Category: FindLaw Solutions

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

May 5, 2015 | 1 min read

Fast. Relevant. Easy.
Pick Three.

Tired of reading about marketing that doesn’t relate to your law firm? Want to spend less time scouring the web for relevant information? Looking to gain an edge on the competition? Maybe you should get to know Legal Marketing Snapshot. This email dispatch from FindLaw was specifically designed as a marketing resource for busy attorneys.…

March 13, 2015 | 2 min read

Expand Your Presence with Integrated Marketing Suite

It’s common business sense: Your marketing needs to deliver consistent, meaningful value. Small bumps and erratic results simply do not cut it. It’s also well known that the best way to do this is through integrated tactics that support one another. When your marketing is spread across multiple channels and fine-tuned regularly…

February 6, 2015 | 4 min read

Three Questions To Ask Before Purchasing Leads

Generating new inbound leads is one of the hardest aspects of law firm marketing. Smart attorneys everywhere can build an online presence that checks off all the boxes, yet still sees fluctuation in traffic and clients. That’s the nature of business; it requires patience and fortitude. But weathering the doldrums isn’t a growth strategy.

December 5, 2014 | 1 min read

Check the (Virtual) Oil With an Instant Audit

Odds are, you already have a website. And odds are, you’ve put a lot of time and resources into it. But do you really know how it stacks up? Of course one of the best performance measures is whether or not your website is delivering the leads you need, but that one broad number…

November 21, 2014 | 1 min read

Stand Out From The Competition With Legal Leader

For law firms in highly competitive markets, traditional marketing delivers traditional results. But to really gain an edge, established firms need to reinforce their position as forward-thinkers who understand legal issues on a higher level. Thought leadership campaigns are an excellent way to showcase a firm’s expertise and depth of knowledge.

October 24, 2014 | 1 min read

Who is Running Your Firm’s PPC Ads?

Who do you entrust to run your firm’s PPC advertising? A nephew you consider “online savvy?” The friend who dabbles in marketing as a hobby? Or maybe you are doing it yourself, monitoring the keywords and managing each campaign’s budget every day. The bottom line is this: You need someone who is transparent...

January 14, 2014 | 2 min read

3 Benefits of Lead Generation for Your Law Firm

Building a successful law practice takes clients, and obtaining new leads can often be tricky. This is where Lead Generation comes in, to help bridge the gap between your next potential client and you. Lead generation is essentially the use of a third-party service to connect the dots between you and qualified future clients.

January 9, 2014 | 2 min read

What Is Super Lawyers? And 3 Ways It Can Pay Off

What is Super Lawyers? You may be familiar with the glossy print magazine with smiling attorneys on the cover, but that just scratches the surface of what Super Lawyers has to offer. At its core, Super Lawyers is a unique way to provide visibility to attorneys who exhibit excellence in practice.

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