Category: Lawyer Marketing Insights

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

July 19, 2021 | 3 min read

Overcoming 5 law firm marketing myths

You've heard it time and time again: you need to invest in law firm marketing. But where do you start? Here are five myths to overcome and start marketing.

July 13, 2021 | 3 min read

How to stay on top of legal marketing trends

Use back-end SEO, paid advertising, and local SEO strategies to keep up with search engine changes. Is your law firm's website up to date?

July 6, 2021 | 3 min read

You can’t go at it alone: Building business development allies within your firm

There are five ways to encourage business development participation and buy-in from the attorneys at your firm.

June 29, 2021 | 4 min read

Getting to the bottom of Hispanic clients’ unique legal needs (part 2)

Lawyers must be aware of reasons for Hispanic clients' preferences in order to refine their approach.

June 22, 2021 | 4 min read

Getting to the bottom of Hispanic clients’ unique legal needs (part 1)

Small law firms have need to understand the reasons for Hispanic clients' needs and preferences, so that they can approach them with empathy and respect.

June 15, 2021 | 4 min read

How attorneys can use awards to market themselves

One way to separate yourself from your peers in the eyes of legal consumers is to highlight awards you've won.

June 8, 2021 | 4 min read

How to set up your law firm’s Google My Business page

By properly optimizing your law firm's GMB page, you can ensure that clients can find you when they need your services most.

June 1, 2021 | 3 min read

How the legal needs of small businesses change over time

Small law firms that serve small businesses can anticipate what legal issues may be approaching by learning about the five stages of the business lifecycle.

May 25, 2021 | 4 min read

3 reasons your firm needs a legal SEO and advertising manager

You know your law firm needs a website. But if you want clients to be able to find it online, you also need someone who knows legal SEO.

May 19, 2021 | 3 min read

Serving small businesses: A deep well of opportunities

Small business owners have an endless supply of legal needs that small law firms can meet.

May 11, 2021 | 3 min read

Trust signals: A sign of a solid legal hiring decision

Generally speaking, a trust signal is an indication that the online information a consumer is viewing is reliable and accurate.

May 3, 2021 | 3 min read

The 2021 Consumer Legal Needs Survey: What Attorneys Need to Know, Part II

The results of this recent survey offer insightful information for law firms on how potential clients behave online and what they look for in attorneys.

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