Sr. Product Manager, Integrated Marketing Solutions
As Sr. Product Manager for Integrated Marketing Solutions, Michael develops flexible online marketing programs that help thousands of lawyers find success. He also provides guidance on SEO, content marketing, branding, lead conversion, and user experience to help drive meaningful and consistent value for customers, as well as positive consumer interactions. Follow Michael and the rest of the FindLaw team of marketing experts on Twitter.
Read Posts by Michael
May 9, 2018
Consumer journeys are wildly different, even if potential clients calling your firm seem similar. That’s why a diversified approach to online legal marketing is so essential to your firm’s success.
October 25, 2017
A well-made website and PPC are vital to digital marketing, but they should act in harmony with an integrated strategy that leverages multiple online tools.
September 1, 2017
Law firms that succeed need an integrated marketing strategy that includes an excellent website, valuable content, and smart social promotion.
August 18, 2017
What can law firms learn from ESPN's layoffs? For one thing, no industry is insulated from the internet. Not sports, and not law firms.
June 28, 2017
Attorneys who make their own luck when it comes to new business do better. Here's what successful law firms are doing to generate their new work.
March 17, 2017
Marketing a law firm, like making music, gets better when the elements all work together. Does your law firm have an integrated marketing strategy?
January 20, 2017
A variety of reviews, combined with thoughtful responses, could give you a significant edge.
December 9, 2016
Law firm marketing requires a long-term view with a consistent message, delivered repeatedly to the audience you desire. The Simpsons understood this and so should you.
September 16, 2016
How many times have you been asked if your law firm has a website? Did you ever wonder why people keep asking? More important, did you ever think about what your answer implies?
March 24, 2016
If you’ve been following this blog (or really any other part of this website) for the past year, you’ve probably noticed a shift. We started talking less about single-tactic marketing strategies and more about an integrated approach to law firm marketing.......
August 5, 2015
When discussing online marketing, I regularly hear these two opinions: organic search is dying (or dead) or PPC is the only way to guarantee website traffic. These extreme beliefs are usually the product of a unique personal experience rather than a hard and fast rule of modern online marketing.
July 8, 2015
You’re an attorney, not a designer. You know your law firm needs a good website. You also don’t have a lot of money to spend. You know your nephew’s good at this stuff, and he’s eager for work. He’s not a professional, but how hard can it be? Here’s a pro tip: Hire a pro.