Most people remember things they see far more often than what they read or hear. Law firms must consider visual platforms such as Instagram for a more long-term impact.

The new rules Facebook put in place this past summer have had a big impact on how law firms use it for advertising. But here’s the good news: The changes can actually make your firm’s advertising stronger.

This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”

Both your prospects and Facebook want videos of your firm. To capture their attention, you’ll need to embrace the ten-second approach to shooting for social media.

Through extensive experimentation and analysis, FindLaw has identified patterns in rejected ads, vulnerable practice areas and ways to work around Facebook’s newer, stricter guidelines.

People trust the opinions of others. Is your law firm equipped to benefit from the social proof of past clients across the internet?

The social media landscape is slowly shifting, and the next big opportunity for law firms may be here already.

Writing evergreen content means your message will continue to stay relevant to readers long after you post it online.

Want your website to be found? Then you need to understand Google's position on mobile websites indexing.

Social media marketing is a loaded topic. Attorneys need to think about what to post, how to handle negative reviews and how to track the impact of their presence.

Finish the year strong and get a good start on 2018 with these simple tips for marketing your law firm.

Facebook's audience targeting is already great. Here's how you can make it even better for your law firm.

The speed of your mobile website is affected by many factors. It pays to know which ones you can control.

Any good craftsman knows their tools. Those who craft a fast, responsive mobile website are no different. What do your website speed tools measure?

Serious about getting new clients? Then you need to be serious about the speed of your law firm's mobile website.

Attorneys who care about showing up in search need to understand this technical detail.

Just like in the real world, gaining clients with social media requires a mix of organic interactions and paid promotion.

My suggestion to law firms for 2017: Get comfortable with the idea of marketing as a brand play.