Category: Lawyer Marketing Insights

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

August 5, 2020 | 1 min read

Making sure your solo firm’s marketing sings in harmony

Learn how integrated digital marketing can improve your law firm’s online presence to better reach potential clients.

July 29, 2020 | 1 min read

Show don’t tell: Using KPIs to evaluate your marketing strategy

When it comes to evaluating the success of your marketing strategy, KPIs allow you to quickly determine if your marketing was worth the cost.

July 22, 2020 | 1 min read

What’s your referral strategy?

Referrals can be a cost-effective way to get business in the door. But you need a strong strategy to ensure you are doing it the right way.

July 15, 2020 | 1 min read

How to be the trusted resource prospective clients want to hire

Every legal consumer is looking for a lawyer they can trust, not just an expert. Learn how to be the trusted resource prospective clients want to hire.

July 8, 2020 | 1 min read

Why Google loves Q&As and why that’s good for your firm

To meet prospective clients’ needs and get the attention of search engines, displaying content in a simple question and answer or FAQs format can be very effective.

July 1, 2020 | 3 min read

Law Firm Website Design Must-Haves

Your firm's website needs to accomplish a lot. Take time to audit and evaluate your site and make necessary updates and changes.

June 23, 2020 | 4 min read

Positioning your firm to meet the challenge

In the coming months, legal consumers who are facing new challenges are going to need your knowledge, advice, and help. Take steps today to ensure that your firm is well-positioned to rise to the challenge.

June 16, 2020 | 3 min read

Practice area shifts to meet clients’ needs

Practice areas that are ancillary to your firm’s primary focus may surge in the coming months. How can you prepare to meet the needs of these legal consumers?

June 3, 2020 | 3 min read

Driving the success of your firm’s website, through the power of empathy

During this pandemic, it's crucial to have a customer-centric website that communicates empathy for the legal situations your potential clients are facing.

May 29, 2020 | 3 min read

Finding your bubble: What attorneys need to do their jobs and be ok

Given current circumstances, even the most even-keeled attorney may be struggling. Here are tips to hopefully help make this time less stressful.

May 20, 2020 | 4 min read

Becoming a virtual virtuoso: Tips for attorneys on how to conduct video consultations

Virtual consultations provide a safe, easy, and cost-effective way to see, communicate, and connect with current and prospective clients. See tips for how to build and maintain rapport while servicing clients virtually.

May 14, 2020 | 4 min read

Digital marketing tools for law firms: Getting off on the right foot

See answers to questions posed during our recent webcast, Making The Most Of It: Optimizing Your Firm’s Digital Marketing In Uncertain Times. Get tips on how small law firms can maintain relevancy and visibility and get the most out of their digital marketing efforts and investments.

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