Blog Category: In The News

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

November 17, 2017

Tips For Driving Holiday Traffic To Your Law Firm

Even during a slow holiday season, law firms can take steps to drive traffic amidst the noise of doorbuster sales.

November 1, 2017

Want More Love From Your Clients? Focus On Benefits, Not Features.

How do lawyers build positive feelings between attorneys and prospects? They start by selling their law firms based on benefits rather than features.

October 27, 2017

Three Ways to Celebrate Love Your Lawyer Day

Love Your Lawyer Day is November 3, 2017. It's a great opportunity for law firms to enhance their reputation among the communities they serve. Here are some tips for making the most of the day.

October 11, 2017

On Law Firms, Google Chrome and HTTPS

Google is making a change to how Chrome handles unsecure websites. Find out what HTTPS means, and what it means for your law firm.

May 3, 2017

Survey Says: Look Closer When It Comes To Social

A recent survey suggests lawyers use social media. but don't have high hopes for it. Here's why attorneys ought to be a little more optimistic.

March 10, 2017

Law Firm Marketing: What’s Luck Got To Do With It?

A firm that incorporates at least four elements into its marketing won’t need the luck of the Irish on it – it will do just fine on its own.

October 31, 2016

Case Study: A Tale of Haunting Assumptions

Category: In The News
It's a common misconception that computers spook senior citizens. But when you’re a lawyer specializing in social security and disability benefits, opting out of online marketing means ignoring over half of your potential clients.

October 28, 2016

Take Advantage of Goodwill on Love Your Lawyer Day

November Fourth is officially “Love Your Lawyer” day, a chance not only for your clients and colleagues to appreciate your profession, but a time for you to engender goodwill in the community.

July 8, 2016

Don’t believe the hype. Facebook isn’t changing everything.

Recently, Facebook announced that it is going to prioritize stories from people you actually know in your newsfeed, rather than showing you more promotional or news-related content. So what does this mean? Facebook is continuing its trend toward requiring businesses and news publications to pay for visibility with users.

April 6, 2016

Two Lessons in Branding from The Masters Itself

It’s the first week in April. If you’re like me, you know that means it’s time for the Masters Tournament. Now, you’d be hard pressed to find anyone willing to call the Masters a scrappy event. But this tournament’s grand name and carefully sculpted brand image belies some humble roots…..

December 22, 2015

Will Facebook Reviews Gain Relevance in 2016?

Here’s a little food for thought as you head into the end of the year: What if Facebook decided to take on Yelp and Google? Right now, Google and services like Yelp “own” the online review space across the U.S. More specifically for attorneys, lawyer directories serve a valuable role in the evaluation…

November 23, 2015

What Lawyers Can Learn From Black Friday 2015

Category: In The News
One year ago, we pointed out that attorneys can be thankful that their business isn’t tied to a frenzy of slashed prices and year-end drama. Instead, we explored how attorneys can build their own buzz in any season. These lessons ring true, but let’s take an updated look at the strategies outlined in that article:

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