. Or a prospect. Or maybe a contact. In the world of law firm marketing, it’s an individual who has expressed a legal need and a desire to speak with an attorney. Not yet a customer, a lead presents an opportunity to connect with someone…

I’ve noted before that consumers are increasingly turning to their mobile devices — smartphones and tablets — to search for attorneys. Indeed, 31 percent of traffic to law firm websites comes through mobile search. That statistic comes from FindLaw’s latest white paper. The paper also demonstrates that those consumers are increasingly using their handheld…