The idea behind search engine optimization (SEO) is simple: It’s about being found online. Actually making that happen? Well that’s not so simple. Look at it from the search engine’s perspective. In the old days (say, a decade ago), all a search engine did was deliver links. But “black hat” SEO shops figured out…

Well, it’s been over two months since the big mobile-friendly algorithm update and the Internet has not been subjected to a total upheaval. In fact, the changes put into place this past April have resulted in subtle shifts rather than seismic rattles. Whether your law firm had to scramble to be ready in April…

For some folks, spring is simply a mild transition. Cool weather subsides and the consistent warmth of summer takes hold. For others, the advent of spring is practically euphoric as the snowbound masses head back out into the world for the first time in months. For your law firm, spring should mean…

Whether you’re just starting out or a seasoned veteran to online marketing, it’s easy to lose focus on what really matters to your business. With the sheer volume of advice populating the Internet, attorneys will often dive deep into the latest marketing trends hoping to earn big gains overnight. But to see results…

When your brand name becomes a verb, you know you’ve made it. There’s no debating the dominant role Google plays in the online search industry. Their size and influence controls the fates of websites the world over. Simply put, what Google says often goes. So when the biggest name in search gives the world…

Feel like making a major shift in your law firm marketing philosophy? Over the past year I’ve worked with attorneys across the country on improving their online marketing. I’m convinced that a few outdated ideas and practices are limiting the success of some firms. It’s time for a change. To help you adjust…

Over the past year, Google has made several significant changes to its authorship program and how it affects search results. What started with a reduction in author images progressed to the complete removal of authors from bylines and other rich snippet features. This finally culminated in the complete discontinuation of authorship features within Google results.

Last month I wrote about Google reducing the instances of people’s photos appearing in their search results. Now it seems the photos are gone for good. Google’s reason is they want a less cluttered and more consistent display across mobile and desktop devices. In other words, this: Becomes this: It’s another change to Google Authorship…

July 10, 2014 Update: Google has now removed all author photos from search results. We write about what it means for attorneys here. Every so often, you Google yourself. Not out of narcissism but because all smart attorneys should do it from time to time to see how they show up in search results.