Category: FindLaw News
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Why Has “Issues Advertising” Become a Big Issue for Law Firms on Facebook?
This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”
Facebook Has Started Rejecting Law Firm’s Ads. FindLaw’s Research Reveals Why
Through extensive experimentation and analysis, FindLaw has identified patterns in rejected ads, vulnerable practice areas and ways to work around Facebook’s newer, stricter guidelines.
Redesigning FindLaw.com for Today’s Mobile Consumer
The web’s number one online resource for legal information has been given a major redesign: mobile-first and a modern look for FindLaw.com.
Fractured Market, Common Ground: The Value of Community
As the legal market splinters into ever-smaller and more specific fragments, it's more useful than ever to talk to people who get it.
Two Pay-per-click Fundamentals That Drive Successful Campaigns
PPC is far from simple, but several core concepts will determine your ad’s frequency, position and cost-per-click. If you wade into the deep waters of PPC, you’ll want to at least get familiar with the following terms.
Why Attorneys Should Embrace Social Media
By now, you’ve at least heard about Facebook, Twitter and LinkedIn. But if you’re like most attorneys, you still don’t think of social media as a way to build your firm’s business.
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A Fresh New Look for LawyerMarketing.com
If you haven’t already noticed, we’ve made some changes to LawyerMarketing.com in the past month. Beyond freshening up the look and layout of the site, we’ve revisited the philosophy behind our web presence and the way we communicate with our readers.
SuperLawyers.com Has a New Look and Feel
The go-to place for the latest information about the largest attorney rating service recently got a serious face lift. SuperLawyers.com, the longtime home for lawyers interested in everything from how to talk about Super Lawyers to a vast attorney referral network, is now optimized for any device.
FindLaw Online Advertising Earns Google Recognition
Have you heard the news? FindLaw has been selected as a Google AdWords™ Premier SMB Partner. This is a big deal for us, and a great deal for our clients. For us, it validates the hard work and dedication of our in-house pay-per-click experts. At FindLaw, we place a premium on deep technical knowledge…
Manage Your Reputation With Our Latest White Paper
I know how it feels. Thanks to the Internet, it seems as though your firm’s hard-earned reputation is in the hands of people who can hurt you with just one smart-aleck comment or a harsh online review. They don’t even need to be former clients…..
White Paper: Failing At The Finish Line
We’ve all seen someone choke in sports. The Seattle Seahawks seemed on the verge of victory in last year’s Super Bowl, but one bad play call at the end turned a certain win into a catastrophic loss. Greg Norman seemed to have the 1996 Masters in the bag – until he didn’t.
On Wine, Websites And Working With Web Designers
This one goes out to the wine aficionados out there. Think back to your early experiences with what Robert Louis Stevenson called, “bottled poetry”. Odds are, you weren’t born knowing your Beaujolais from your Bordeaux. You probably had to learn to articulate something as abstract as “finish” and it’s safe to assume that your palette…