Product Innovation Manager
Tina manages a team of product managers and oversees a portfolio of products and solutions that help law firms increase the number of potential clients contacting their firms, as well as enable them to better optimize their intake processes so they can convert more of those prospects into signed clients. She is also a conference presenter for FindLaw and has spoken in front of small law attorneys across the country. Prior to joining FindLaw, Tina worked with numerous small businesses to create and execute their marketing strategies, both online and offline. She has a broad range of experience covering strategy as well as execution of both online and traditional campaigns, with particular in-depth knowledge of the digital marketing landscape. Follow Tina and the rest of the FindLaw team of marketing experts on Twitter.
Read Posts by Tina
September 26, 2018
Discover the five benefits of adding online chat to your law firm's website. Your future clients will love it, and so will your book of business.
November 10, 2017
Legal consumers typically need to act fast. If you can engage that consumer in real time via chat, you’re more likely to get his or her case.
November 23, 2016
The law firm holiday card is a tradition that isn’t going away, and for good reason – it’s a chance to offer a personal touch in what can be a very transactional, needs-based business.
October 19, 2016
For years, FindLaw has compiled an annual U.S. Consumer Legal Needs Survey and the 2016 results are in.
April 1, 2016
Earlier this week, I had the honor of presenting Failing at the Finish Line at the MNCLE Family Law Institute. My formal presentation centered on the value of a well-honed new client intake process and how it can affect your bottom line. But my favorite part was the open Q & A….
February 12, 2016
During a recent webcast about new client intake an attendee asked, “If I answer my phone every time someone calls, am I sending the message that I’m not busy and therefore not successful?” Variations on this question crop up from time to time and it always makes me smile a bit. Not because it’s laughable.
November 20, 2015
Imagine Tom and Nancy. They were in separate car crashes during a recent rush hour. Both are fine, thankfully, but they each need an attorney. Tom’s Story Tom searches online that night and completes a contact form for the law firm of Gerand, Arndt & Schlicksup. When the firm calls back…
October 30, 2015
Our most recent webcast based on the white paper, Failing At The Finish Line generated a huge amount of thoughtful and unique questions from our audience. While I haven’t been able to answer each of them in this blog post, I wanted to consolidate some of the more common issues our audience raised.
October 23, 2015
A lot of the content on these pages is focused on getting potential customers to contact your firm – and for good reason. No one can create clients out of thin air and every law firm needs a steady stream of new leads to stay afloat. But getting your phone to ring or your email…
February 13, 2015
In a recent webcast, the question was asked, “What is the benefit of schema markups vs. citations on a firm’s website?” It’s an important topic, but this is not an either/or situation. Both of these tactical elements contribute to your local search program in different ways. SOME BACKGROUND Schema.org markup is valuable…
January 30, 2015
In our recent webcast, Are You Ignoring a Third of Your Firm’s Potential?, we addressed the importance of optimizing your online presence to reach the growing audience of local-mobile consumers. There were a lot of excellent questions submitted during the webcast and we couldn’t answer all of them in the time allotted.
January 21, 2015
Here’s a quick bit of homework for you. Search for your firm on your mobile device. Run one vanity search using your firm’s name, then search again just for your practice area and city. How did it go? What did the results page look like compared to a desktop search?
October 9, 2014
I’ve noted before that consumers are increasingly turning to their mobile devices — smartphones and tablets — to search for attorneys. Indeed, 31 percent of traffic to law firm websites comes through mobile search. That statistic comes from FindLaw’s latest white paper. The paper also demonstrates that those consumers are increasingly using their handheld…
September 4, 2014
As we noted earlier, more and more consumers are using mobile devices — smartphones and tablets — to search for attorneys. In other words, they’re often searching away from their home or office computer. Indeed, according to our new white paper “Are You Ignoring One-Third of Your Firm’s Business Potential?,” 31 percent of traffic…