Category: Lawyer Marketing Insights
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Potential Clients Will Ignore Your Ivy League Education
Your confidence is what has made you a successful attorney. It got you through law school, helped you navigate courtrooms and gave you the momentum to start your own practice. But when it comes to your law firm’s website, that same confidence could be a handicap. In our recent white paper…
Don’t Let Your Firm Be Blinded by Marketing Myths
It’s been barely two decades since attorneys have been allowed to advertise. But in that scant amount of time, thanks to everything from Twitter to Google maps, the art and science of online marketing has grown immensely in its reach and precision. Still, you may be skeptical about the benefits of online marketing efforts…
Shakespeare was right about your law firm’s website
Since Shakespeare first coined the phrase “too much of a good thing,” it has been commonly understood that there is a limit to all good things. You may not realize it, but this concept applies to your law firm’s website as much as it applies to the rest of life.
Is Your Law Firm Website Designed to Fail?
If you’re like most attorneys you’d probably say, “of course not.” But in most cases, that answer would be incorrect. Why? Because more law firm websites don’t address the psychological needs of the legal consumer. The result: Most of these websites generate far less business impact than they could.
Meta Descriptions – Enticing Searchers to Visit Your Site
Have you Googled your law firm recently? Did you notice that the description of your site was a bit different than the last time you checked? There’s a reason for that. That text is called a “meta description,” and it’s something that every major search engine uses. When you see it in search results…
Answering Online Questions: What Attorneys Should Know
Law is a knowledge profession. Your knowledge is why people hire you. And you can use your legal wisdom as a marketing tool — over the Internet. More and more the Web is spawning a number of platforms to connect questioners with answerers. This month it was Jelly, which answers a user’s question by searching…
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