Blog Category: In The News

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

June 27, 2018 | 3 min read

How Google’s Mobile Indexing Affects your Law Firm’s Marketing

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Want your website to be found? Then you need to understand Google's position on mobile websites indexing.

May 30, 2018 | 3 min read

How You and Your Law Firm Can Adapt to Voice Search

Let's take a look at some more tips and tricks for your law firm to adapt its digital marketing to voice search and voice-enabled devices.

November 17, 2017 | 3 min read

Tips For Driving Holiday Traffic To Your Law Firm

Even during a slow holiday season, law firms can take steps to drive traffic amidst the noise of doorbuster sales.

November 1, 2017 | 4 min read

Want More Love From Your Clients? Focus On Benefits, Not Features.

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How do lawyers build positive feelings between attorneys and prospects? They start by selling their law firms based on benefits rather than features.

October 27, 2017 | 3 min read

Three Ways to Celebrate Love Your Lawyer Day

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Love Your Lawyer Day is November 3, 2017. It's a great opportunity for law firms to enhance their reputation among the communities they serve. Here are some tips for making the most of the day.

October 11, 2017 | 4 min read

On Law Firms, Google Chrome and HTTPS

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Google is making a change to how Chrome handles unsecure websites. Find out what HTTPS means, and what it means for your law firm.

May 3, 2017 | 2 min read

Survey Says: Look Closer When It Comes To Social

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A recent survey suggests lawyers use social media. but don't have high hopes for it. Here's why attorneys ought to be a little more optimistic.

March 10, 2017 | 2 min read

Law Firm Marketing: What’s Luck Got To Do With It?

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A firm that incorporates at least four elements into its marketing won’t need the luck of the Irish on it – it will do just fine on its own.

October 31, 2016 | 1 min read

Case Study: A Tale of Haunting Assumptions

Category: In The News
It's a common misconception that computers spook senior citizens. But when you’re a lawyer specializing in social security and disability benefits, opting out of online marketing means ignoring over half of your potential clients.

October 28, 2016 | 2 min read

Take Advantage of Goodwill on Love Your Lawyer Day

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November Fourth is officially “Love Your Lawyer” day, a chance not only for your clients and colleagues to appreciate your profession, but a time for you to engender goodwill in the community.

July 8, 2016 | 2 min read

Don’t believe the hype. Facebook isn’t changing everything.

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Recently, Facebook announced that it is going to prioritize stories from people you actually know in your newsfeed, rather than showing you more promotional or news-related content. So what does this mean? Facebook is continuing its trend toward requiring businesses and news publications to pay for visibility with users.

April 6, 2016 | 3 min read

Two Lessons in Branding from The Masters Itself

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It’s the first week in April. If you’re like me, you know that means it’s time for the Masters Tournament. Now, you’d be hard pressed to find anyone willing to call the Masters a scrappy event. But this tournament’s grand name and carefully sculpted brand image belies some humble roots…..

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