Category: Lawyer Marketing Insights

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

March 25, 2020 | 3 min read

Five Ways to Meet Clients’ Needs When You Can’t Meet Face To Face

In the midst of COVID-19, as an attorney, how can you ensure you’re meeting your clients’ needs right now? Five ways to help you and your clients navigate this challenging time.

March 20, 2020 | 4 min read

Why Website Accessibility Should Matter to Your Law Firm

Courts are moving toward the position that reasonable steps must be taken to ensure that all people are equally able to use the internet. Is your website ADA-compliant?

March 17, 2020 | 3 min read

The very real benefits of a virtual legal office

During these unprecedented times, attorneys need flexibility and may need to work remotely. Discover the benefits of working virtually.

March 12, 2020 | 3 min read

Balancing act: Mastering the business and practice of law

Is it possible for small law firms and solo attorneys to find and maintain balance while practicing law and running a business?

March 4, 2020 | 4 min read

Appealing to the next generation of clients

To future-proof your law firm, you must develop a strategy to market and appeal to younger consumers. Here are three tips to help you get started.

February 27, 2020 | 5 min read

Three Things Your Solo or Small Law Firm Needs to Know About Legal Consumers

As legal consumers continue to become savvier and change how they research and respond to legal issues, your firm needs to tailor and adjust your marketing tactics. Learn how.

February 19, 2020 | 3 min read

The Multi-Faceted Internet Journey of Spanish-Speaking Consumers

To be successful in reaching Spanish-speaking consumers online, a law firm’s marketing plan must be holistic and comprehensive. Learn more about how Spanish-speaking consumers behave online.

February 13, 2020 | 4 min read

Overcoming the Language Barrier: Three Reasons Why You Don’t Need to Speak Spanish to Appeal to Spanish-Speaking Consumers

How is your law firm connecting with Spanish-speaking prospective clients? Don't let the fact that you aren't fluent in Spanish hold you back.

January 29, 2020 | 3 min read

How market research can benefit your law firm

If your firm isn’t enjoying the level of success you know it could or should, you probably don’t know enough about your target market.

January 24, 2020 | 4 min read

How healthy is your law firm’s brand?

Do you know if your current law firm brand is strong? Discover three simple ways to assess the overall health and success of your law firm’s current brand strategy.

January 15, 2020 | 4 min read

Planning to expand your legal offerings? The importance of protecting your law firm’s brand.

If you make the decision to expand your brand to include a new area of law, you should have a clear and compelling message that speaks to why you’re the right attorney to hire, and that message needs to be part of a comprehensive marketing plan.

January 8, 2020 | 3 min read

Making Legal Directories Part of Your Law Firm’s Marketing Mix

Once you’ve decided which directory (or directories) makes the most sense to you, it should not require ongoing time and energy from you beyond making sure your listing or listings stay accurate. It’s one of the very few aspects of marketing your law firm that can be “set it and forget it.”

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