With so many options out there, what is the best social media platform to shape and mold a firm’s brand? Spend the vast majority of your time on the channel with the most qualified professional audience: LinkedIn.

While the world of SEO moves quickly, it's necessary to keep up. By developing a solid foundation and understanding of key elements, your firm will be well on its way to showing up when – and where – it counts.

Working as a marketer for a law firm of any size means you have a lot on your plate. It’s a delicate balancing act – one of strategy, schedules, creativity and yes, a lot of reporting. Stay inspired and organized with these five tips.

Follow along to learn about some of the most valuable insights measured in Facebook and how you can use these to build a healthy and strong social media presence for your firm.

While no one is immune to online fumbles, having a well-defined style guide can help you navigate the waters of social media when things get murky.

It’s common to bring your car in for routine maintenance, make an appointment for an annual physical or stop by the dentist for that six-month cleaning. But why stop there? Give your law firm’s website a checkup with the new Legal Marketing Scorecard from FindLaw. Because things are constantly changing on the world wide web,…

What are you going to do? Next year I mean. Do you have a plan already outlined for your law firm’s marketing in 2019? Odds are, you have some idea of what you’re going to do. You might even have a list of things you wish you could do. But to move ahead with confidence,…

As 2018 comes to a close, it’s time to think about the direction you want your firm to take next year. What are your goals? What do you want to accomplish in the next 12 months? If you need a helping hand defining your vision for growth, speak with a FindLaw legal marketing expert to…

Whether personal or professional, creating a budget is one of the more stressful moments of the year.

The leaves have changed and the temperature has dropped, which means 2019 is just around the corner. Have you finalized next year’s marketing plan yet?

If you’re planning for 2019, you may be waiting until January to start spending money on your business. But that might not be the best course of action, especially if there’s still money left on the table this year.

If you want to communicate effectively to your prospects, you need to understand them.

Sometimes, the path to more clients means presenting yourself to a smaller audience. Find out how celebrating your niche can lift your firm in the long run.

A Google My Business listing has every essential nugget of information someone would need to research, contact or locate a law firm. Here's how to claim your listing.

Legal consumers and moviegoers have something in common. They both notice quality and thoughtfulness. Does that describe your law firm videos?

Video marketing is quickly becoming the go-to source for the mobile consumer. Find out why.

Want more personal injury clients? Start by tailoring your marketing to mobile devices.

While five years ago many of your prospects were searching for an attorney on their desktop, today they’re mobile. Now that Google search results are mobile oriented and there’s a smartphone in every pocket, it’s past time your firm implemented marketing plans based on Apple and Samsung, not Dell and HP. This isn’t as hard…