Category: Lawyer Marketing Insights

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

October 9, 2014 | 4 min read

Two Tips to Get Found Locally

I’ve noted before that consumers are increasingly turning to their mobile devices — smartphones and tablets — to search for attorneys. Indeed, 31 percent of traffic to law firm websites comes through mobile search. That statistic comes from FindLaw’s latest white paper. The paper also demonstrates that those consumers are increasingly using their handheld…

October 2, 2014 | 2 min read

The Other Marketing Mistake Attorneys Make Every Day

Last week I covered how small law firms and solos mistakenly try to appear bigger than they really are. But that’s not the only mistake I see when working with these firms. Mistake #2: Trying to be everything to everyone I know many small firms will happily help resolve child custody disputes…

September 26, 2014 | 2 min read

The Marketing Mistake Attorneys Make Every Day

For the past seven years or so, I’ve enjoyed working with attorneys to help grow their firms through effective marketing. I’ve seen some remarkable success stories in that time. However, I’ve also seen certain mistakes repeated time and again. Two in particular come to mind. Both are serious and easy to make.

September 19, 2014 | 2 min read

3 Ways to Satisfy Mobile Attorney-Seekers

As we’ve noted before, more and more consumers are using mobile devices—smartphones and tablets—to search for attorneys. In fact, according to our recently released white paper, 31 percent of traffic to law firm websites comes through mobile search. The white paper also notes that what’s driving much of this traffic…

September 18, 2014 | 2 min read

Adding a Human Touch to Your Law Firm

Show, don’t tell. It’s one of the most basic tenets of good writing, and it’s a relevant concept in law firm marketing as well. Look at it this way, most law firm websites tell you how much they relate to their clients. Somewhere after they’ve outlined how much experience they have…

September 12, 2014 | 2 min read

It’s Not What You Say…It’s What Other People Say

We’ve all heard the saying that it’s not what you say, but what you do that matters. These days, it might be even more accurate to say that it’s what others say about you that matters most – and that can have big implications for how you attract clients. Of course, providing excellent legal service…

September 4, 2014 | 2 min read

Mobile Searches: Your Firm’s Golden Opportunity

As we noted earlier, more and more consumers are using mobile devices — smartphones and tablets — to search for attorneys. In other words, they’re often searching away from their home or office computer. Indeed, according to our new white paper “Are You Ignoring One-Third of Your Firm’s Business Potential?,” 31 percent of traffic…

| 2 min read

Webcast Follow-Up: Your Marketing Questions Answered

We always get plenty of great questions during our webcasts, and last week’s, Eight Common Ways Lawyers Lose Potential Clients Online, was no exception. Here are our responses to the questions we couldn’t get to. Do you recommend listing clients on your website? For consumer-based practices (family, criminal, etc.), I always recommend adding testimonials…

August 28, 2014 | 2 min read

How Humdrum Legal Issues Can Mean New Business

Pop quiz: What are the three most common legal issues faced by consumers? Ask the average television viewer this question and they might guess assault, murder and high stakes insurance fraud. As you know, reality is far more prosaic. In fact, our 2014 U.S. Consumer Legal Needs Survey revealed that…

August 21, 2014 | 2 min read

White Paper: You Can’t Ignore a Third of Your Firm’s Potential

Where will more and more of your new clients come from? Would you believe — the coffee shop just around the corner from your office? All right, it’s not quite that simple. But it’s not far off the mark. Here’s why: more and more consumers are using mobile devices—smartphones and tablets…

August 15, 2014 | 2 min read

Using Color to Get Consumers to Contact You

As a designer, I’m often asked, “What color will get website visitors to contact my firm?” Blue is the color of trust, so it must be the best. Red stands out, so perhaps a red “Contact Us” button will attract leads? The simple answer is there is no best color.

| 2 min read

Website Analytics 102: Using Data to Strengthen Your Website

Unique visits, page views, time on site—keeping watch over all of your website’s performance statistics often feels like a hassle. In reality, these data points are worth your time and can often make the difference between new cases and lost opportunities. You see, when it comes to attracting new business…

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