Category: Lawyer Marketing Insights

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

August 10, 2021 | 3 min read

Should you smile on your firm’s website?

To attract clients, law firms should include photos on their website. Smiling in these photos can help attorneys appear more approachable and genuine.

August 4, 2021 | 3 min read

Looking to reach new clients? One smaller firm’s pandemic success story

Along with FindLaw.com, Abogado.com has helped SSS&J both grow its Hispanic practice and gain new business across the entire state of New Jersey.

July 28, 2021 | 4 min read

5 degrees you don’t need: Findlaw covers what they didn’t teach you in law school

They didn't teach you the finer points of digital marketing in law school. But FindLaw can help you find success online without earning another degree.

July 19, 2021 | 3 min read

Overcoming 5 law firm marketing myths

You've heard it time and time again: you need to invest in law firm marketing. But where do you start? Here are five myths to overcome and start marketing.

July 13, 2021 | 3 min read

How to stay on top of legal marketing trends

Use back-end SEO, paid advertising, and local SEO strategies to keep up with search engine changes. Is your law firm's website up to date?

July 6, 2021 | 3 min read

You can’t go at it alone: Building business development allies within your firm

There are five ways to encourage business development participation and buy-in from the attorneys at your firm.

June 29, 2021 | 4 min read

Getting to the bottom of Hispanic clients’ unique legal needs (part 2)

Lawyers must be aware of reasons for Hispanic clients' preferences in order to refine their approach.

June 22, 2021 | 4 min read

Getting to the bottom of Hispanic clients’ unique legal needs (part 1)

Small law firms have need to understand the reasons for Hispanic clients' needs and preferences, so that they can approach them with empathy and respect.

June 15, 2021 | 4 min read

How attorneys can use awards to market themselves

One way to separate yourself from your peers in the eyes of legal consumers is to highlight awards you've won.

June 8, 2021 | 4 min read

How to set up your law firm’s Google My Business page

By properly optimizing your law firm's GMB page, you can ensure that clients can find you when they need your services most.

June 1, 2021 | 3 min read

How the legal needs of small businesses change over time

Small law firms that serve small businesses can anticipate what legal issues may be approaching by learning about the five stages of the business lifecycle.

May 25, 2021 | 4 min read

3 reasons your firm needs a legal SEO and advertising manager

You know your law firm needs a website. But if you want clients to be able to find it online, you also need someone who knows legal SEO.

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