Category: FindLaw News

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

November 14, 2018 | 4 min read

Why Has “Issues Advertising” Become a Big Issue for Law Firms on Facebook?

This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”

October 31, 2018 | 5 min read

Facebook Has Started Rejecting Law Firm’s Ads. FindLaw’s Research Reveals Why

Through extensive experimentation and analysis, FindLaw has identified patterns in rejected ads, vulnerable practice areas and ways to work around Facebook’s newer, stricter guidelines.

September 21, 2016 | 1 min read

Two Pay-per-click Fundamentals That Drive Successful Campaigns

PPC is far from simple, but several core concepts will determine your ad’s frequency, position and cost-per-click. If you wade into the deep waters of PPC, you’ll want to at least get familiar with the following terms.

August 5, 2016 | 2 min read

Why Attorneys Should Embrace Social Media

By now, you’ve at least heard about Facebook, Twitter and LinkedIn. But if you’re like most attorneys, you still don’t think of social media as a way to build your firm’s business.

August 1, 2016 | 2 min read

A Fresh New Look for LawyerMarketing.com

If you haven’t already noticed, we’ve made some changes to LawyerMarketing.com in the past month. Beyond freshening up the look and layout of the site, we’ve revisited the philosophy behind our web presence and the way we communicate with our readers.

June 14, 2016 | 1 min read

SuperLawyers.com Has a New Look and Feel

The go-to place for the latest information about the largest attorney rating service recently got a serious face lift. SuperLawyers.com, the longtime home for lawyers interested in everything from how to talk about Super Lawyers to a vast attorney referral network, is now optimized for any device.

May 6, 2016 | 1 min read

FindLaw Online Advertising Earns Google Recognition

Have you heard the news? FindLaw has been selected as a Google AdWords™ Premier SMB Partner. This is a big deal for us, and a great deal for our clients. For us, it validates the hard work and dedication of our in-house pay-per-click experts. At FindLaw, we place a premium on deep technical knowledge…

April 13, 2016 | 1 min read

Manage Your Reputation With Our Latest White Paper

I know how it feels. Thanks to the Internet, it seems as though your firm’s hard-earned reputation is in the hands of people who can hurt you with just one smart-aleck comment or a harsh online review. They don’t even need to be former clients…..

October 8, 2015 | 4 min read

FindLaw White Paper: Law Firms Failing At The Finish Line

We’ve all seen someone choke in sports. The Seattle Seahawks seemed on the verge of victory in last year’s Super Bowl, but one bad play call at the end turned a certain win into a catastrophic loss. Greg Norman seemed to have the 1996 Masters in the bag – until he didn’t.

June 10, 2015 | 2 min read

White Paper: Don’t Marginalize Your Most Valuable Asset

Hear the word “brand,” and you might think of that apple with an oval bite taken out of it, or Target’s famous red bull’s-eye. In other words, you might think that branding doesn’t have much to do with running a law firm. If that describes your outlook on branding, you’re missing out…

June 4, 2015 | 1 min read

Music Lesson: The Right Way To Toot Your Own Horn

For many attorneys, the work is its own reward. Whether your clients need basic representation, hard-earned justice or simply some peace of mind, you’re often in the position to make a real impact in their lives. As rewarding as it is to see the effects of your work, a little recognition never hurts either.

May 5, 2015 | 1 min read

Fast. Relevant. Easy.
Pick Three.

Tired of reading about marketing that doesn’t relate to your law firm? Want to spend less time scouring the web for relevant information? Looking to gain an edge on the competition? Maybe you should get to know Legal Marketing Snapshot. This email dispatch from FindLaw was specifically designed as a marketing resource for busy attorneys.…

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