Category: Events

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

June 16, 2017 | 8 min read

Closing The Sale: How Winning Attorneys Win Hesitant Prospects

"Let me think about it" is not what you want to hire, but it's what most clients are likely to say. Here are some things to keep in mind as you move for the close.

November 4, 2016 | 3 min read

Use Love Your Lawyer Day to Engage in Your Neighborhood

However you recognize Love Your Lawyer Day, it's an opportunity for your firm. Why not use it to sew some goodwill among your local community?

June 8, 2016 | 2 min read

PPC Success: What’s holding you back?

Putting aside the technical aspects of pay-per-click advertising (of which there are many) sometimes a successful campaign depends more on your perspective and approach rather than finding just the right terms. Our upcoming webcast delves specifically into this topic and will feature content experts from FindLaw and Google.

April 1, 2016 | 2 min read

When To Start Talking About Your Legal Fees

Earlier this week, I had the honor of presenting Failing at the Finish Line at the MNCLE Family Law Institute. My formal presentation centered on the value of a well-honed new client intake process and how it can affect your bottom line. But my favorite part was the open Q & A….

January 29, 2016 | 1 min read

How Well Do You Know Your Law Firm’s Clients?

How fast do people move when facing a legal issue? Faster than you’d think. In fact, one in five legal consumers take action within a day of their incident. How far are they willing to go? Not that far. Legal consumers generally want someone local – within about 20 miles. How hard are they looking?...

January 13, 2016 | 1 min read

What To Do With All Those Awards

It’s nice just to be recognized. True, but it’s even nicer to benefit from recognition. So take a look at your office wall. Whether it has just one plaque or seems at risk of collapsing under the weight of your awards, it can probably be doing more for your law firm’s business.

October 30, 2015 | 3 min read

Your Client Intake Questions Answered

Our most recent webcast based on the white paper, Failing At The Finish Line generated a huge amount of thoughtful and unique questions from our audience. While I haven’t been able to answer each of them in this blog post, I wanted to consolidate some of the more common issues our audience raised.

October 16, 2015 | 2 min read

Attorney Q&A: PPC Advertising Strategies for Your Firm

As is often the case, our recent webcast, “Four Pay-per-click Advertising Strategies for Law Firms” raised some insightful questions from our audience. If you would like to view an archived copy of the webcast, please visit this page. And for those of you who submitted questions during the event, I’ve…

July 22, 2015 | 1 min read

Don’t Let Your Law Firm’s Brand Go To Waste

If your law firm is like most, you’ve done some branding activities in the past. Maybe you created a logo or masthead for your firm. It’s probably featured on your website and your business cards. If you’re a reader of this blog, you might even be ahead of the competition by expanding your brand via…

June 12, 2015 | 4 min read

Finding A New Niche For Your Law Firm

Have you heard of (or worked on) a cross-border divorce? A cross-border divorce, for example, could be a husband from Miami seeking to divorce his wife, who happens to be a Colombian citizen. Situations like this one are a growing phenomenon among Hispanic families in certain regions throughout the United States.

January 30, 2015 | 4 min read

Your Legal Marketing Questions Answered

In our recent webcast, Are You Ignoring a Third of Your Firm’s Potential?, we addressed the importance of optimizing your online presence to reach the growing audience of local-mobile consumers. There were a lot of excellent questions submitted during the webcast and we couldn’t answer all of them in the time allotted.

January 21, 2015 | 1 min read

Recapturing a Third of Your Law Firm’s Potential

Here’s a quick bit of homework for you. Search for your firm on your mobile device. Run one vanity search using your firm’s name, then search again just for your practice area and city. How did it go? What did the results page look like compared to a desktop search?

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