Social media marketing is an excellent way to promote your practice and your services, but it's best when it works as part of a larger marketing plan.

This blog post touches on some questions posed by webcast attendees along with answers from our seasoned legal marketing pros.

By understanding the process a legal consumer goes through before they hire an attorney, you can take steps to make sure your firm is well-positioned to meet their needs.

This post highlights four digital legal marketing techniques that can keep your business development efforts running smoothly while you get your well-deserved R&R.

When Google announced a significant change to its analytics platform that will go into effect in July 2023, panic set in for many – but not for FindLaw. Learn why that is the case.

With some fine-tuning of your firm's digital legal marketing strategy, you can use the power of the internet to attract not just any client, but the kind of client you want.

In the interest of helping you maintain the delicate balance between practicing law and taking care of business (literally and figuratively), here are four tips to try.

A list of awards and accolades on your firm's website isn't as valuable as explaining who your law firm is and what you stand for. This blog examines the idea.

Even law firms with extensive histories and excellent reputations struggle with implementing effective marketing strategies and end up making serious, yet avoidable, mistakes. Here some things to avoid.

It's a good idea to think of a law firm blog as a professional space that should serve your business interests, not your own personal soapbox. This post explains.

In this post, we share three principal distinguishing traits of legal consumers and identify how lawyers can and should respond to them.

You've heard it time and time again: you need to invest in law firm marketing. But where do you start? Here are five myths to overcome and start marketing.

They didn't teach you the finer points of digital marketing in law school. But FindLaw can help you find success online without earning another degree.

At the end of the day, pro bono work is a significant positive, and not just for the client receiving free legal services.

Instead of just being an online ad for your law firm, a website in today’s marketplace should serve several purposes.

Understanding financial statements makes it easier for you to keep track of cash flow and receivables. This blog takes a look.

Thinking of starting your own small or solo law firm? Read this post and get squared away with the need-to-knows.

In order to create a unique positioning statement, you need to clearly identify your firm’s brand and market differentiators. So where do you begin?