Category: Lawyer Marketing Insights

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

July 17, 2023 | 3 min read

How to tailor your client personas to reach the ideal client

A short how-to blog about building client personas for law firms.

July 13, 2023 | 4 min read

How the right legal marketing partner can maximize your law firm’s ROI

How partnering with a legal marketing vendor with digital insights can help maximize your marketing ROI for small law firms and solos.

June 22, 2023 | 4 min read

How attorneys can publicize awards and recognition to market themselves

One way to separate yourself from your peers in the eyes of legal consumers is to highlight awards you've won.

June 15, 2023 | 3 min read

SEO basics for lawyers: 3 starting points

The idea behind search engine optimization (SEO) is simple: It’s about being found online. Actually making that happen? Well that’s not so simple. Look at it from the search engine’s perspective. In the old days (say, a decade ago), all a search engine did was deliver links. But “black hat” SEO shops figured out…

June 14, 2023 | 4 min read

The best review a lawyer could ask for

Every attorney wants five-stars. But even a mediocre review can provide value to your law firm's reputation.

June 7, 2023 | 3 min read

Finding your bubble: What attorneys need to do their jobs and be OK

Every attorney is bound to find struggles between their work lives and personal lives. Here are tips to hopefully alleviate those stresses.

May 31, 2023 | 4 min read

Branding tips and positioning tools for solo attorneys

Practical tips to develop a unique brand, attract clients, and stand out from the competition.

May 17, 2023 | 4 min read

Clear and simple billing practices for solo attorneys

Solo attorneys can turn billing into a competitive advantage by avoiding common mistakes and devising a sensible billing strategy.

May 10, 2023 | 4 min read

Why FindLaw? Work with legal marketing consultants powered by Thomson Reuters

3 reasons why working with FindLaw, powered by Thomson Reuters, is the right decision for your legal marketing consulting and services needs.

April 26, 2023 | 4 min read

Key takeaways from the 2023 US Consumer Legal Needs Survey

Four key findings from this year's survey and how small law firms can use this information to develop and grow their business.

April 12, 2023 | 4 min read

Why FindLaw? What it means to be a one-stop-shop lawyer marketing vendor

5 reasons why digital marketing should be a one-stop-shop service for small law firms and solo attorneys.

March 21, 2023 | 3 min read

Promoting your competitive advantage as a solo attorney

Some of the best strategies to help solo attorneys promote their competitive advantage. Follow these recommendations to build a steady stream of clients.

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