Blog Category: In The News

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

November 14, 2018 | 4 min read

Why Has “Issues Advertising” Become a Big Issue for Law Firms on Facebook?

Category: FindLaw News
This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”

August 29, 2018 | 4 min read

Preparing Your Law Firm for the Next Social Media Platform

Category: In The News
The social media landscape is slowly shifting, and the next big opportunity for law firms may be here already.

June 27, 2018 | 3 min read

How Google’s Mobile Indexing Affects your Law Firm’s Marketing

Category:
Want your website to be found? Then you need to understand Google's position on mobile websites indexing.

May 30, 2018 | 3 min read

How You and Your Law Firm Can Adapt to Voice Search

Let's take a look at some more tips and tricks for your law firm to adapt its digital marketing to voice search and voice-enabled devices.

November 17, 2017 | 3 min read

Tips For Driving Holiday Traffic To Your Law Firm

Even during a slow holiday season, law firms can take steps to drive traffic amidst the noise of doorbuster sales.

November 1, 2017 | 4 min read

Want More Love From Your Clients? Focus On Benefits, Not Features.

Category:
How do lawyers build positive feelings between attorneys and prospects? They start by selling their law firms based on benefits rather than features.

October 27, 2017 | 3 min read

Three Ways to Celebrate Love Your Lawyer Day

Category:
Love Your Lawyer Day is November 3, 2017. It's a great opportunity for law firms to enhance their reputation among the communities they serve. Here are some tips for making the most of the day.

October 11, 2017 | 4 min read

On Law Firms, Google Chrome and HTTPS

Category:
Google is making a change to how Chrome handles unsecure websites. Find out what HTTPS means, and what it means for your law firm.

May 3, 2017 | 2 min read

Survey Says: Look Closer When It Comes To Social

Category:
A recent survey suggests lawyers use social media. but don't have high hopes for it. Here's why attorneys ought to be a little more optimistic.

March 10, 2017 | 2 min read

Law Firm Marketing: What’s Luck Got To Do With It?

Category:
A firm that incorporates at least four elements into its marketing won’t need the luck of the Irish on it – it will do just fine on its own.

October 31, 2016 | 1 min read

Case Study: A Tale of Haunting Assumptions

Category: In The News
It's a common misconception that computers spook senior citizens. But when you’re a lawyer specializing in social security and disability benefits, opting out of online marketing means ignoring over half of your potential clients.

October 28, 2016 | 2 min read

Take Advantage of Goodwill on Love Your Lawyer Day

Category:
November Fourth is officially “Love Your Lawyer” day, a chance not only for your clients and colleagues to appreciate your profession, but a time for you to engender goodwill in the community.

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