Category: Lawyer Marketing Insights

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

January 7, 2015 | 2 min read

Social Media Resolutions for Your Law Firm in 2015

If you haven’t already, resolve to make this a breakthrough year for your law firm’s social media presence. It’s easier than you might think. In fact, some of the most effective resolutions are simply a matter of dedicating time and structure to your current activities. • Develop a consistent social presence

December 19, 2014 | 2 min read

3 Law Firm Marketing Changes to Make in 2015

How did your legal marketing go in 2014? Was it the year of the blog? The year you started getting serious about social media? The year nothing really changed at all? Well don’t let 2015 drift by in a haze of good intentions. The world of law firm marketing has changed…

December 11, 2014 | 2 min read

Integrated Marketing: Get It Together or Get Left Behind

Odds are, you’ve encountered the term integrated marketing before. If it sounded like a buzzword, that’s understandable. But the idea has merit and it’s an important one for small law firms to understand. Thankfully, integrated marketing is aptly named – it’s a unified approach to marketing where multiple tactics work together.

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3 Marketing Trends for Firms to Leave Behind in 2014

Feel like making a major shift in your law firm marketing philosophy? Over the past year I’ve worked with attorneys across the country on improving their online marketing. I’m convinced that a few outdated ideas and practices are limiting the success of some firms. It’s time for a change. To help you adjust…

December 5, 2014 | 2 min read

Is Your Marketing Strategy A Long Shot?

In the world of online marketing, aiming to position your firm as the “best DUI/divorce/criminal lawyers in (insert name of city here)” is like showing up at a movie audition with a hundred other actors. You may indeed be the most talented, but against such fierce competition, you’re still a long shot at best.

November 21, 2014 | 2 min read

There Is No Black Friday for Law Firms

It’s already underway. People across the country have begun lining up outside of stores waiting for the doorbusting to begin. Whatever your personal opinion on Black Friday, there’s no denying its nationwide influence on retail stores and their promotional strategies. Fortunately for you, law firms aren’t subject to the same market forces. If you’re looking…

November 12, 2014 | 2 min read

The first thing we do, let’s shred all the thesauruses.

A famous scene in the Marx Brothers classic 1935 movie, “A Night at the Opera,” features Groucho reading contract language to Chico: “The party of the first part should be known in this contract as the party of the first part.” Even 80 years ago, poking fun at the verbosity of lawyers was comedy gold.

November 6, 2014 | 2 min read

Who is Answering Your Firm’s Phone?

It takes a lot of phone calls to find a new client. If only a certain percentage of callers turn into clients, that should tell you something about the importance of that ringing phone. So tell us this: Who’s answering your phone? All your marketing efforts are leading up to this moment.

October 31, 2014 | 2 min read

Google Drops Authorship Code but Authorship Still Matters

Over the past year, Google has made several significant changes to its authorship program and how it affects search results. What started with a reduction in author images progressed to the complete removal of authors from bylines and other rich snippet features. This finally culminated in the complete discontinuation of authorship features within Google results.

October 16, 2014 | 4 min read

Two Ways for Law Firms to Be Interesting on Facebook

Can’t think of anything interesting to publish on your law firm’s Facebook page? Then it’s time to re-think the type of content your firm is sharing on the world’s largest social network. The good news is that there’s likely an abundance of content ideas readily available that your audience wants

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Four Truths about Leads That Attorneys Must Know

You might call him or her a lead. Or a prospect. Or maybe a contact. In the world of law firm marketing, it’s an individual who has expressed a legal need and a desire to speak with an attorney. Not yet a customer, a lead presents an opportunity to connect with someone…

October 9, 2014 | 4 min read

Two Tips to Get Found Locally

I’ve noted before that consumers are increasingly turning to their mobile devices — smartphones and tablets — to search for attorneys. Indeed, 31 percent of traffic to law firm websites comes through mobile search. That statistic comes from FindLaw’s latest white paper. The paper also demonstrates that those consumers are increasingly using their handheld…

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