Sean currently works in FindLaw's Performance Organization in the area of web content where he provides guidance on strategies, tactics and techniques designed to improve client branding, onsite SEO, site engagement and site conversion. Prior to joining FindLaw, Sean ran his own design and marketing firm focusing on delivering print and digital marketing solutions for small- and medium-sized businesses. Follow Sean and the rest of the FindLaw team of marketing experts on Twitter.
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November 21, 2018
The new rules Facebook put in place this past summer have had a big impact on how law firms use it for advertising. But here’s the good news: The changes can actually make your firm’s advertising stronger.
November 14, 2018
This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”
November 7, 2018
Both your prospects and Facebook want videos of your firm. To capture their attention, you’ll need to embrace the ten-second approach to shooting for social media.
October 31, 2018
Through extensive experimentation and analysis, FindLaw has identified patterns in rejected ads, vulnerable practice areas and ways to work around Facebook’s newer, stricter guidelines.
September 12, 2018
People trust the opinions of others. Is your law firm equipped to benefit from the social proof of past clients across the internet?
August 29, 2018
The social media landscape is slowly shifting, and the next big opportunity for law firms may be here already.
August 8, 2018
Writing evergreen content means your message will continue to stay relevant to readers long after you post it online.
June 6, 2018
Social media marketing is a loaded topic. Attorneys need to think about what to post, how to handle negative reviews and how to track the impact of their presence.
November 29, 2017
Finish the year strong and get a good start on 2018 with these simple tips for marketing your law firm.
November 15, 2017
Facebook's audience targeting is already great. Here's how you can make it even better for your law firm.
May 24, 2017
Attorneys who care about showing up in search need to understand this technical detail.
January 13, 2017
Just like in the real world, gaining clients with social media requires a mix of organic interactions and paid promotion.
December 21, 2016
My suggestion to law firms for 2017: Get comfortable with the idea of marketing as a brand play.
December 14, 2016
There’s a principle often cited in marketing that posits people make decisions based first in emotion and then use logic to try and justify that decision. Attorneys should understand that more than almost anyone.
November 11, 2016
If you haven't used social media much, it can be hard to figure out where to start. But sticking to canned responses and generic "likes" won't get the genuine interactions you're hoping for.
September 14, 2016
A massive amount of consumer information moves through the web each day. But for many small law firms, Big Data is out of reach.
August 31, 2016
Attorneys often fear that a negative comment will derail a well-crafted marketing message. But the real value of comments has almost nothing to do with the people leaving them.
August 26, 2016
Our recent webcast on social media marketing was wildly popular and generated more questions than we could answer during the session. Below are some of the most frequently submitted audience questions.
July 6, 2016
If you want your website to be more effective at converting visitors into clients, you need to put in the work when writing your web copy. You need to be deliberate and smart about how you translate what you actually do into a context that your clients actually care about.
May 27, 2016
Ever feel like using social media to market your law firm is a no-win situation? Big, fun social campaigns generate plenty of attention for other companies, but your law firm can’t position itself as frivolous and maintain any credibility. Then again, boring posts that don’t get shares, likes or retweets don’t seem to…
April 8, 2016
A few days ago, I addressed some simple ways to get around writers’s block. As is often the case, I had more to say than I could fit in one post. I can usually get past that, but there is one thing I wanted to address separately: Attorneys need to let go of perfection….
March 30, 2016
Are you bad at writing? I’m not talking about the common documentation that’s part of your daily routine or even creative writing. I’m talking about creating compelling content for your law firm website. It’s ok if this isn’t exactly where you shine. Writing doesn’t come naturally to everyone. Even among the best writers, putting…..
January 22, 2016
The most important thing your marketing can do is get a person to act. All the dollars spent on advertising are worth nothing if you can’t get the right customer at the right time to pick up the phone. Yet, most law firms employ extremely similar calls to action (CTAs).
December 2, 2015
It’s that time of year – time to look back and take stock of 2015. Hopefully for you and your law firm, it was a year of positive growth and success. But of course, there’s always a chance to improve. With that in mind, let’s take a look at these three suggested changes from last…
August 26, 2015
As your law firm faces the end of summer, your next client could be facing their first run-in with the law. More than 20 million students are expected to attend colleges and universities in the U.S. in the next few weeks……
August 19, 2015
I’ve previously mentioned the incremental value of social media activity that presents your law firm as a part of the community. At FindLaw, we’ve also highlighted the importance of putting a human touch on your law firm’s brand. Of course in all things professional, decorum still matters. But social media is all about….
May 19, 2015
Oh for the pre-web days when just one kind of marketing was enough! When a law firm could put out a series of ads on bus benches, phone books and local papers then sit back and watch a stream of reliable clients pass through its doors. Work was steady…
May 14, 2015
Whether your legal blog is a well-oiled machine, a fledgling endeavor or nothing more than a pipe dream in your mind, you’re bound to face the question every other blogger has dealt with: Should I limit the focus of my blog to one topic or expand my content to reach a broader….
April 10, 2015
Have you tweeted yet today? Checked your site analytics this week? Does your firm have a Snapchat account? Why not? That wasn’t a trick question. If you read enough marketing advice, you’ll get the impression that the only way to succeed is to do it all: social media, PPC, blogging, video, retargeting, demographics, infographics, LinkedIn,…
March 27, 2015
We’ve been looking at the ways that your firm’s website traffic report can mislead you: It can hide good news or it can reflect market forces outside of your control. But it can also tell the truth – that you have a problem. There are simply times when your traffic and your business might be…
March 25, 2015
Let’s say your firm has been seeing both web traffic and client leads sliding downward for a few months. Should you be panicking? Should you be making big changes to your online marketing strategy? Not necessarily. Something else may be going on—but you’ll need to take a deeper dive in the data…
March 20, 2015
In our previous post, we discussed a new white paper from FindLaw whose research shows how a law firm’s traffic performance might not be telling the whole truth. This time, we’ll look at a particular marketing issue that you and your firm might be encountering—one from which you could be drawing incorrect conclusions.
January 27, 2015
As you may have heard, the eastern half of the U.S. is currently getting slammed, hammered, buried, inundated and pounded with a massive snowstorm. While personal safety is obviously priority one, some of you might be left wondering what to do with yourselves while away from the office. As it happens…
December 19, 2014
How did your legal marketing go in 2014? Was it the year of the blog? The year you started getting serious about social media? The year nothing really changed at all? Well don’t let 2015 drift by in a haze of good intentions. The world of law firm marketing has changed…
November 12, 2014
A famous scene in the Marx Brothers classic 1935 movie, “A Night at the Opera,” features Groucho reading contract language to Chico: “The party of the first part should be known in this contract as the party of the first part.” Even 80 years ago, poking fun at the verbosity of lawyers was comedy gold.
August 1, 2014
According to Google, as much as 30 percent of all content on the web can be considered duplicate content – a no-no in the world of online marketing. Of that 30 percent, the vast majority has nothing at all to do with plagiarism or lazy writing. It’s labeled “duplicate” because of the way…
July 1, 2014
As we discussed previously, your website’s headline is your firm’s first impression – the first chance to communicate the value of the legal services you are offering. In this post, we’ll offer three ideas for crafting a strong, engaging headline. 1. Focus on the potential client Headlines need to be active.
June 19, 2014
Call it a title or slogan or headline. Whatever the term, the headline on the home page your law firm’s website is the most important piece of content you have to get a potential client engaged in what you have to say. There is no more prominently featured real estate on your site…
April 24, 2014
Think of your law firm’s website as a standard 8.5×11 piece of copy paper. You have plenty of space to share what your firm is all about – maybe a nice headshot, list of practice areas, accomplishments, etc. Now let’s say you had to fit it all on a 3×5 index card
February 19, 2014
Have you Googled your law firm recently? Did you notice that the description of your site was a bit different than the last time you checked? There’s a reason for that. That text is called a “meta description,” and it’s something that every major search engine uses. When you see it in search results…