About Will
As a Senior Marketer, Will Ashenmacher uses FindLaw’s deep well of research, surveys and studies to generate informative, engaging content for a portfolio of digital platforms. A journalist and lawyer, he specializes in distilling complicated or intricate concepts into easy-to-understand copy. Follow Will and the rest of the FindLaw team of marketing experts on Twitter.
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May 19, 2017
You made it through law school. Congratulations! Now, your next task: Figuring out how to best position yourself so you can thrive in a crowded marketplace.
May 17, 2017
Freshen up your website this spring to make sure its performance is top-notch.
May 10, 2017
Most lawyers rue all the time and energy they pour into free legal consultations. Here are five things to remember so you can keep your chin up and continue delivering this customer-friendly service.
May 3, 2017
A recent survey suggests lawyers use social media. but don't have high hopes for it. Here's why attorneys ought to be a little more optimistic.
April 19, 2017
What marketing tips do non-legal professional swear by, and how can they be applied to law offices and lawyers?
April 12, 2017
Intake issues you may not see could be causing your firm to lose clients right as they're ready to sign up. Here are a few ways to fix that.
April 7, 2017
Law firm clients do not behave in a linear, easy-to-capture fashion, but there are aspects of the legal client experience you can control.
April 5, 2017
Exercising control over a marketing strategy can seem daunting. Here's how to break it up into bite-sized pieces.
March 29, 2017
As the legal market splinters into ever-smaller and more specific fragments, it's more useful than ever to talk to people who get it.
March 15, 2017
Online marketing is beset by bad ideas and misconceptions. Heed our words, counselor! Avoid these legal marketing mistakes as they conspire to dethrone your law practice.
March 10, 2017
A firm that incorporates at least four elements into its marketing won’t need the luck of the Irish on it – it will do just fine on its own.
February 24, 2017
If you are going to encourage online reviews of your legal services, sooner or later, you're going to get some bad news. How you handle it makes all the difference.
February 17, 2017
Since we’re heading into tax season, let’s look at some "thriving" and "thrifty" ways to make your hardworking website yield an even better payoff.
February 15, 2017
You're a lawyer not a designer and that's OK. But even law firms need a creative hand once in a while. Here's one way to get visual without spending a dime.
February 10, 2017
Valentine’s Day is right around the corner. (If you haven’t made arrangements to do something nice for your significant other, go do it. Now. I’ll wait.) Feb. 14 seems as good a time as any to identify the things clients love about lawyers who make it easy to find and work with them.