Category: FindLaw Solutions
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Make Facebook’s New Advertising Rules Work for You
The new rules Facebook put in place this past summer have had a big impact on how law firms use it for advertising. But here’s the good news: The changes can actually make your firm’s advertising stronger.
Why Has “Issues Advertising” Become a Big Issue for Law Firms on Facebook?
This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”
Social Video: Consumers Want It, Law Firms Need It
Both your prospects and Facebook want videos of your firm. To capture their attention, you’ll need to embrace the ten-second approach to shooting for social media.
Facebook Has Started Rejecting Law Firm’s Ads. FindLaw’s Research Reveals Why
Through extensive experimentation and analysis, FindLaw has identified patterns in rejected ads, vulnerable practice areas and ways to work around Facebook’s newer, stricter guidelines.
The Importance of Law Firm Reviews
Online reviews help expand the scope of your reputation by allowing more people access to the opinions of former clients, distinguishing you from the law firm down the road. We take a look at where to gather reviews and how to ask former clients to rate your firm.
Giving People What They Want – the Rising Popularity of Web Chat
Discover the five benefits of adding online chat to your law firm's website. Your future clients will love it, and so will your book of business.
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How Quality Score Affects Your Legal PPC Ads
Feel like digital marketing is a moving target? You're not alone. We recently updated one of our more popular playbooks, Promoting Your Firm With Pay-per-click for that very reason. The 2018 edition of our pay-per-click playbook explores the difference between digital ads and PPC ads, and how to design a marketing campaign that creates a…
The Power of Paid Search: Understanding advertising’s influence on the buyer’s journey
PPC advertising is powerful. But not just from a law firm's perspective. Paid search can have a significant impact on the legal consumer's buyer journey.
4 Ways to Improve Your Law Firm Client Intake Using Prospect Manager
Generating new business doesn’t always require more marketing or more time spent away from clients.
Learning Intake Solutions from Across Industries
Businesses outside of the legal field know how good client intake leads to more sales and more volume. What can law firms learn from other industries?
Consumers are Ready for Social Video. Are You?
Bringing video content to your law firm's marketing one of the most effective ways to engage audiences on social media.
Law Clients Want Expertise. Here’s How to Show It to Them.
You could be an absolute expert in your particular field, but if your only means of showing that prowess online is through an unread blog post on a low-trafficked website... well then you're not getting all you could out of your effort.