Blog Category: FindLaw Solutions

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

November 14, 2018 | 4 min read

Why Has “Issues Advertising” Become a Big Issue for Law Firms on Facebook?

Category: FindLaw News
This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”

November 7, 2018 | 5 min read

Social Video: Consumers Want It, Law Firms Need It

Category: FindLaw Solutions
Both your prospects and Facebook want videos of your firm. To capture their attention, you’ll need to embrace the ten-second approach to shooting for social media.

October 31, 2018 | 5 min read

Facebook Has Started Rejecting Law Firm’s Ads. FindLaw’s Research Reveals Why

Category: FindLaw News
Through extensive experimentation and analysis, FindLaw has identified patterns in rejected ads, vulnerable practice areas and ways to work around Facebook’s newer, stricter guidelines.

October 24, 2018 | 5 min read

The Importance of Law Firm Reviews

Category: FindLaw Solutions
Online reviews help expand the scope of your reputation by allowing more people access to the opinions of former clients, distinguishing you from the law firm down the road. We take a look at where to gather reviews and how to ask former clients to rate your firm.

September 26, 2018 | 3 min read

Giving People What They Want – the Rising Popularity of Web Chat

Category:
Discover the five benefits of adding online chat to your law firm's website. Your future clients will love it, and so will your book of business.

August 15, 2018 | 4 min read

How Quality Score Affects Your Legal PPC Ads

Category:
Feel like digital marketing is a moving target? You're not alone. We recently updated one of our more popular playbooks, Promoting Your Firm With Pay-per-click for that very reason. The 2018 edition of our pay-per-click playbook explores the difference between digital ads and PPC ads, and how to design a marketing campaign that creates a…

June 20, 2018 | 3 min read

The Power of Paid Search: Understanding advertising’s influence on the buyer’s journey

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PPC advertising is powerful. But not just from a law firm's perspective. Paid search can have a significant impact on the legal consumer's buyer journey.

April 18, 2018 | 2 min read

4 Ways to Improve Your Law Firm Client Intake Using Prospect Manager

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Generating new business doesn’t always require more marketing or more time spent away from clients.

March 28, 2018 | 4 min read

Learning Intake Solutions from Across Industries

Businesses outside of the legal field know how good client intake leads to more sales and more volume. What can law firms learn from other industries?

March 7, 2018 | 2 min read

Consumers are Ready for Social Video. Are You?

Category: Product Launches
Bringing video content to your law firm's marketing one of the most effective ways to engage audiences on social media.

February 28, 2018 | 2 min read

Law Clients Want Expertise. Here’s How to Show It to Them.

Category: FindLaw Solutions
You could be an absolute expert in your particular field, but if your only means of showing that prowess online is through an unread blog post on a low-trafficked website... well then you're not getting all you could out of your effort.

February 21, 2018 | 2 min read

New Solutions for Managing Your Law Firm’s Reputation Online

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FindLaw's reputation management solutions are designed to help you measure the health of your law firm and increase the volume of your online reviews.

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