Category: In The News

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

November 14, 2018 | 4 min read

Why Has “Issues Advertising” Become a Big Issue for Law Firms on Facebook?

This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”

August 29, 2018 | 4 min read

Preparing Your Law Firm for the Next Social Media Platform

The social media landscape is slowly shifting, and the next big opportunity for law firms may be here already.

June 27, 2018 | 3 min read

How Google’s Mobile Indexing Affects your Law Firm’s Marketing

Want your website to be found? Then you need to understand Google's position on mobile websites indexing.

May 30, 2018 | 3 min read

How You and Your Law Firm Can Adapt to Voice Search

Let's take a look at some more tips and tricks for your law firm to adapt its digital marketing to voice search and voice-enabled devices.

November 17, 2017 | 3 min read

Tips For Driving Holiday Traffic To Your Law Firm

Even during a slow holiday season, law firms can take steps to drive traffic amidst the noise of doorbuster sales.

November 1, 2017 | 4 min read

Want More Love From Your Clients? Focus On Benefits, Not Features.

How do lawyers build positive feelings between attorneys and prospects? They start by selling their law firms based on benefits rather than features.

October 11, 2017 | 4 min read

On Law Firms, Google Chrome and HTTPS

Google is making a change to how Chrome handles unsecure websites. Find out what HTTPS means, and what it means for your law firm.

May 3, 2017 | 2 min read

Survey Says: Look Closer When It Comes To Social

A recent survey suggests lawyers use social media. but don't have high hopes for it. Here's why attorneys ought to be a little more optimistic.

March 10, 2017 | 4 min read

Law Firm Marketing: What’s Luck Got To Do With It?

A firm that incorporates at least four elements into its marketing won’t need the luck of the Irish on it – it will do just fine on its own.

October 31, 2016 | 1 min read

Case Study: A Tale of Haunting Assumptions

It's a common misconception that computers spook senior citizens. But when you’re a lawyer specializing in social security and disability benefits, opting out of online marketing means ignoring over half of your potential clients.

October 28, 2016 | 2 min read

Take Advantage of Goodwill on Love Your Lawyer Day

November Fourth is officially “Love Your Lawyer” day, a chance not only for your clients and colleagues to appreciate your profession, but a time for you to engender goodwill in the community.

April 6, 2016 | 3 min read

Two Lessons in Branding from The Masters Itself

It’s the first week in April. If you’re like me, you know that means it’s time for the Masters Tournament. Now, you’d be hard pressed to find anyone willing to call the Masters a scrappy event. But this tournament’s grand name and carefully sculpted brand image belies some humble roots…..

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