Category: In The News

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

August 21, 2015 | 2 min read

Did Google Just Put Local Results on a Diet?

Over the last several months, my colleagues and I have watched Google Local and Google Maps undergo several consistent, minor changes. None of these changes has been earth shattering for law firms, but each one seems to be a small step toward a much larger and possibly drastic change in how local search is conducted.

July 8, 2015 | 2 min read

What’s Mobile Traffic to Your Law Firm’s Website Like?

Well, it’s been over two months since the big mobile-friendly algorithm update and the Internet has not been subjected to a total upheaval. In fact, the changes put into place this past April have resulted in subtle shifts rather than seismic rattles. Whether your law firm had to scramble to be ready in April…

April 20, 2015 | 1 min read

Google’s Great Big Mobile-Friendly Day

It’s finally here. Google’s long-awaited update is scheduled to arrive today. And with it, mobile friendliness transforms from a commonly held best practice to a core tenet of website design. We’ve known this change was coming since earlier this year, and FindLaw’s own research has illustrated the scope of mobile web use…

April 14, 2015 | 2 min read

Death and Taxes (and Changes in the Legal Marketplace)

It’s tax day here in the U.S. and as the saying goes, two things are certain: death and taxes. Well for small law firms, it’s time to add a third item to the list: changes in the legal marketplace. You see, in the last six years, the market for legal services has undergone fundamental –…

March 4, 2015 | 4 min read

It’s Official: Mobile-Friendliness Matters to Google

When your brand name becomes a verb, you know you’ve made it. There’s no debating the dominant role Google plays in the online search industry. Their size and influence controls the fates of websites the world over. Simply put, what Google says often goes. So when the biggest name in search gives the world…

February 18, 2015 | 2 min read

Facebook Just Gave Your Firm Something to Talk About

If you’re an attorney who provides estate-planning services, you probably took note of last week’s announcement from Facebook. The social media giant released an update on February 12th that allowed its users to bequeath their account access to a loved one in the event of their death. It’s a great common sense step…

January 27, 2015 | 2 min read

Law Firm Snowed In? Blog About It!

As you may have heard, the eastern half of the U.S. is currently getting slammed, hammered, buried, inundated and pounded with a massive snowstorm. While personal safety is obviously priority one, some of you might be left wondering what to do with yourselves while away from the office. As it happens…

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