Product Innovation Manager
Christi Krautbauer is a Product Innovation Manager on FindLaw’s Strategic Development team. She works to identify new possibilities to help law firms stand out in a cluttered online marketplace. Prior to her current role, Christi has led a team of content writers at FindLaw and managed some of the company’s most successful products. Follow Christi and the rest of the FindLaw team of marketing experts on Twitter.
Read Posts by Christi
April 28, 2017
Many lawyers are afraid social media is too informal or unsophisticated for their brands. The truth is, there's nothing to fear.
September 9, 2016
Let’s answer a few more of the Facebook questions that many law firms have, but are afraid to ask.
August 19, 2016
Is Facebook a mystery to you? Not just the big picture understanding of why it’s so popular, but the mechanics of how it works? Does hearing about Likes and Shares make you feel like your law firm is a dinosaur and there’s a “thumbs up” shaped meteor headed straight for it?
July 8, 2016
Recently, Facebook announced that it is going to prioritize stories from people you actually know in your newsfeed, rather than showing you more promotional or news-related content. So what does this mean? Facebook is continuing its trend toward requiring businesses and news publications to pay for visibility with users.
June 29, 2016
Social media has taken off as a means of attracting new business. Today, 76% of Americans are on social networks. Given this trend, no law firm can afford not to have a social media presence.
March 16, 2016
Talking about a law firm’s “brand essence” is understandably a little tough to do. It sounds new-aged and a far cry from the day-to-day realities of serving clients and running a firm. But brand essence is real whether you’ve defined it or not. And it influences your firm every day in one way or another.
February 8, 2016
Wait, people are still using the phone? Can I let you in on a secret? I don’t even own a land-line at my home anymore. And I sort of hate using my cell-phone to make actual phone calls – unless I really need to connect with somebody. That’s why one data point on our new…
December 4, 2015
He’s makin’ a list and checkin’ it twice, gonna find out who’s naughty or nice. Now that Santa Claus is Coming to Town is firmly stuck in your head, let’s talk marketing. Just like the catchy lyrics of a holiday standard grabbed your attention, your law firm’s online reviews grab the attention of the people…
September 25, 2015
For years, Facebook users have complained about Facebook’s limited options to interact with posts. After all, none of us feel comfortable “liking” posts about tragedies or difficult situations in our friends’ lives. Last week, Facebook’s CEO revealed that the social media giant has been listening, and that they’ll be unveiling…
August 28, 2015
In the past, frequently updating your Facebook or Twitter profile might have been enough to make sure that your name was visible on social media. Now, however, that’s simply not the case. As social networks continue to refine the way they display content to users, it’s becoming increasingly true that you have to pay to…
July 31, 2015
Our recent webcast “Don’t Let Your Brand Go To Waste.” Addressed some of the most common misperceptions about just what goes into branding for law firms. If you weren’t able to attend the event, you can view a recording of the session here. Among the questions submitted by our audience, the topic of…
July 24, 2015
In last week’s post, I talked about the importance of building an authentic social presence organically. Now, I’ll share more about how to incorporate paid social advertising into your law firm’s marketing strategy. So why is social advertising beneficial for law firms? There are two primary reasons. First, it’s incredibly cost effective.
July 17, 2015
Many of the law firms I work with are able to drive hundreds of visitors to their websites each month using social media. Would you like to know how they’re doing it? Like all of your digital marketing efforts, it’s important to understand both the organic and paid sides of social media.
June 26, 2015
Last week, we talked about three myths that most attorneys believe when it comes to branding. Today, we’ll dive deeper into exactly how attorneys can develop strong brands, and thus realize even greater benefits from their law firm marketing efforts. We’ll do it with help from our white paper, Marginalizing Your Most Powerful Asset: What…
June 18, 2015
Think, for a moment, about your law firm’s reputation. Are you thought of as a problem solver? Maybe your clients see you as a trusted advisor? Or perhaps you’re the heavy hitter who comes in to get people out of legal trouble. Now think about your law firm’s brand. If you’re like many lawyers…
April 29, 2015
Think, for a moment, about how your law firm uses LinkedIn. Do you use it primarily as a place to allow others to view your resume? Perhaps you use it to keep in touch with other attorneys in the area. Maybe your law firm has already realized the benefits of using…
September 12, 2014
We’ve all heard the saying that it’s not what you say, but what you do that matters. These days, it might be even more accurate to say that it’s what others say about you that matters most – and that can have big implications for how you attract clients. Of course, providing excellent legal service…