If you make the decision to expand your brand to include a new area of law, you should have a clear and compelling message that speaks to why you’re the right attorney to hire, and that message needs to be part of a comprehensive marketing plan.

Once you’ve decided which directory (or directories) makes the most sense to you, it should not require ongoing time and energy from you beyond making sure your listing or listings stay accurate. It’s one of the very few aspects of marketing your law firm that can be “set it and forget it.”

Your practice doesn’t look the exact same way it did five years ago, so what is it going to look like five years from now? It’s hard to say— and, you might think, equally as hard to position your law firm for a future you can’t predict.

As we’ve noted, the goal of blended search is to give the user personalized and accurate results. Page ranks are only a small part of the SEO.

Legal issues are stressful affairs. Consumers today want to find a good lawyer who can alleviate that stress as quickly as possible. It should be no surprise then, that they are looking for legal help online more than ever before.

Even with blended search, your firm’s website is still a powerful attractor of business. What makes it different is this: Your website is just a part of your online marketing strategy. But it’s still a very important one.

Given the work demands and time constraints attorneys like you face, it’s no wonder that things like writing and regularly contributing to a firm’s blog, tend to fall way down, or completely off, the priority list.

Whatever the nature of your practice, a third-party validation offers an unparalleled opportunity to differentiate your firm in a competitive legal marketplace. Awards and recognitions help you make a stronger case to legal consumers looking for advice and representation.

It’s that time of year again! Love Your Lawyer Day is coming Friday, November 1, 2019. Do you have a plan to benefit from it this year? Love Your Lawyer Day was created back in 2001...

First established in 2001 by Fort Lauderdale business attorney Nader Anise, Love Your Lawyer Day has grown to become a global recognition of law firms’ contributions to their clients and their communities. This year, it falls on November 1. And now is the time to sign up for alerts and early access promotions to win…

Does the thought of creating a strategic marketing budget for your law firm throw you into a case of analysis paralysis? You’re not alone. It’s one of the most important decisions you will make for the future of your firm, and the number of options can seem overwhelming.

As 2019 comes to a close, it’s time to think about the direction you want your firm to take next year. What are your goals? What do you want to accomplish in the next 12 months? If you need a helping hand defining your vision for growth, speak with a FindLaw legal marketing expert to…

Despite the controversies swirling around Facebook, people are still using it. As of February 2019, 69 percent of American adults regularly click on their Facebook feed, and 74 percent of users access it daily. What’s more, those percentages have been remarkably consistent since 2016.

The idea behind blended search is to return more useful search results by drawing from multiple online sources -- not just websites. It reflects search engines’ ongoing goal of giving people the kind of information they are really seeking.

Writing valuable blog posts is a critical aspect of online legal marketing. A good law blog can help boost SEO, raise a law firm’s brand awareness and prove your expertise to legal consumers interested in hiring you.But starting a blog is one thing. Most attorneys have the knowledge and talent to go on at length…

There is no magic formula to turn every prospective client into a paying client. There are, however, several steps you can take to highlight and promote your firm’s best attributes to win over prospective clients.

While the world of SEO moves quickly, it's necessary to keep up. By developing a solid foundation and understanding of key elements, your firm will be well on its way to showing up when – and where – it counts.

The links that point to your website—and the sites you link out to—say a lot to search engines about your reputation. And while you don’t always have complete control over which sites link to yours, there are steps to help boost visibility.