Juliette Paradise currently oversees the end-to-end lifecycle of FindLaw’s pay-per-click (PPC) advertising product portfolio. She is a strong proponent of educating the legal industry on the finer points of PPC as well as its implications for and uses as part of broader marketing strategies. Prior to taking over PPC, Juliette developed and managed services related to search engine optimization (organic search marketing), mobile accessibility and website content as part of FindLaw’s Product Management team. Follow Juliette and the rest of the FindLaw team of marketing experts on Twitter.
Read Posts by Juliette
December 19, 2018
Many people ask how to increase their pay-per-click success rate without increasing their budget. Luckily there are ways to do so.
May 18, 2016
Full disclosure: I’m biased. I think FindLaw’s pay-per-click advertising services are top-shelf. But don’t dismiss what follows. I’ve been in the digital marketing industry for a decade and my experience has shown that success really does come down to who you work with.
October 16, 2015
As is often the case, our recent webcast, “Four Pay-per-click Advertising Strategies for Law Firms” raised some insightful questions from our audience. If you would like to view an archived copy of the webcast, please visit this page. And for those of you who submitted questions during the event, I’ve…
September 16, 2015
Last week, I introduced two of the most expensive mistakes in PPC, leaving off with targeting “expensive” keywords that aren’t even likely to bear fruit. But while some PPC advertisers aim too high with their keyword goals, the opposite can be just as problematic. Mistake #3: Setting your sights on being mediocre (or worse)…
September 11, 2015
In the 15 years since Google launched their proprietary pay-per-click (PPC) management platform, Google AdWords, it has become a favorite pastime of many a digital marketing company to compile lists of the “most expensive” keywords on Google. A simple Google search yields dozens of them. When taken at face value…