Discover the five benefits of adding online chat to your law firm's website. Your future clients will love it, and so will your book of business.

Legal consumers typically need to act fast. If you can engage that consumer in real time via chat, you’re more likely to get his or her case.

The law firm holiday card is a tradition that isn’t going away, and for good reason – it’s a chance to offer a personal touch in what can be a very transactional, needs-based business.

For years, FindLaw has compiled an annual U.S. Consumer Legal Needs Survey and the 2016 results are in.

Earlier this week, I had the honor of presenting Failing at the Finish Line at the MNCLE Family Law Institute. My formal presentation centered on the value of a well-honed new client intake process and how it can affect your bottom line. But my favorite part was the open Q & A….

During a recent webcast about new client intake an attendee asked, “If I answer my phone every time someone calls, am I sending the message that I’m not busy and therefore not successful?” Variations on this question crop up from time to time and it always makes me smile a bit. Not because it’s laughable.

Imagine Tom and Nancy. They were in separate car crashes during a recent rush hour. Both are fine, thankfully, but they each need an attorney. Tom’s Story Tom searches online that night and completes a contact form for the law firm of Gerand, Arndt & Schlicksup. When the firm calls back…

Our most recent webcast based on the white paper, Failing At The Finish Line generated a huge amount of thoughtful and unique questions from our audience. While I haven’t been able to answer each of them in this blog post, I wanted to consolidate some of the more common issues our audience raised.

A lot of the content on these pages is focused on getting potential customers to contact your firm – and for good reason. No one can create clients out of thin air and every law firm needs a steady stream of new leads to stay afloat. But getting your phone to ring or your email…

In a recent webcast, the question was asked, “What is the benefit of schema markups vs. citations on a firm’s website?” It’s an important topic, but this is not an either/or situation. Both of these tactical elements contribute to your local search program in different ways. SOME BACKGROUND Schema.org markup is valuable…

In our recent webcast, Are You Ignoring a Third of Your Firm’s Potential?, we addressed the importance of optimizing your online presence to reach the growing audience of local-mobile consumers. There were a lot of excellent questions submitted during the webcast and we couldn’t answer all of them in the time allotted.

Here’s a quick bit of homework for you. Search for your firm on your mobile device. Run one vanity search using your firm’s name, then search again just for your practice area and city. How did it go? What did the results page look like compared to a desktop search?

I’ve noted before that consumers are increasingly turning to their mobile devices — smartphones and tablets — to search for attorneys. Indeed, 31 percent of traffic to law firm websites comes through mobile search. That statistic comes from FindLaw’s latest white paper. The paper also demonstrates that those consumers are increasingly using their handheld…

As we noted earlier, more and more consumers are using mobile devices — smartphones and tablets — to search for attorneys. In other words, they’re often searching away from their home or office computer. Indeed, according to our new white paper “Are You Ignoring One-Third of Your Firm’s Business Potential?,” 31 percent of traffic…