About Sten
Sten focuses on offerings that help law firms drive conversion and extend the value of their online marketing programs. He has 20 years of legal marketing and product development experience. Follow Sten and the rest of the FindLaw team of marketing experts on Twitter.
Read Posts by Sten
August 12, 2016
Acquiring traffic is where firms instinctively place a significant amount of their marketing dollars. But it’s critical to connect with those consumers once they arrive. Investing in conversion tools that directly engage consumers is as important as spending on traffic generation.
September 3, 2015
It’s been said, “You can lead a horse to water, but you can’t make him drink.” This is true for online marketing as well. You can do everything right to bring prospective clients to your law firm’s website, but you can’t force them to contact you. But you can make it easier…..