Digital Marketing Expert, Web Conversion
Andrea’s role focuses on online behaviors and what influences consumers to make decisions on the web. Her work encompasses design, website usability, user experience and conversion. She helps law firms design websites that go beyond mere aesthetics to create compelling experiences that guide users in solving their legal problems and help law firms effectively attract new clients. Prior to her current role, Andrea worked in product management and web design, receiving numerous Web Marketing Association WebAwards for her work. Follow Andrea and the rest of the FindLaw team of marketing experts on Twitter.
Read Posts by Andrea
March 28, 2019
While desktop searches are still taking place, the majority of people are typing and tapping on five-inch screens, meaning your content, images and video should be created with this small real estate in mind.
January 23, 2019
If you’re like most people, writing a bio can be an intimidating exercise that commonly results in frequent taps of the backspace key. Follow these tips (and download the free template) to get a great bio on your firm's website.
March 8, 2017
What does it look like to have online marketing that is “always closing” the next sale for your law firm? That depends on what you make “closing” look like.
March 1, 2017
How do you sustain and grow the number of leads you’re bringing in as the competition closes in on you? You have to do more than just keep up.
November 18, 2015
What’s your bounce rate? Do you have a rough idea of how many visitors to your website leave without bothering to contact your firm? This number will always be higher than you’d like, but what if you could reduce it by simply adjusting the message your website sends? It really can be that simple.
October 28, 2015
Watching businesses get into the spirit of Halloween is usually harmless entertainment. But when it comes to your website and customer service, your law firm should do everything it can to avoid looking like a horror movie. To help you survive, I’ve collected a few well-worn film tropes that could mutilate your hard-earned reputation online.
August 7, 2015
Your firm needs a strong website, so you’ve hired a professional. But have you ever wondered just what’s going through the head of the designer working with you? Understanding your designer’s thought process and expertise is one of the best ways you can get his or her best work. How do I know? Because ….
July 29, 2015
So today, let’s ask the hard question: How many of your website’s visitors actually become clients? Not surprisingly, this is tough to answer for a lot of businesses – law firms included. Conversion goals for a law firm are a little different than an ecommerce site like Amazon.com. Your site doesn’t have a “shopping cart”…
May 29, 2015
In a previous post, I listed some general guidelines for how to take your best attorney headshot. I discussed the merits of presenting yourself as a likeable and trustworthy attorney and how to appeal to the basic human impulses of your potential clients. But a lot of attorneys remain stymied by some of the…
April 1, 2015
Fool me once, shame on you. Fool me twice, shame on me. This old adage might hold true in our personal lives, but if you’re fooling your prospective clients online even one time, you’re doing damage to your brand and your bottom line. Now, I’m not saying that you’ve been intentionally tricking your visitors...
March 10, 2015
A few weeks ago, I outlined some guidelines for writing an attorney biography that can help you stand out from the competition. I wrote about how your bio should speak to your future clients’ needs instead of your ego and outlined some basic “do’s” regarding style and salesmanship. This time around…
February 11, 2015
Because your greatness should be known, not discovered. The hero archetype is something we’ve all seen. Heroes lead ordinary, possibly unfulfilling lives until some strange circumstance thrusts them into greatness. Minor challenges are overcome and an ultimate enemy is defeated during a quest that changes them forever. But there is another common trait among these…
January 20, 2015
Imagine you’re hiring a professional service like a financial advisor. A quick view of their profile will give you a sense of their qualifications. Researching multiple advisors will probably result in similar qualifications, right? It’s only when you get a sense of their personalities that you start to see a difference between these professionals.
August 15, 2014
As a designer, I’m often asked, “What color will get website visitors to contact my firm?” Blue is the color of trust, so it must be the best. Red stands out, so perhaps a red “Contact Us” button will attract leads? The simple answer is there is no best color.
May 16, 2014
In reality, five seconds is an eternity. Think back to the last time you met someone for the first time. How long did it take for you to form an opinion? It’s probably shorter than you think. A Princeton University study found that people made judgments after looking at the faces of other people…
April 10, 2014
“I see a lot of attorney headshots out there. In some, the attorney looks stern. In others, he or she is softer, more approachable. Which is better?” It’s a very good question that we often receive here at FindLaw. Potential clients are more likely to contact your firm if you look as though they’d like…
March 14, 2014
Your confidence is what has made you a successful attorney. It got you through law school, helped you navigate courtrooms and gave you the momentum to start your own practice. But when it comes to your law firm’s website, that same confidence could be a handicap. In our recent white paper…