Blog Category: Lawyer Marketing Insights

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

September 20, 2017

The Long Game of Lawyer Marketing

The long game of lawyer marketing requires a commitment to your goals and a commitment to your strategy.

September 15, 2017

Five Tech Helpers That Can Make An Attorney’s Life Easier

Need a little help managing your small law firm? Check out these free (or at least cheap) technology options to help keep your law practice running smoothly.

September 13, 2017

Why Small Law Firms Need to Think More Like Angie’s List and Less Like Amazon

There's a difference between selling products and delivering services. For a lesson in marketing legal services, take a look at the businesses traditionally found on Angie's List.

September 8, 2017

Law Firms Need to Diversify Their Online Marketing Strategy

Websites are essential, but they're only part of an online marketing strategy. Online legal marketing requires a diversified approach across several elements.

August 30, 2017

The Value Of Specificity: What Social Media Advertising Offers That No Other Medium Can

The specificity offered by Facebook and social media presents an unprecedented opportunity for law firms to target their message to the exact audience they want.

August 25, 2017

How May I Help You? Phone Etiquette for the Modern Attorney

The way attorneys interact with people on the phone is very important to the health of your law firm.

August 23, 2017

What Does Your Law Firm’s Marketing Funnel Look Like?

Marketers everywhere talk about funnels and pipelines. Attorneys can benefit from applying a similar framework when promoting their law firms to prospective clients.

August 18, 2017

The Internet is Moving the Goalposts for Everyone (Including Lawyers)

What can law firms learn from ESPN's layoffs? For one thing, no industry is insulated from the internet. Not sports, and not law firms.

August 16, 2017

The Best Review A Lawyer Could Ask For

Every attorney wants five-stars. But even a mediocre review can provide value to your law firm's reputation.

August 11, 2017

The Factors That Can Affect Mobile Website Speed (And What Attorneys Can Control)

The speed of your mobile website is affected by many factors. It pays to know which ones you can control.

August 4, 2017

Duplicate Content: Not Your Father’s Plagiarism

Duplicate content is not plagiarism as you might think of it because Google’s focus is on providing relevant answers to users’ search queries.

August 2, 2017

The 5 Factors of a Fast Mobile Website

Learn the factors that affect mobile website speed—and how you can keep them from slowing you down.

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