Category: Events

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

October 16, 2019 | 5 min read

3 Ways to Celebrate Love Your Lawyer Day

It’s that time of year again! Love Your Lawyer Day is coming Friday, November 1, 2019. Do you have a plan to benefit from it this year? Love Your Lawyer Day was created back in 2001...

June 16, 2017 | 4 min read

Closing The Sale: How Winning Attorneys Win Hesitant Prospects

"Let me think about it" is not what you want to hire, but it's what most clients are likely to say. Here are some things to keep in mind as you move for the close.

November 4, 2016 | 3 min read

Use Love Your Lawyer Day to Engage in Your Neighborhood

However you recognize Love Your Lawyer Day, it's an opportunity for your firm. Why not use it to sew some goodwill among your local community?

October 14, 2016 | 1 min read

Upcoming Webcast: Don’t Push Print Into the Margins

Print has more power than most people think. Power to influence potential clients to take action. Power to demonstrate authority in your practice and power to help your firm stand out from the competition.

September 23, 2016 | 1 min read

Webcast: Getting More Out of Legal Directories

Legal directory listings are quick and easy to set up. But even among directories, there is an abundance of choice and questions that need answers. Register for this webcast to learn how to make the most of your online listings.

August 26, 2016 | 5 min read

Pragmatic Social Media Webcast – Your Questions Answered

Our recent webcast on social media marketing was wildly popular and generated more questions than we could answer during the session. Below are some of the most frequently submitted audience questions.

June 8, 2016 | 2 min read

PPC Success: What’s holding you back?

Putting aside the technical aspects of pay-per-click advertising (of which there are many) sometimes a successful campaign depends more on your perspective and approach rather than finding just the right terms. Our upcoming webcast delves specifically into this topic and will feature content experts from FindLaw and Google.

April 1, 2016 | 2 min read

When To Start Talking About Your Legal Fees

Earlier this week, I had the honor of presenting Failing at the Finish Line at the MNCLE Family Law Institute. My formal presentation centered on the value of a well-honed new client intake process and how it can affect your bottom line. But my favorite part was the open Q & A….

January 29, 2016 | 1 min read

How Well Do You Know Your Law Firm’s Clients?

How fast do people move when facing a legal issue? Faster than you’d think. In fact, one in five legal consumers take action within a day of their incident. How far are they willing to go? Not that far. Legal consumers generally want someone local – within about 20 miles. How hard are they looking?...

January 13, 2016 | 1 min read

What To Do With All Those Awards

It’s nice just to be recognized. True, but it’s even nicer to benefit from recognition. So take a look at your office wall. Whether it has just one plaque or seems at risk of collapsing under the weight of your awards, it can probably be doing more for your law firm’s business.

November 18, 2015 | 1 min read

How To Win More Clients Online

What’s your bounce rate? Do you have a rough idea of how many visitors to your website leave without bothering to contact your firm? This number will always be higher than you’d like, but what if you could reduce it by simply adjusting the message your website sends? It really can be that simple.

October 30, 2015 | 3 min read

Your Client Intake Questions Answered

Our most recent webcast based on the white paper, Failing At The Finish Line generated a huge amount of thoughtful and unique questions from our audience. While I haven’t been able to answer each of them in this blog post, I wanted to consolidate some of the more common issues our audience raised.

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