Category: In The News

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

October 28, 2016 | 2 min read

Take Advantage of Goodwill on Love Your Lawyer Day

November Fourth is officially “Love Your Lawyer” day, a chance not only for your clients and colleagues to appreciate your profession, but a time for you to engender goodwill in the community.

July 8, 2016 | 2 min read

Don’t believe the hype. Facebook isn’t changing everything.

Recently, Facebook announced that it is going to prioritize stories from people you actually know in your newsfeed, rather than showing you more promotional or news-related content. So what does this mean? Facebook is continuing its trend toward requiring businesses and news publications to pay for visibility with users.

April 6, 2016 | 3 min read

Two Lessons in Branding from The Masters Itself

It’s the first week in April. If you’re like me, you know that means it’s time for the Masters Tournament. Now, you’d be hard pressed to find anyone willing to call the Masters a scrappy event. But this tournament’s grand name and carefully sculpted brand image belies some humble roots…..

December 22, 2015 | 2 min read

Will Facebook Reviews Gain Relevance in 2016?

Here’s a little food for thought as you head into the end of the year: What if Facebook decided to take on Yelp and Google? Right now, Google and services like Yelp “own” the online review space across the U.S. More specifically for attorneys, lawyer directories serve a valuable role in the evaluation…

November 23, 2015 | 2 min read

What Lawyers Can Learn From Black Friday 2015

One year ago, we pointed out that attorneys can be thankful that their business isn’t tied to a frenzy of slashed prices and year-end drama. Instead, we explored how attorneys can build their own buzz in any season. These lessons ring true, but let’s take an updated look at the strategies outlined in that article:

October 2, 2015 | 2 min read

With .law, Prudence Triumphs Over Panic

Recently, the .law domain launch has dominated this blog and created quite a stir among the online legal marketing community. Every firm and every marketing agency has a position on this opportunity. Understandably, those positions are often a bit self-serving. From our perspective, FindLaw didn’t create this market, but we will do our best…

October 1, 2015 | 2 min read

Making The Case For A .Law Address

In a previous post, I explained what exactly a .law domain is, and discussed the gold rush economics that often accompany new domain releases such as this. But the bigger question for attorneys is, should I make the move to .law? The answer depends on your goals. Your best offense is a good defense.

September 25, 2015 | 2 min read

What Will Facebook’s “Dislike” Option Mean For Law Firms?

For years, Facebook users have complained about Facebook’s limited options to interact with posts. After all, none of us feel comfortable “liking” posts about tragedies or difficult situations in our friends’ lives. Last week, Facebook’s CEO revealed that the social media giant has been listening, and that they’ll be unveiling…

September 18, 2015 | 2 min read

Understanding The New .law Domain

If you’ve ever downloaded tax forms from www.irs.gov or visited a university’s website like www.harvard.edu, you’ve visited a separate top-level domain. And if you’ve been reading up on legal industry news lately, there’s a good chance you’ve heard about the new .law domain. But what exactly is a domain and why should you care?

September 16, 2015 | 3 min read

The Most Expensive Mistakes in PPC – Part 2

Last week, I introduced two of the most expensive mistakes in PPC, leaving off with targeting “expensive” keywords that aren’t even likely to bear fruit. But while some PPC advertisers aim too high with their keyword goals, the opposite can be just as problematic. Mistake #3: Setting your sights on being mediocre (or worse)…

September 11, 2015 | 4 min read

The Most Expensive PPC Mistakes Law Firms Make – Part 1

In the 15 years since Google launched their proprietary pay-per-click (PPC) management platform, Google AdWords, it has become a favorite pastime of many a digital marketing company to compile lists of the “most expensive” keywords on Google. A simple Google search yields dozens of them. When taken at face value…

August 26, 2015 | 2 min read

Send Your Law Firm Back to School

As your law firm faces the end of summer, your next client could be facing their first run-in with the law. More than 20 million students are expected to attend colleges and universities in the U.S. in the next few weeks……

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