New Product Development
Jordan Schuetzle is responsible for new product development at FindLaw. Before joining Thomson Reuters, Jordan practiced law for 8 years, with a focus on business law for early stage startups, technology commercialization, and venture capital and angel investing. He regularly leads CLE sessions for attorneys and was an adjunct assistant professor for years. Jordan passionately follows new technology and regulatory trends affecting the legal industry and the practice of law. Follow Jordan and the rest of the FindLaw team of marketing experts on Twitter.
Read Posts by Jordan
May 30, 2018
Let's take a look at some more tips and tricks for your law firm to adapt its digital marketing to voice search and voice-enabled devices.
November 1, 2017
How do lawyers build positive feelings between attorneys and prospects? They start by selling their law firms based on benefits rather than features.
October 4, 2017
Today’s consumer has access to more information about your law firm in their front pocket than their parents could have gathered in a year. Thanks Internet! Does your client experience reflect this reality?
August 10, 2017
Managing expenses is absolutely vital to the long-term health of a solo law firm. Thankfully, not everything you do to promote your law firm has to be expensive.
June 16, 2017
"Let me think about it" is not what you want to hire, but it's what most clients are likely to say. Here are some things to keep in mind as you move for the close.
June 2, 2017
Listen to your clients. The health of your law firm depends on it.
May 5, 2017
Like all salespeople, attorneys need to know the most common objections he or she may face and develop a plan to handle them.
April 21, 2017
Working in sales is hard. So is running a law firm. But as it happens, the skills needed to close the sale in other industries can work for attorneys just as well.
July 13, 2016
You might find it hard to believe that people could prefer you contact them via Facebook Messenger rather than by telephone. (Especially when they’re reading Facebook on an actual telephone.) But as any savvy businessperson can tell you, you don’t always have to understand something in order to benefit from it.
June 17, 2016
Having a solid plan can mean the difference between success and failure. This is what you always dreamed of. After years of school and working for others, you’re striking out on your own. You’re starting your firm. It’s a big accomplishment. Congratulations. It’s also a big step. You’re now more than an attorney.
June 3, 2016
One of the great things about working at FindLaw is that we’re a part of Thomson Reuters. This gives us access to an outstanding amount of information and helps us guide our clients toward data-driven solutions. It also reveals occasionally fascinating insights into the lives and businesses of lawyers across the country.
April 29, 2016
I bet you send and receive a lot of emails each day. That’s not exactly a bold statement, I know. People love communicating via email and attorneys are no different. The 2015 ABA Legal Technology Survey Reports showed that 89.8 percent of attorneys regularly use email to communicate with non-clients…
April 27, 2016
Imagine for a moment that you’re hiring a financial advisor. You’ve narrowed your choice down to two possible candidates. • Tom Thielson can be reached at TThielson@hotmail.com • Tim Talbert can be reached at TimTalbert@TalbertFinance.com Who do you want to trust with your retirement planning: Tom with his free, outdated email address or Tim…
March 9, 2016
Make no mistake, even people who are comfortable hiring a home office/no office attorney expect you to cast a professional shadow – wherever you are.
March 3, 2016
Ed Stevens was not your typical lawyer. First off, he was a fictional character on aneponymous TV show – chock full of all the usual lawyer clichés. Second, he was fired from a prestigious law firm and hung up his shingle in a bowling alley in his hometown. Throughout the series…