Sean currently works in FindLaw's Performance Organization in the area of web content where he provides guidance on strategies, tactics and techniques designed to improve client branding, onsite SEO, site engagement and site conversion. Prior to joining FindLaw, Sean ran his own design and marketing firm focusing on delivering print and digital marketing solutions for small- and medium-sized businesses. Follow Sean and the rest of the FindLaw team of marketing experts on Twitter.
Read Posts by Sean
March 6, 2019
Most people remember things they see far more often than what they read or hear. Law firms must consider visual platforms such as Instagram for a more long-term impact.
November 21, 2018
The new rules Facebook put in place this past summer have had a big impact on how law firms use it for advertising. But here’s the good news: The changes can actually make your firm’s advertising stronger.
November 14, 2018
This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”
November 7, 2018
Both your prospects and Facebook want videos of your firm. To capture their attention, you’ll need to embrace the ten-second approach to shooting for social media.
October 31, 2018
Through extensive experimentation and analysis, FindLaw has identified patterns in rejected ads, vulnerable practice areas and ways to work around Facebook’s newer, stricter guidelines.
September 12, 2018
People trust the opinions of others. Is your law firm equipped to benefit from the social proof of past clients across the internet?
August 29, 2018
The social media landscape is slowly shifting, and the next big opportunity for law firms may be here already.
August 8, 2018
Writing evergreen content means your message will continue to stay relevant to readers long after you post it online.
June 6, 2018
Social media marketing is a loaded topic. Attorneys need to think about what to post, how to handle negative reviews and how to track the impact of their presence.
November 29, 2017
Finish the year strong and get a good start on 2018 with these simple tips for marketing your law firm.
November 15, 2017
Facebook's audience targeting is already great. Here's how you can make it even better for your law firm.
May 24, 2017
Attorneys who care about showing up in search need to understand this technical detail.
January 13, 2017
Just like in the real world, gaining clients with social media requires a mix of organic interactions and paid promotion.
December 21, 2016
My suggestion to law firms for 2017: Get comfortable with the idea of marketing as a brand play.
December 14, 2016
There’s a principle often cited in marketing that posits people make decisions based first in emotion and then use logic to try and justify that decision. Attorneys should understand that more than almost anyone.
November 11, 2016
If you haven't used social media much, it can be hard to figure out where to start. But sticking to canned responses and generic "likes" won't get the genuine interactions you're hoping for.
September 14, 2016
A massive amount of consumer information moves through the web each day. But for many small law firms, Big Data is out of reach.
August 31, 2016
Attorneys often fear that a negative comment will derail a well-crafted marketing message. But the real value of comments has almost nothing to do with the people leaving them.