Category: FindLaw News

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

June 10, 2015 | 2 min read

White Paper: Don’t Marginalize Your Most Valuable Asset

Hear the word “brand,” and you might think of that apple with an oval bite taken out of it, or Target’s famous red bull’s-eye. In other words, you might think that branding doesn’t have much to do with running a law firm. If that describes your outlook on branding, you’re missing out…

June 4, 2015 | 1 min read

Music Lesson: The Right Way To Toot Your Own Horn

For many attorneys, the work is its own reward. Whether your clients need basic representation, hard-earned justice or simply some peace of mind, you’re often in the position to make a real impact in their lives. As rewarding as it is to see the effects of your work, a little recognition never hurts either.

May 12, 2015 | 1 min read

Doing Good as an Attorney (And Being Recognized for It)

Heard any good lawyer jokes lately? We’ll admit, there are some funny ones out there. How about any good lawyer stories – the ones that make you proud of your profession? We’ll admit, we like these better. They’re better because they work with you, not against you. Building and leveraging a good reputation is a…

May 5, 2015 | 1 min read

Fast. Relevant. Easy.
Pick Three.

Tired of reading about marketing that doesn’t relate to your law firm? Want to spend less time scouring the web for relevant information? Looking to gain an edge on the competition? Maybe you should get to know Legal Marketing Snapshot. This email dispatch from FindLaw was specifically designed as a marketing resource for busy attorneys.…

March 17, 2015 | 1 min read

When Analytics Stop Helping You Get New Clients

Over the past several years, we here at FindLaw have been digging deep into the conventional wisdom about what makes a successful digital marketing strategy for law firms like yours. Along the way, we’ve discovered that things often aren’t what they seem. Here are some of the unconventional conclusions our research has uncovered:

March 13, 2015 | 2 min read

Expand Your Presence with Integrated Marketing Suite

It’s common business sense: Your marketing needs to deliver consistent, meaningful value. Small bumps and erratic results simply do not cut it. It’s also well known that the best way to do this is through integrated tactics that support one another. When your marketing is spread across multiple channels and fine-tuned regularly…

December 16, 2014 | 1 min read

The Top Five Things to Consider When Selecting A Law School

If you’ve been practicing law for any amount of time, you’ve almost certainly been asked your opinion on where a prospective student should go to law school. After all, choosing a law school is one of most important decisions future lawyers will make. No one wants to risk his or her time…

May 2, 2014 | 1 min read

FindLaw Goes Pro Bono at the Opera

FindLaw left the legal marketing world for a night on the opera stage last month. In the Nerdery Overnight Website Challenge, our marketing experts built a brand new website for the Metropolitan Opera National Council Auditions Upper Midwest Region (MONCAUMR). We were just one of many organizations to donate time and expertise to assist local…

April 18, 2014 | 1 min read

How do Clients Find Your Firm? Survey Says…the Internet

Still need more proof that your law firm needs an online presence? Weigh the following evidence. FindLaw recently conducted a professional survey of 1,000 American consumers on their methods of searching for attorneys. So where do you think they’re most likely to look? You might think friends or word-of-mouth sources…

March 7, 2014 | 4 min read

One of FindLaw’s Own Goes Behind the Bench

We’re excited that one of FindLaw’s employees has been selected to join a panel of judges in a first-of-its-kind contest for law students interested in pursuing a career in public service. Tanya Roth, editor and team lead for the FindLaw legal blog network, will serve as an expert judge for a new Public Interest Fellow

January 10, 2014 | 1 min read

New at FindLaw: Gym Liability Waivers and the NLRB Poster

We continue our Friday round-up of what is newest, best and brightest at Below, you will find this week’s offerings from various areas of FindLaw’s unique content, including: core legal content, blogs, news, and case law. Take a look at what’s new: FindLaw Consumer Blogs: • Does Your Gym’s Liability Waiver Mean Squat?

January 8, 2014 | 2 min read

Still at FindLaw: The Best Tech and Small Firm Blogs

How can we help you? Let us count the ways. From gadget reviews to ethics news, our blogs lead the way. Okay, enough of the sing-song. You’re busy, so we’ll get right to it. You should be reading our lawyer-penned Technologist and Strategist blogs. They’re extremely useful, we promise! How so?

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