Category: FindLaw Solutions

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

February 21, 2018 | 2 min read

New Solutions for Managing Your Law Firm’s Reputation Online

FindLaw's reputation management solutions are designed to help you measure the health of your law firm and increase the volume of your online reviews.

February 14, 2018 | 3 min read

How Branded Search Campaigns Protect Your Law Firm from Competitors

Why in the world would your competition buy PPC ads with your law firm name? Because it works. The good news is, you can stop them in their tracks.

January 5, 2018 | 4 min read

Are Your Pay-Per-Click Ads Boosting Your Vendor’s Business – But Not Yours?

Watch closely how your PPC ads are being handled. You could find yourself paying a vendor that is more interested in its own returns than on those of your firm.

December 1, 2017 | 3 min read

Reach the Demographic of the Future: The Spanish-Speaking Market

The Spanish-speaking market in the U.S. is growing, and growing fast. Can your law firm speak these legal consumers’ language? You can with

March 17, 2017 | 4 min read

One Vendor Brings the Band All Together

Marketing a law firm, like making music, gets better when the elements all work together. Does your law firm have an integrated marketing strategy?

March 15, 2017 | 2 min read

Beware These Legal Marketing Mistakes on the Ides of March

Online marketing is beset by bad ideas and misconceptions. Heed our words, counselor! Avoid these legal marketing mistakes as they conspire to dethrone your law practice.

March 3, 2017 | 3 min read

When Multiple Law Firm Websites Don’t Quite Cut It

Yes, it's possible to spread your marketing too thin. Let me tell you about one client I have that made the hard choice to consolidate their efforts.

December 16, 2016 | 2 min read

Presence and Visibility: Two Sides of a Coin

Getting prospective clients to find (and maybe even return to) your website is not always easy. It often comes down to two big ideas.

December 2, 2016 | 2 min read

Watch Caddyshack, Then Watch Your Law Firm’s Performance

Ty Webb didn't measure himself against anything, really. And when asked about his golf game, he mocks the very idea of evaluating his performance. You, I’m afraid, have no such luxury.

November 30, 2016 | 3 min read

Is Your Law Firm The New Normal?

Face it: the legal landscape is changing, and it isn’t going back. Welcome to the new normal. There are higher expectations from clients, competition and the economy that can’t be ignored.

October 31, 2016 | 1 min read

Case Study: A Tale of Haunting Assumptions

It's a common misconception that computers spook senior citizens. But when you’re a lawyer specializing in social security and disability benefits, opting out of online marketing means ignoring over half of your potential clients.

October 7, 2016 | 3 min read

Leave Your Local Phone Number Behind

Earlier this year, I published this post explaining the appropriate locations for a call tracking number versus your law firm’s local phone number. The reason for this was that tracking numbers allowed firms to see the results of their marketing more easily, while local destination numbers did the work of optimizing your local search results.…

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