Blog Category: FindLaw Solutions

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

January 9, 2019 | 7 min read

Google Maps is More Than Just Your Firm’s Address

Category: FindLaw Solutions
The one place many people turn when searching for an attorney is the same they use for directions—Google Maps. So how do you make sure your Google Maps presence is optimized to reach the most legal consumers? Here are a few tips.

December 19, 2018 | 5 min read

Understanding the Details of Law Firm Pay-per-click

Category: FindLaw Solutions
Many people ask how to increase their pay-per-click success rate without increasing their budget. Luckily there are ways to do so.

December 12, 2018 | 6 min read

How to Create a Social Media Style Guide for Your Law Firm (with template!)

While no one is immune to online fumbles, having a well-defined style guide can help you navigate the waters of social media when things get murky.

December 5, 2018 | 7 min read

Audit Your Firm’s Website with the New Legal Marketing Scorecard

Category: FindLaw Solutions
It’s common to bring your car in for routine maintenance, make an appointment for an annual physical or stop by the dentist for that six-month cleaning. But why stop there? Give your law firm’s website a checkup with the new Legal Marketing Scorecard from FindLaw. Because things are constantly changing on the world wide web,…

November 28, 2018 | 5 min read

What PPC Strategy is Right for You?

Category: FindLaw Solutions
The truth is, pay-per-click is complicated. But figuring out which PPC strategy your firm should pursue doesn’t have to be a difficult exercise.

November 21, 2018 | 4 min read

Make Facebook’s New Advertising Rules Work for You

Category: FindLaw Solutions
The new rules Facebook put in place this past summer have had a big impact on how law firms use it for advertising. But here’s the good news: The changes can actually make your firm’s advertising stronger.

November 14, 2018 | 4 min read

Why Has “Issues Advertising” Become a Big Issue for Law Firms on Facebook?

Category: FindLaw News
This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”

November 7, 2018 | 5 min read

Social Video: Consumers Want It, Law Firms Need It

Category: FindLaw Solutions
Both your prospects and Facebook want videos of your firm. To capture their attention, you’ll need to embrace the ten-second approach to shooting for social media.

October 31, 2018 | 5 min read

Facebook Has Started Rejecting Law Firm’s Ads. FindLaw’s Research Reveals Why

Category: FindLaw News
Through extensive experimentation and analysis, FindLaw has identified patterns in rejected ads, vulnerable practice areas and ways to work around Facebook’s newer, stricter guidelines.

October 24, 2018 | 5 min read

The Importance of Law Firm Reviews

Category: FindLaw Solutions
Online reviews help expand the scope of your reputation by allowing more people access to the opinions of former clients, distinguishing you from the law firm down the road. We take a look at where to gather reviews and how to ask former clients to rate your firm.

September 26, 2018 | 3 min read

Giving People What They Want – the Rising Popularity of Web Chat

Category:
Discover the five benefits of adding online chat to your law firm's website. Your future clients will love it, and so will your book of business.

August 15, 2018 | 4 min read

How Quality Score Affects Your Legal PPC Ads

Category:
Feel like digital marketing is a moving target? You're not alone. We recently updated one of our more popular playbooks, Promoting Your Firm With Pay-per-click for that very reason. The 2018 edition of our pay-per-click playbook explores the difference between digital ads and PPC ads, and how to design a marketing campaign that creates a…

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