Blog Category: Lawyer Marketing Insights

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

June 6, 2014

Your Law Firm’s Website and a Client’s Fear of Loss

Most law firm websites are designed to emphasize the status of the people who, in their view, are the most important to the firm’s success. No, not their potential clients, but their own attorneys. This shortsighted focus can be a major contributor to the website’s poor conversion rate. In marketing terms…

Webcast Follow-Up: Your Marketing Questions Answered

There’s no shortage of good questions when it comes to making marketing work for your law firm. That was the case last week during our webcast, How to Gain Exposure for Your Firm in a Crowded Marketplace. Attorney Lauren Clark joined me, and we covered a lot of your questions…

May 28, 2014

Don’t Confuse Potential Clients with an Inconsistent Brand

As you market your law firm across all the various platforms available in today’srapidly shifting marketplace, keep one crucial word in mind: consistency. Whether your firm specializes in criminal or family law, the proliferation of Internet-based marketing tools and tactics presents a great opportunity to expand and solidify your customer base…

Meet the Super Lawyers 2013 Pro Bono Award Recipients

Super Lawyers is proud to announce the recipients of the 2013 Super Lawyers Pro Bono Awards. The annual awards honor those who represent poor and exploited clients — and do so without fee. “We are honored to recognize the recipients of this year’s Super Lawyers Pro Bono Awards for their outstanding pro bono legal efforts,”…

May 22, 2014

Congrats on the Legal Award! Now What?

Congratulations! You’ve won a prestigious industry award. Maybe you’ve received a recognition from Super Lawyers or picked up a national accolade in your specialty. You’re basking in the glow of what you’ve achieved. But once you’re done doing that, ask yourself: What am I going to do with it? In fact, you can, and should…

May 16, 2014

Four Ways to Put Your Firm’s Best Face on Facebook

So you’ve made the effort to plunge your law firm into social media and started a Facebook business page. Now comes the hard part – posting and making it work. Social media can help you reach new clients and extend your influence in your community in powerful ways. Of all platforms, Facebook is the most…

Does Your Law Firm’s Website Pass the 5-Second Test?

In reality, five seconds is an eternity. Think back to the last time you met someone for the first time. How long did it take for you to form an opinion? It’s probably shorter than you think. A Princeton University study found that people made judgments after looking at the faces of other people…

May 2, 2014

Four Tips for Reinvigorating Your Law Firm’s Social Media

Ladies and gentlemen of the legal profession, we need to talk about your law firm’s social media activity. Maybe your Facebook posts and tweets have gotten a little stale and repetitive. Maybe you haven’t posted anything for a while. Or when you do post, it’s about things you’ve seen elsewhere…

The Unexpected Impact of Display Ads on Search

Attorneys demand evidence and facts to make decisions and so do digital marketers. For the latter, one of the most attractive aspects of online advertising is that it can be measured. We can review impressions, clicks, ROI and others to determine which of our advertising tactics is performing best. Basing our analysis on the numbers…

April 24, 2014

Telling Your Law Firm’s Story on a 3×5 Index Card

Think of your law firm’s website as a standard 8.5×11 piece of copy paper. You have plenty of space to share what your firm is all about – maybe a nice headshot, list of practice areas, accomplishments, etc. Now let’s say you had to fit it all on a 3×5 index card

April 21, 2014

Three Methods for Moving Into Mobile

Smartphones and tablets have revolutionized and continue to revolutionize how we live and work. Indeed, chances are excellent that you have such a gizmo yourself, perhaps more than one. You might even be reading this on your own mobile device right now. These devices are becoming the technology of choice for more and more people…

April 18, 2014

TV and Your Website: Blending the Old and the New

Online marketing is an undeniably effective way to connect with new clients. A well-designed website, along with social media presences and regular blog posts, can help your firm get found. That’s particularly true in a time when more and more people are using the Internet to find and research potential attorneys.

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