Michael Owen Hill
About Michael Owen
Michael focuses on developing and bringing to market innovative solutions that leverage the power of social media to help law firms thrive in a rapidly evolving marketplace. As a social media educator and advocate, Michael has delivered training on fundamental principles and effective practices to law firms of every size and type. He is a long-time member of the Thomson Reuters Legal Social Media Advisory Board and a strong proponent for the demystification of social media. Follow Michael Owen and the rest of the FindLaw team of marketing experts on Twitter.
Read Posts by Michael Owen
May 26, 2017
In principle, the latest trends in online marketing aren't that different from what's always worked.
November 18, 2016
Different platforms have distinct user bases, often with their own set of expectations. When considering what to say, make sure you're accounting for both the medium and the message.
July 29, 2016
Our recent webcast addressed some of the logical next steps for attorneys to improve upon their basic website presence. Let's take a look at some of the unanswered questions from the Q and A portion of the webcast.
May 7, 2015
Has this happened to you? You take out time from your busy schedule to post interesting content to your social profiles, only to find that the response from the audience is silence. For social media users – new and experienced alike – it’s quite common to become frustrated by a lack of response…
April 17, 2015
So you’ve decided to start your own law firm. Congratulations! There’s no getting around it, you’ve got your work cut out for you. There are a thousand things to do and, now more than ever, time is money. With so many things happening at once, it can be easy to lose…
October 2, 2014
Last week I covered how small law firms and solos mistakenly try to appear bigger than they really are. But that’s not the only mistake I see when working with these firms. Mistake #2: Trying to be everything to everyone I know many small firms will happily help resolve child custody disputes…
September 26, 2014
For the past seven years or so, I’ve enjoyed working with attorneys to help grow their firms through effective marketing. I’ve seen some remarkable success stories in that time. However, I’ve also seen certain mistakes repeated time and again. Two in particular come to mind. Both are serious and easy to make.
March 28, 2014
Whether it’s an innovative product design, a captivating movie or television show or the latest addictive smartphone game, we human beings are attracted to fascinating new stuff. That’s particularly true if that new thing provides a surprising twist on what we’re used to. In our recent white paper, Why Most Law Firm Websites…
February 27, 2014
Since Shakespeare first coined the phrase “too much of a good thing,” it has been commonly understood that there is a limit to all good things. You may not realize it, but this concept applies to your law firm’s website as much as it applies to the rest of life.
January 23, 2014
Law is a knowledge profession. Your knowledge is why people hire you. And you can use your legal wisdom as a marketing tool — over the Internet. More and more the Web is spawning a number of platforms to connect questioners with answerers. This month it was Jelly, which answers a user’s question by searching…