Category: FindLaw Solutions
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
New Solutions for Managing Your Law Firm’s Reputation Online
Category: FindLaw Solutions
FindLaw's reputation management solutions are designed to help you measure the health of your law firm and increase the volume of your online reviews.
How Branded Search Campaigns Protect Your Law Firm from Competitors
Category: FindLaw Solutions
Why in the world would your competition buy PPC ads with your law firm name? Because it works. The good news is, you can stop them in their tracks.
Are Your Pay-Per-Click Ads Boosting Your Vendor’s Business – But Not Yours?
Category: FindLaw Solutions
Watch closely how your PPC ads are being handled. You could find yourself paying a vendor that is more interested in its own returns than on those of your firm.
Reach the Demographic of the Future: The Spanish-Speaking Market
Category: FindLaw Solutions
The Spanish-speaking market in the U.S. is growing, and growing fast. Can your law firm speak these legal consumers’ language? You can with Abogado.com.
One Vendor Brings the Band All Together
Category: Lawyer Marketing Insights
Marketing a law firm, like making music, gets better when the elements all work together. Does your law firm have an integrated marketing strategy?
Beware These Legal Marketing Mistakes on the Ides of March
Category: FindLaw Solutions
Online marketing is beset by bad ideas and misconceptions. Heed our words, counselor! Avoid these legal marketing mistakes as they conspire to dethrone your law practice.
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When Multiple Law Firm Websites Don’t Quite Cut It
Category: FindLaw Solutions
Yes, it's possible to spread your marketing too thin. Let me tell you about one client I have that made the hard choice to consolidate their efforts.
Presence and Visibility: Two Sides of a Coin
Category: FindLaw Solutions
Getting prospective clients to find (and maybe even return to) your website is not always easy. It often comes down to two big ideas.
Watch Caddyshack, Then Watch Your Law Firm’s Performance
Category: FindLaw Solutions
Ty Webb didn't measure himself against anything, really. And when asked about his golf game, he mocks the very idea of evaluating his performance. You, I’m afraid, have no such luxury.
Is Your Law Firm The New Normal?
Category: FindLaw Solutions
Face it: the legal landscape is changing, and it isn’t going back. Welcome to the new normal. There are higher expectations from clients, competition and the economy that can’t be ignored.
Case Study: A Tale of Haunting Assumptions
Category: In The News
It's a common misconception that computers spook senior citizens. But when you’re a lawyer specializing in social security and disability benefits, opting out of online marketing means ignoring over half of your potential clients.
Leave Your Local Phone Number Behind
Category: FindLaw Solutions
Earlier this year, I published this post explaining the appropriate locations for a call tracking number versus your law firm’s local phone number. The reason for this was that tracking numbers allowed firms to see the results of their marketing more easily, while local destination numbers did the work of optimizing your local search results.…