Brad is currently a product manager focused on creating solutions that provide on-line visibility for attorneys and small law firms. His past experience in SEO and digital marketing has helped in the development of integrated marketing programs that span multiple channels across the internet. Follow Brad and the rest of the FindLaw team of marketing experts on Twitter.
Read Posts by Brad
February 7, 2018
In the internet age, your reputation is no longer under your control. Legal consumers are more likely to rely on online reviews, ratings and social media posts when choosing whether to use your services.
December 13, 2017
Imagine the New England Patriots without Tom Brady. Still a good team, right? Their dynasty has relied on a lot of well-oiled parts, many of which have been replaced over the years. But what do you get when you take away one of the greatest quarterbacks of all time? I’m not saying legal marketing is…
November 3, 2017
If you run a small firm, how do you make sure your reputation is as strong online as it is offline? A new FindLaw playbook, “Online Reputation Management for Solo and Small Law Firms,” provides the insights and strategies you need.
August 16, 2017
Every attorney wants five-stars. But even a mediocre review can provide value to your law firm's reputation.
June 14, 2017
Finding an attorney with a good reputation reassures legal consumers that they’re heading down the right path, helping them feel confident about their decision.
May 31, 2017
Some people love finding hidden gems based on strong recommendations. But when it comes to choosing an attorney, does your reputation appeal to even the less-adventurous among your audience?
December 16, 2016
Getting prospective clients to find (and maybe even return to) your website is not always easy. It often comes down to two big ideas.
September 28, 2016
The internet continues to evolve and it’s difficult to keep up with its transformation. FindLaw’s Digital Marketing Boost was created to evolve and adapt, making it easier for you to stay on the forefront of online advertising.
July 1, 2016
For law firms, there’s always another SEO provider asking for your business But the consequences of choosing the wrong SEO provider are dire enough that you need to properly vet anyone who wants your marketing dollar. Don’t be afraid to ask some tough questions when choosing who to hire.
August 14, 2015
The measure of intelligence is the ability to change.” ― Albert Einstein I won’t be the first to turn this quote to my own purposes, but there’s no denying that it’s a powerful concept. Change is omnipresent in the world of digital marketing. Sometimes it’s big, like when….