Blog Category: Lawyer Marketing Insights

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

June 27, 2014 | 2 min read

Being the leader is tough. We wouldn’t have it any other way.

Every so often, I read a blog post, tweet, or email from a competitor who has set their sights on FindLaw. What I read is usually speculative and nearly always incomplete. These attacks are usually an attempt to gain business at FindLaw’s expense, but I guess that’s the nature of being a market leader.

June 25, 2014 | 2 min read

What the McRib can Teach You about Marketing Your Law Firm

Why should you update your law firm’s website based on how McDonald’s sells McRib sandwiches? Two words: scarcity sells. The McRib has achieved worldwide fame because it’s only available for a few weeks out of the year. Savvy marketers will tell you that limited availability not only creates a perception of greater value…

June 19, 2014 | 2 min read

What Not to Do With the Headline on Your Firm’s Site

Call it a title or slogan or headline. Whatever the term, the headline on the home page your law firm’s website is the most important piece of content you have to get a potential client engaged in what you have to say. There is no more prominently featured real estate on your site…

| 2 min read

Strategies for Marketing Your Law Firm to the DIY Crowd

A recent survey of legal consumers revealed that over half (55%) of respondents contacted a legal professional for assistance. While “over half” sounds good, there is still a large percentage who chose another path. As you look at their decisions, think about the opportunity for growth these individuals represent: • 20% handled the situation on…

June 13, 2014 | 2 min read

Less is More: 4 Tips to Attract Clients by Simplifying Their Choices

If your law firm’s website offers too many choices, chances are good that potential clients will make the one choice you don’t want them to make: going elsewhere. It may sound counterintuitive, but offering people too many options can confuse them and lead to them making no decision at all.

June 11, 2014 | 2 min read

Did Your Headshot “Disappear” on Google?

July 10, 2014 Update: Google has now removed all author photos from search results. We write about what it means for attorneys here. Every so often, you Google yourself. Not out of narcissism but because all smart attorneys should do it from time to time to see how they show up in search results.

June 6, 2014 | 2 min read

Your Law Firm’s Website and a Client’s Fear of Loss

Most law firm websites are designed to emphasize the status of the people who, in their view, are the most important to the firm’s success. No, not their potential clients, but their own attorneys. This shortsighted focus can be a major contributor to the website’s poor conversion rate. In marketing terms…

| 2 min read

Webcast Follow-Up: Your Marketing Questions Answered

There’s no shortage of good questions when it comes to making marketing work for your law firm. That was the case last week during our webcast, How to Gain Exposure for Your Firm in a Crowded Marketplace. Attorney Lauren Clark joined me, and we covered a lot of your questions…

May 28, 2014 | 2 min read

Don’t Confuse Potential Clients with an Inconsistent Brand

As you market your law firm across all the various platforms available in today’srapidly shifting marketplace, keep one crucial word in mind: consistency. Whether your firm specializes in criminal or family law, the proliferation of Internet-based marketing tools and tactics presents a great opportunity to expand and solidify your customer base…

| 2 min read

Meet the Super Lawyers 2013 Pro Bono Award Recipients

Super Lawyers is proud to announce the recipients of the 2013 Super Lawyers Pro Bono Awards. The annual awards honor those who represent poor and exploited clients — and do so without fee. “We are honored to recognize the recipients of this year’s Super Lawyers Pro Bono Awards for their outstanding pro bono legal efforts,”…

May 22, 2014 | 2 min read

Congrats on the Legal Award! Now What?

Congratulations! You’ve won a prestigious industry award. Maybe you’ve received a recognition from Super Lawyers or picked up a national accolade in your specialty. You’re basking in the glow of what you’ve achieved. But once you’re done doing that, ask yourself: What am I going to do with it? In fact, you can, and should…

May 16, 2014 | 2 min read

Four Ways to Put Your Firm’s Best Face on Facebook

So you’ve made the effort to plunge your law firm into social media and started a Facebook business page. Now comes the hard part – posting and making it work. Social media can help you reach new clients and extend your influence in your community in powerful ways. Of all platforms, Facebook is the most…

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