Senior Director, Strategic Development and Thought Leadership
Mark Jacobsen leads a team focused on the early-stage development of products, services and capabilities to help law firms generate new business opportunities and grow the quality and quantity of their clients. Before joining FindLaw, Mark was a pioneer in the software and Web development sectors. He is a regular speaker at industry conferences on such topics as digital marketing strategy, search, Web development, project management, online learning and interactive multimedia applications. Follow Mark and the rest of the FindLaw team of marketing experts on Twitter.
Read Posts by Mark
November 8, 2017
The web’s number one online resource for legal information has been given a major redesign: mobile-first and a modern look for FindLaw.com.
August 2, 2017
Learn the factors that affect mobile website speed—and how you can keep them from slowing you down.
June 9, 2017
What if you could spend one tenth of your old phone book ad budget to reach a better audience than ever before? That's the opportunity facing attorneys who consider paid social media advertising.
February 3, 2017
Just like your body needs good nutrition, your marketing needs to be fueled with good data. But your definition of "good" data may depend on your specific goals and what works for a distance runner isn’t the same as what works for a decathlete.
February 1, 2017
Weightlifting is one of the most intimidating workouts for average folks. Likewise, sitting down to write a blog post can leave many lawyers wondering where to even begin.
January 27, 2017
Three things for attorneys to remember when contemplating paid social promotion as part of their law firm’s marketing plan.
January 25, 2017
Just like training for a marathon, making the move to social media marketing requires smart planning and the right perspective. Pace yourself and you'll reach your goals in time.
January 18, 2017
Facebook isn’t just a platform for looking at your sister-in-law’s vacation photos. It’s an excellent way to make sure a key message gets to the right audience at the right time.
January 4, 2017
Committing to a healthier lifestyle isn’t the only resolution you can make this year. A better approach to legal marketing could go hand in hand with those January days on the treadmill.
December 7, 2016
Each year, FindLaw conducts our U.S. Consumer Legal Needs Survey. While this year looked to be more of the same from legal consumers, there are a few big questions to consider.
August 24, 2016
Social media, by itself, won’t bring in a flood of new clients. Networks like Facebook and Twitter aren’t particularly great at making your phone ring. What they can do, and do well, is help you build relationships with potential clients.
August 17, 2016
Though it’s not exactly a conversation, social media is interactive. It’s not as casual as an actual conversation. You’re writing, not talking. But you are sharing, and you are listening.
August 10, 2016
More and more potential clients are looking for legal representation online. And those consumers are using social media to learn more about law firms before they decide which one to retain. In short, if you want to add business, your firm needs an active social media presence.
August 5, 2016
By now, you’ve at least heard about Facebook, Twitter and LinkedIn. But if you’re like most attorneys, you still don’t think of social media as a way to build your firm’s business.
June 10, 2016
Everybody wants a cool logo. That stunning visual element or style that helps customers identify a company, like IBM’s blue lettering, or an adorable little green Android robot. Your law practice, depending on its age, probably has a logo already. But do you also have a brand?
April 21, 2016
I’ve been making the case that online ratings and reviews are nothing to fear—indeed, they can actually help build your businesses. So it shouldn’t surprise you to hear me say that the more reviews you receive, the more business-building power they’ll have.
April 20, 2016
We’ve been talking about the reasons law firms should embrace online ratings and rankings. Rather than being something to fear or avoid, they can actually help boost your firm’s caseload. That probably sounds like an easy case to make when the reviews are positive. And as I discussed….
April 15, 2016
If you’re like many attorneys, you might think of online reviews as public enemy number one. I’d guess that it’s the seeming ubiquity of online “trolls” that makes attorneys steer clear of online critiques. They suspect that only unhappy clients bother to write reviews. And anonymous commenters….