Jason Kilgore is FindLaw’s Digital Marketing Expert of Paid Search. His work can be defined as experimental research that resides at the intersection of marketing and technology. He explores how marketing innovation can improve the scale and efficiency of results delivered to attorneys and law firms through product development. He has over 10 years experience in Digital Marketing, with a heavy focus on Search Engine Optimization and Paid Search Advertising. Follow Jason and the rest of the FindLaw team of marketing experts on Twitter.
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November 28, 2018
The truth is, pay-per-click is complicated. But figuring out which PPC strategy your firm should pursue doesn’t have to be a difficult exercise.
August 15, 2018
Feel like digital marketing is a moving target? You're not alone. We recently updated one of our more popular playbooks, Promoting Your Firm With Pay-per-click for that very reason. The 2018 edition of our pay-per-click playbook explores the difference between digital ads and PPC ads, and how to design a marketing campaign that creates a…
June 20, 2018
PPC advertising is powerful. But not just from a law firm's perspective. Paid search can have a significant impact on the legal consumer's buyer journey.
February 14, 2018
Why in the world would your competition buy PPC ads with your law firm name? Because it works. The good news is, you can stop them in their tracks.
January 5, 2018
Watch closely how your PPC ads are being handled. You could find yourself paying a vendor that is more interested in its own returns than on those of your firm.